SXSW Save as Hot LastName *

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MiFi is a wireless router produced by Novatel
Wireless that act as mobile Wi-Fi hotspots.
*SXSW is South by South West Music Festival
How much is the charge to access the portable WiFi connection called MiFi?
What is the purpose of this tech marketing strategy?
Why did BBH select this music festival to try this MiFi?
Do you think this project exploits or helps the homeless?
(Explain)
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