Career & Technical Education
Course #: GV30
Course Name: Intro to Digital Studio
Prerequisites: None
The following is a Career and Technical Education (CTE) class under the Graphic Communications Program.
Graphic Communication Units and Understanding Statement
GV30 – Intro to Digital Studio
Grade Level:
Level of Difficulty:
9-12
Average
# of Credits: 1 year – 1 credit
1

Career & Technical Education GV30 – Intro to Digital Studio
Unit 1: Computer Skills
●
Students will demonstrate basic computer concepts, operations and applications.
Unit 2: Legal and Ethical Issues in Publication
●
Students will understand ethical conduct in what is written, presented or verbalized in a visual manner; copyright law and other business practices.
Unit 3: Design and Composition
●
The student will understand the important elements and principles of layout and design and how it serves as the foundation for visual work.
Unit 4: Digital Graphics: Adobe Illustrator
●
Students will demonstrate digital graphics creation.
Unit 5: Photography
●
Students will understand the elements of photography and its role in digital publications.
Unit 6: Typography
●
Students will understand basic typography terminology, identify font formats, select type and will be able to demonstrate these concepts through desktop publishing.
Unit 7: Digital Publishing with InDesign
● Students will understand InDesign fundamentals.
Unit 8: Video Production
● Students will demonstrate video design and creation.
Unit 9: Advertising Design and Marketing
●
Students will understand how advertising design impacts the marketing of products.
Unit 10: Careers in the Media Industry
Students will explore the various career pathways in the media industry.
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Career & Technical Education GV30 – Intro to Digital Studio
LANGUAGE ARTS CONNECTION
The following Reading and Writing performance objectives are integrated throughout the entire course:
Reading:
● Strand 1: Reading Process o Concept 4: Vocabulary –Acquire and use new vocabulary in relevant contexts
▪
PO 2: Infer word meanings from context (e.g., definition, example, restatement, comparison/contrast, cause/effect) o Concept 6: Comprehension Strategies –Employ strategies to comprehend text
▪
PO 2: Generate clarifying questions in order to comprehend text
▪ PO 4: Connect information and events in text to experience and to related text and sources
● Strand 3: Comprehending Informational Text o Concept 1: Expository Text
▪
PO 7: Make relevant inferences by synthesizing concepts and ideas from a single reading selection
Writing:
● Strand 1: Writing Process o Concept 1: Prewriting
▪
PO 1: Generate ideas through a variety of activities
▪ PO 5: Use organizational strategies
● Strand 2: Writing Components o Concept 1: Ideas and Content
▪
PO 2: Write with an identifiable purpose for a specific audience
▪ PO 3: Provide sufficient, relevant, and carefully selected details for support
3

Career & Technical Education
Fall
Spring
Unit 1: Computer Skills
Unit 2: Legal and Ethical Issues in Publication
GV30 Intro to Digital Studio – Suggested Teaching Timeline
August September October
January February March
1 Wk
1 Wk
Unit 3: Layout and Design Fundamentals 2-3 Wks
Unit 4: Digital Graphics: Illustrator 6-9 Wks
GV30 – Intro to Digital Studio
November
April
December
May
Unit 5: Photography & Photoshop
Unit 6: Typography
Unit 7: Digital Publishing - InDesign
Unit 8: Video Production
Unit 9: Advertising Design and Marketing
Unit 10: Careers in the Media Industry
2 -3 Wks
4-5 Wks
9-12 Wks
3-4 Wks
2 Wks
1 Wks
4

