14.04.2004
1.00 - 4.00
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –600 034
B.Com, DEGREE EXAMINATION - COMMERCE
SIXTH SEMESTER – APRIL 2004
CO 6603/C 603 - RETAIL MARKETING
Max:100 marks
SECTION - A
(10  2 = 20 marks)
Answer ALL questions
1. What is Scrambled merchandising?
2. What is intertype competition in retailing?
3. State the 3 most important factors which have led to Globalization of Retailing.
4. Who is a category specialist?
5. What is a home improvement centre.
6. Who is an Off-Price Retailer?
7. What is a Hyper - market?
8. What is electronic retailing?
9. What is catalog retailing?
10. What when does the customer's buying process begin?
SECTION - B
(5  8 = 40 marks)
Answer any FIVE questions
11. Write notes on and discuss the issues involved in the following:
a) Conventional supermarket b) Corporate retail chains c) franchising
12. What are the key factors which contribute to success in electronic retailing?
13. The 3 types of customers decision - making processor in their buying behaviour are:
a) Extended problem solving b) Limited problem solving
b) Habitual decision - making - Explain these 3.
14. Write a detailed note on all the dimensions of the following types of retail locations:
a) Central business district
b) Shopping centres
15. What is assortment planning process in the context of merchandise management?
16. Write short notes on:
a) A free-standing site
b) Kiosks
c) Mixed use developments
d) Non-traditional locations
17. a) What is a Price mark-down?
b) When should a retailer take mark downs?
c) What do you understand by size an duration of mark down period?
d) Enumerate the methods to liquidate marked- down merchandise.
18. Explain the following customer- service strategies:
a) Customization approach
b) Standardization approach
SECTION - C
(2  20 = 40 marks)
Answer any TWO questions
19. What are the stages planning the retail communication program?
20. a) What do you understand by store atmospherics?
b) Explain the character and significance of the following in creating good atmospherics
1. Visual communication
2. Lighting 3. Color
4. Music
21. Write notes on the following:
a) Manufacturers Brands
b) Licensed Brands c) Private Label Brands
d) Private Label Options.
