IBM IDR SPGI – IBM Mobile Solutions
December 12th 2012
Worklight Overview
© 2012 Worklight, Inc. All rights reserved. The information contained herein is the proprietary and confidential information of Worklight.
Enterprise mobile development pain points
Mobile is now strategic, mandating a consistent approach to
development and delivery
There are multiple approaches to mobile development:
App testing, mobile-specific security threats, and management in a BYOD environment
present additional challenges
Approach
Shortcomings
100% Native Development – use native
languages of the device OS (i.e. Objective C with
Apple SDK for iOS)
• Expensive development and maintenance
• Long time to market & limited scalability of
development
• Scarce and costly resources
Hybrid App Development – use open source
• Lacking enterprise-grade functionality
languages and tools such as HTML5/JS/CSS3 and • Limited access to device features
PhoneGap
• No integration and services layer
1st Generation Mobile Enterprise Application
Platforms (MEAP) – for example KONY, Antenna
Software, Verivo and Sybase SUP
• Limiting WYSIWYG IDEs
• Proprietary scripting languages & limited scalability of
development
• Professional Service-based business models
• Lack of Strong ROI
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IBM Worklight Key Differentiators
Mobile Application Development
Standards-based technologies
Seamless integration with 3rd-party tools
Optimized cross-platform codebase with HTML5 as core technology
Industrialization of mobile development with rapid customization
Backend Integration
Mobile-optimized middleware
WebSphere, Cast Iron compatible
Support existing security and authentication mechanisms
Unified push notifications framework
Mobile Application Control and Management
Centralized admin interface
Version control
Access management
Data collection and reporting
IBM Worklight Mobile Application Platform
Significant Return-on-Investment
Key Worklight Efficiencies:
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Web development skills commonly available
Shared code base across devices
Highly efficient optimization of apps if required
Use of ready-made UI libraries and visual editor
Reusable enterprise connectivity and integration layer
Out-of-the-box security and authentication components
Native vs Hybrid Mobile App Development
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Cost
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5
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No of Apps
Return-on-Investment:
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Hybrid
Native
Reduced development effort on 2nd and 3rd devices (up to 90%)
Cost savings increased with additional apps
Reduced overhead of IT integration and mobile infrastructure (minimal effort)
Lower maintenance cost of app versions and updates over time
Dramatically reduced Time-to-Market for app deployment (weeks instead of months)
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Customer Wins and Case Studies
IBM Worklight Financial Services & Insurance
Customers
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IBM Worklight Customers
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Customer Story: Capital One Financial
B2C: There are going to be many mobile apps in “Your Wallet”
Business Problem Summary:
 Now the 4th largest bank in the US
 Views mobility as a major channel for their business
moving forward. Estimates somewhere between 30-40%
of their business could come through mobility in the
coming years.
 Plan on developing dozens of mobile apps through a large
internal development team focused on hybrid
development.
 Current provider (Kony Solutions) could not scale from a
development perspective to meet their needs for dozens
of mobile apps, and was too expensive, negating the ROI
(based on their experience building existing mobile apps).
 Mobile Users: Banking, Credit Card and other
Technical Challenges:

Integration with multiple back-end banking systems due to numerous
acquisitions

Required a high-end branded experience that provides a unique user
experience and comes across as innovative

Leverage existing web assets

Support large teams of mobile developers working on numerous
applications.

Scale to support millions of users and significant daily volumes

Technology Direction: Hybrid HTML5 apps using JQuery Mobile and
Sencha Touch
How are the apps developed?

Set up five teams of 8-10 developers each for onshore development at
CapOne HQ in Virginia

Use of Worklight IDE integrated with CapOne source control and
software development life-cycle tools
Financial Services customers
 Key Decision Maker (Buyer): Head of Mobile App
Development and Architecture
 Size of Opportunity / Metrics: Millions of users
 Pricing Scheme: Enterprise license fee for unlimited
use
 Competition: Incumbent: Kony; Evaluated: Antenna,
Pyxis, Sybase and Appcelerator.
Future Mobile Needs:

Support for mobile payments and NFC devices

Support for additional authentication and authorization standards (e.g.,
SAML)