Career & Technical Education GV30 – Intro to Digital Studio
5

Career & Technical Education GV30 – Intro to Digital Studio
Students will understand computer concepts, operations and applications and how they relate to graphic design.
Knowledge and Skills Arizona CTE Standards – Digital Photography Vocabulary/Concept
Knowledge:
● The parts and operation of a PC and Mac
●
Parts of graphics software
● Various file formats and what they are best used for - .jpg, .tiff, .gif, .psd, .psb, .pdf, .doc,
.ppt, cr2, nef, dng
●
Image resolution
● File Management & archiving
● Internet, extranet, intranet
●
Methods of protecting a computer against computer threats
●
Data capture and transfer methods
● External capture devices
●
Software that supports data capture
5.0 Utilize computer Applications to Manage
Media
6.0 Apply knowledge of data capture manipulations
7.17 Analyze file size and type such as .tif,
.jpeg, .psd, and raw files
10.1 Select and convert file formats as specified for end user-requirements
●
Input devices
● Output devices
●
PC
● Mac
●
OS
● Resolution
●
File Format
● File Extension
● File Size
●
Zip File
● Intranet
● Internet
● Export
Skills:
● Use of an operating system (Windows, etc.)
●
Utilize graphic software
● Select and convert file formats as specified for end user-requirements
● Analyze file size, resolution, and type such as
10.2 Understand advantages and disadvantages of various file formats
10.3 Use the internet or intranet for file transfer
10.4 Demonstrate image storage techniques
.tif,.jpeg, .psd, and raw files
● Utilize file and disc management , and archiving strategies
● Describe the functionality of the internet, intranet, and extranet
● Demonstrate file management & archiving strategies
●
Utilize methods of protecting a computer against computer threats
●
Demonstrate data capture and transfer methods
●
Demonstrate the use of external capture devices
Resources www.lyda.com
6

Career & Technical Education
●
Demonstrate the use of software that supports data capture
GV30 – Intro to Digital Studio
7

Career & Technical Education GV30 – Intro to Digital Studio
Students will understand ethical conduct in what is written, presented or verbalized in a visual manner; copyright law and other business practices.
Knowledge and Skills Arizona CTE Standards – Digital Photography Vocabulary/Concept Resources
Knowledge:
1.9 Describe how diversity and ethics affect the
● CreativeCommons.
● Current legal issues in media professions
●
Plagiarism
● Copyright
●
Copyright Law
● Intellectual property law
●
Trade name
● Trademark
●
Fair use
● Ethics
●
Hype selection of projects and programs
1.10 Describe how ethics, hype, and content influence media products
2.0 Investigate intellectual property law and rights management
●
Copyright
● Liability
●
Public Domain
● Software License
●
Ethics
● Intellectual Property
●
Trade mark
● Trade name
● Creative Commons
● Regulatory
● org
● Copyright.gov
● ASMP (American
Society of Media
Photographers) copyright information
Skills:
● Describe how diversity and ethics affects the selection of projects and programs
● Describe how ethics, hype, and content influence media products
● Identify current legal issues in media professions
●
Explain plagiarism and its effects in business
●
Define the establishment of a copyright
● Discuss rights and implications of copyright law
●
Examine intellectual property law and its ramifications
●
Explain the establishment of a trade name and trademark
●
Explain fair use in relation to legal and regulatory considerations
8

Career & Technical Education GV30 – Intro to Digital Studio
9

Career & Technical Education
GV30 – Intro to Digital Studio
The student will understand the important elements of art and principles of design and how it serves as the foundation for visual work.
●
●
●
●
Knowledge and Skills
Knowledge:
● Basic formal elements of art: line, shape, pattern, space, size, form, and color
Primary principles of design: balance, emphasis, movement, unity, contrast, and simplicity
Supporting principles of design: proportion and scale, emphasis, rhythm, movement, proximity, repetition, alignment, pattern
Interaction of viewer and artwork, path the eye travels and how to control it
Design Process
Skills:
● Demonstrate basic elements and principles of design in artwork
● Analyze artwork for content and meaning, and relate this information to use of elements and principles of design
●
Create artworks using the design process
● Evaluate student and professional artwork to analyze the use of the elements of art and principles of design.
●
Identify the purpose of content and audience for communications
Common Standards
3.1
4.5
7.5
7.1
7.2
7.3
Analyze and incorporate visual design elements and principles in photographs to increase visual literacy
Graphic Design Standards :
(balance, emphasis, movement, unity, contrast, and simplicity)
Identify the basic elements of Graphic Design
(line, shape, pattern, space, size, form, and color)
Arizona CTE Standards
Use industry terminology appropriately in the work environment
Identify the purpose, content, and audience for communications
Digital Photography Standards
Determine the difference between art and design
Identify the basic principles of Graphic Design
Vocabulary/Concept
●
Elements of Art: line, shape, pattern, space, size, form, and color
● Principles of
Design: balance, emphasis, movement, unity, contrast, and simplicity
● Supporting principles of design: proportion and scale, emphasis, rhythm, movement, proximity, repetition, alignment, pattern
●
Design Process
●
Composition
Resources
● Texas Trade and Industrial Education Lesson Plan: Elements and Principles of Design
● The Elements of Design by Evans and Thomas
●
Design Basics Index by Krause
● Graphic Design for Non Designers
●
Lynda.com
10

