Agenda
 Introductions
 Roles in Mobile Development
 App versus Web
 Build versus Buy
 Management and Maintenance
 Take-aways and lessons learned

Why Mobile?
 By 2014, mobile internet should take over desktop usage
(Morgan
Stanley, 2011)

Avoiding the mistakes of our past
 We know now what we didn’t know then.
Mobile

Roles in Mobile Development
 IT or Communications
 Requirements Gathering
 Campus involvement

Where to start?!
 The basics
(news, events, safety, maps, directory)
 Low hanging fruit

Buy versus Build
 Perceptions of difficulty
 Long-term viability
 Market and maturity
 Cost versus Resources
 Functionality
 Integration

App versus Web
 Define strategy and where it fits in your communication and IT plans
 Is it one or the other, or both?
 Responsive Web

Responsive versus Mobile Web
 Responsive Design: Notre Dame
Tablet
Desktop
Smartphone

 Mobile site
Responsive versus Mobile Web

Resources
 People
 Dollars
 Prioritization
 Maintenance and
Enhancements

Maintenance
 Content development (What else goes in?)

UW Collaboration
 UWO and UWM partnership
 EduCore
 Appcelerator Titanium,
Open-Source
 Code sharing

Wrap-up
Jamie Ceman,
Executive Director, Integrated Marketing Communications
UW Oshkosh – cemanj@uwosh.edu
Michael Hostad
Director, Web and Mobile Services
UW-Milwaukee, mhostad@uwm.edu