LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIFTH SEMESTER – APRIL 2011
VC 5518/VC 5510/VC 5500 - DEVELOPMENT COMMUNICATION
Date : 11-04-2011
Time : 9:00 - 12:00
Dept. No.
Max. : 100 Marks
PART A
I Answer all the questions in about 50 words.
10 x 2 = 20
1. Alternate Paradigm
2. Decentralization
3. Social Advertising
4. DAVP
5. Define a campaign.
6. Define traditional media.
7. Characteristics of Active audience.
8. Define Communication.
9. What is ‘Silver Screen’?
10. Modernisation.
PART B
II Answer any FIVE questions in 200 words each
5 x 8 = 40
11. What kind of development took place during colonialism? Explain with an example.
12. Discuss the role of development communication.
13. Does social change mean development? Justify.
14. What is the significance of Folk media in social advertising?
15. Discuss the types of audience.
16. Explain the model of Daniel Lerner.
17. How is alternate media helpful in bringing out social change?
PART C
III Answer any TWO of the following in 400 words each
2 x 20 = 40
18. Is there any significant development in tradition societies in India? Justify.
19. India is a developed/ developing society? What according to you are the areas we lag behind in
development and how can we reach those areas?
20. ‘Media’s role in developing nations is much sought after.’ Why?
21. Define taxonomy. Explain its principles in advertising.
22. Design a campaign for any development issue of concern today.
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