Program Outcomes for Bachelor of Business Administration, Marketing
Upon successful completion of this program, students will be able to:
1.
demonstrate understanding of the function of marketing in the firm and in society;
2.
apply a case analysis format to identify problems, analyze the micro- and macroenvironmental factors, generate and evaluate feasible solutions to address the
problem, and recommend the most feasible short-term and long-term solution for
a firm;
3.
evaluate contemporary marketing practices for legal and ethical adherence;
4.
apply critical thinking to marketing strategy, developing sound and viable
segmentation, targeting, and positioning decisions;
5.
compose and write structured, comprehensive marketing plans for service-based
businesses, new products, and international markets;
6.
collaborate successfully with teams of students from both Business and other
disciplines;
7.
identify required research options to understand consumer behavior habits, needs,
perceptions, attitudes and perceptions, and alternatively, to access secondary data
sources or design and conduct primary research as needed;
8.
present a persuasive analysis of a marketing problem/situation through
interpersonal communication and more formal presentation techniques;
9.
sell themselves and/or a product or service using a consultative/strategic selling
process, which involves a range of steps, including precall planning, questioning,
listening, negotiating, overcoming objections, and closing.