Guidelines for Staff News and Student News
January 2016
Overview
Staff News and Student News provide LSE internal audiences with news, events, need-toknow information and celebratory highlights.
They are produced weekly in term time, and Staff News is produced each fortnight outside
of term time.
The Staff News and Student News newsletters are put together by Nicole Gallivan (Internal
Communications Officer) and Sarah Guthrie (Head of Internal Communications).
Format
The newsletters use Newsweaver software which creates newsletters in a similar way to a
web portal. There will be one main page with highlights and links to further information. The
links will take the reader to a sub-page or to a webpage. This will allow us to focus the
newsletter content and still maintain the broad range of news, events and updates which
people require and want.
Images are used to brighten up the newsletter and to develop an increased sense of
community across LSE.
Content
 News – from across the School
 Around LSE - this section is for School notices, promotions, awards, Academic
Abroad etc
 Updates from regular news generators for each audience (ie Library, Careers, Estates
etc)
 What’s On – public events and internal events
 LSE in Pictures – these will be taken from LSE’s Instagram and LSE Perspectives
 Training
 Surveys – short one question surveys will be included when we have content
 A regular update from DMT will be included.
On each sub-page of the newsletter, staff and students will be able to make comments
about news pieces and features. We will actively encourage discussion and contribution.
Editorial policy
News, events, features and images are welcomed from across the School. Copy should be
submitted in draft to communications.internal@lse.ac.uk
 By each Monday for that week’s Wednesday edition of Student News
 By each Tuesday for that week’s Thursday edition of Staff News
If you would like to submit images to be used alongside articles please send them in jpeg
format.
The Internal Communications team will edit content and reserves the right to refuse any
submissions which don’t fit within these editorial guidelines. Copy will be short but
informative and, where appropriate, will have a light tone.
As far as possible, we will link to other LSE channels where further information is available
and to encourage the sharing of content.
What is not included in the newsletters:
 Sales and marketing from external organisations
 Adverts for flats to rent
 Lists of job vacancies at LSE
 News and updates for small groups of internal audiences. We will be able to advise
of better communications routes to reach specific audiences.
Monitoring
The Newsweaver software will enable us to understand how LSE audiences read the
newsletter and which types of information are most frequently clicked through to. We will
also be able to see how people are reading the newsletters - for example, are staff reading it
from their desktop and students from mobile devices as we expect?
Following a term of the new newsletter format and content we will evaluate its reach and
engagement and make recommendations for improvement.
Anyone who submits an article for inclusion will be able to request an update on the
number of people who have clicked through for further information. All requests should be
made to communications.internal@lse.ac.uk