Integration with web content management systems within CapOne

Support for WAS ND infrastructure
Customer Story: TBC Corporation
Nation's largest vertically integrated marketer of tires
delivers B2C and B2E mobile apps
The Need:
• Marketing and commerce teams began evaluating the mobile channel as
a means to create new revenue and brand differentiation opportunities.
• Support the growing need of customers to engage in mobile commerce
via a store locator application
• Address the BYOD trend in the market and enable their employees to
access relevant backend data on the go
The Solution:
• IBM Worklight helped in-house development team to create 5-6 apps
in the initial phase and more going forward.
• Hybrid HTML5 apps delivered to +6000 associates under the TBC
brand and millions of end-users
The Benefit:
 Support large scale mobile development (9-12 apps)
 Maintain complete control of advanced user experience using commonly
available web development skills
 Rapid integration with enterprise data and infrastructure with Worklight’s middletier integration layer
 Strong coverage of B2E and B2C mobile requirements
“We estimate that the
Worklight platform has
already saved between 80%90% of development time for
our 2nd and 3rd target devices
due to the inherent crossdevice capabilities.”
Customer Story: TBC Corporation
From outline ...
… to app
“21 Days from installation to 3
applications in beta”
“No New Resources - full lifecycle
process using existing design,
development, QA, and
infrastructure
team”
Customer Story: ING Direct US
Leading US banking institution implements a flexible client-side
architecture to reuse mobile website content
The Need:
• Highly unsatisfied with legacy mobile vendor, because of lack of flexibility and
feeling they are not being listened to
• Strategically intent to bring mobile development in-house
• Increasing demand for diversifying mobile offering and drive more business
through the mobile channel (specifically critical as an online-only bank)
The Solution:
• IBM Worklight enabled ING to develop the app with an internal team of 10
developers for both client- and server-side development
• Hybrid HTML5 apps, using Sencha Touch UI library, to seamlessly mobilize mobile
web site functionality
The Benefit:
 Ability to provide access to device features and unique mobile capabilities, such
as camera-based, remote check deposit
 Use Worklight's application management features to manage apps that were
published and installed on customer devices
 Implement future plans for additional consumer apps
Merging both online and
mobile channels through
efficient cross-platform
development capabilities
using HTML, CSS and
JavaScript
Customer Story: ING Direct US
Flexible client-side architecture to reuse mobile website content
Customer Story: Perceptive Informatics
Health technology solutions provider mobilizing medical information
for pharmaceutical companies
The Need:
• Increasing demand for mobile solutions from their clients, such as Pfizer and
other big Pharmaceutical companies
• Competitors moving quickly on mobile created an urgent market need
• Priority requirement for enhancing clinical trial offerings
The Solution:
• IBM Worklight enables Perceptive Informatics to leverage existing IT resources to
develop a range of mobile apps to match current e-solutions
• Hybrid HTML5 apps built by in-house development team to support eClinical trial
notifications, checklists, assets processing, process tracking and protected clinical
data repository
The Benefit:
 Ability to go mobile while integrating with existing IT infrastructure, including
WebSphere Application Server, Portal and Cast Iron
 Quickly reach multiple devices while using existing developer skill-set in HTML5
 Ensure medical data is safeguarded on mobile devices in accordance with
government regulations
Mobilize e-clinical trial
solutions using existing IT
infrastructure and HTML5
development skills
Customer Story: Rohde & Schwarz
Product Catalog and Order Tablet Application for Sales Personnel

Built by 1 Developer in 12 Weeks, including customized authentication, MDM integration, SAP
connectivity, JQuery UI library and PhoneGap plug-in
Customer Story: Lotte Credit Card
Augmenting offerings with a mobile platform
The Need:
• Korean companies are facing a demand for mobile apps from over 7 million
smartphone users, up from only 800,000 in 2009, forcing them to vigorously
explore options for value-added services.
The Solution:
• To capitalize quickly on this rapidly growing trend, Lotte Credit Card turned to
IBM Worklight to develop an advanced application with a rich and engaging user
experience using over 100 screens, location-based features and scannable mobile
coupons. The application incorporates augmented reality components—a first in
the region—helping users find the retail locations of its reward partners on the
go.
The Benefit:
• Reduced time to market and associated costs
• Deployment of one of the region’s most advanced financial mobile applications
• Enabling better customer and employee user experience across more devices
“We chose IBM Worklight
because it was the best
technology for Lotte to
consolidate application
development, enhancement
and maintenance, while
ensuring cost savings and
timely delivery to our
customers.”
—Kim, Young Sam, IT Planning Team
Leader, Lotte Credit Card
Solution components:
 IBM Worklight
 Finance All Solutions (FAS)
Customer Story: Lotte Credit Card
Hybrid app with +150 screens merging native
and web-based coding
About ZSL

ZSL is a Global Systems Integrator, ISV & IBM Premier Partner headquartered at Edison, New Jersey, with 4500
employees spread across in offices in India, Middle-East, US, UK, Canada, France, Germany, Belgium, Malaysia and
Singapore

SVP and Authorized Reseller, Solutions and Service provider for WebSphere Core, WebSphere Cast Iron, IBM Worklight,
VDSB, IBM SmartCloud, Rational, DB2, IBM Softek Data Mobility Solutions (DMS), Cognos, ISS, Storage & Servers

ZSL created Centers of Excellence (CoE) for Cloud, Enterprise Mobility and Big Data Analytics Computing with more than
100 subject matter experts specialized in SmartCloud Enterprise, Worklight and Cognos.
ZSL Ranked in 2011 InformationWeek 500 List of
Top Technology Innovators Across America
ZSL Implements IBM WebSphere Cast Iron to Cut 24-hour
reporting delay to near real time
ZSL develops Web 2.0 assets 3 times faster with IBM
WebSphere sMash
IBM Recognized ZSL's Innovations in the Cloud
and Mobile Enterprise Enablement - Won
Finalist Awards at Impact 2012
Awards & Accolades
Success Stories
ZSL Brings Mobility and Cloud Enablement to the Enterprise
with IBM WorkLight Technologies, IBM SCE and IBM
WebSphere CI
ZSL’s PowerCube DaaS, IBM OCCS-based
Desktop Virtualization Solution Won Finalist
CTO award at IBM Lotusphere 2009
For More Information
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Resource
Location
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www.worklight.com/download
Online Training
www.worklight.com/download/get-started
Documentation
www.worklight.com/download/documentation
Product Resources
www.worklight.com/resources/product-resources
Webinars
www.worklight.com/resources/webinars-and-tools
Additional Info
info@worklight.com
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