LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
SUPPLEMENTARY EXAMINATION – JUNE 2008
CO 3103 / 3100 - PRINCIPLES OF MARKETING
Date : 26-06-08
Time : 9.00 – 12.00
Dept. No.
Max. : 100 Marks
SECTION A
ANSWER ALL THE QUESTIONS
(10 X 2 = 20 MARKS)
Define ‘Marketing’.
What are the 4 P’s of marketing mix?
What is labelling?
Expand (a) A I DA (b) M R P
Write a note on ‘Bonded warehouses’
a) The market for gold and silver is known as the _______market.
b) The practice of discouraging the consumer from buying is known as ________.
7. Write short note on ‘Niche Marketing’.
8. Who are Hard core loyals?
9. Why are ‘Speciality goods’ called so? Give examples.
10. What is Marketing Myopia?
1.
2.
3.
4.
5.
6.
SECTION B
ANSWER ANY FIVE
(5 X 8 = 40 MARKS)
11. Describe the salient features of modern marketing.
12. Bring about the importance of advertising.
13. Define service. Explain the peculiar characteristics of services with suitable examples.
14. Explain the criteria for effective market segmentation.
15. Distinguish between a departmental store and a chain store.
16. What is Personal selling? State its objectives.
17. Explain the different stages of a product life cycle.
18. What are the objectives of pricing?
SECTION C
ANSWER ANY TWO
( 2 X 20 = 40 MARKS)
19. Explain the functions of marketing.
20. Discuss the different kinds of pricing the products.
21. Describe the various methods of segmenting the market. How will you segment the following
products (a) ice cream (b) motor cycle (c) shoe (d) newspaper
**************
1