Career & Technical Education
GV30 – Intro to Digital Studio
The student will demonstrate the creation of digital graphic products.
Knowledge and Skills
Knowledge:
●
Difference between art and design
●
Additive and subtractive colors, hue, tint, value, and shade
●
Color gamuts (RGB, CMYK, Spot Color, grayscale and hex color, and explain how they relate to the web and printing industries)
● Differences between vector and raster images
●
Creative process, including research, and brainstorming
●
Workflow outline for a project from start to finish
● Target audience for a project
●
Design principles, elements, typography, and color relationships to projects
●
Symbols and logos
● Photographs vs illustrations
●
Infographics, charts and graphs
● Color perception and theory
●
Psychology, symbolism, and cultural influence on color choice
●
Strategies for choosing color schemes
Arizona CTE Standards
Graphic/Web Design Standards
7.1 Determine the difference between art and design
7.5 Describe additive and subtractive colors, hue, tint, value, and shade
7.7 Differentiate between the color gamuts (RGB,
CMYK, Spot Color, grayscale and hex color, and explain how they relate to the web and printing industries)
7.8 Demonstrate an understanding of the differences between vector and raster images
7.9 Use the creative process, including research, and brainstorming
7.10 Present a workflow outline for a project from start to finish
7.11 Work in a team to plan a larger project
7.12 Identify the target audience for a project
8.3 Apply knowledge of design principles, elements, typography, and color relationships to projects
8.4 Produce single and multi-color projects
8.5 Create vector illustrations using layers, shape, line, and typography
8.6 Enhance and edit raster images using layers, transparencies, masking, selection tools, editing tools, color correction, filters, and special effects of industry standard photo manipulation software
8.10 Work in a team to produce a larger project
Vocabulary/Concept
● Vector
●
Raster
● Symbol
●
Logo
● Photograph
●
Illustration
● Infographic
●
Chart
● Graph
●
Color Theory
● Color Scheme
●
Layer
● Layer Mask
●
Spot Color
● Hex Color
● RGB
●
CMYK
●
Grayscale
● Workflow Outline
● Target Audience
●
Masking
● Readability
●
Hype
● Ethics
●
Photoshop Creative Magazine
● Digital Artist Magazine
● Adobe.com
● Kuler.Adobe.com
● Tv.adobe.com
● Lynda.com
Resources
11

Career & Technical Education
GV30 – Intro to Digital Studio
The student will demonstrate the creation of digital graphic products.
Knowledge and Skills
Skills:
●
Determine the difference between art and design
●
Describe additive and subtractive colors, hue, tint, value, and shade
●
Differentiate between the color gamuts
● Demonstrate an understanding of the differences between vector and raster images
● Use the creative process, including research, and brainstorming
● Present a workflow outline for a project from start to finish
● Work in a team to plan a larger project
●
Identify the target audience for a project
● Apply knowledge of design principles, elements, typography, and color relationships to project
●
Produce single and multi-color projects
●
Create vector illustrations using layers, shape, line, and typography
Arizona CTE Standards
Journalism Standards
8.11 Create original graphics that accompany copy, enhance readability, and appeal to a variety of audiences
Common Standards
1.9 Describe how diversity and ethics affect the selection of projects and programs
1.10 Describe how ethics, hype, and content influence media products
3.3 Practice verbal and nonverbal communication skills with people of diverse cultures, generations, and situations
4.7 Format communications for the purpose audience, and medium/media
Vocabulary/Concept Resources
12

Career & Technical Education
Students will understand the elements of photography and its role in digital publications.
Knowledge and Skills Arizona CTE Standards
GV30 – Intro to Digital Studio
Vocabulary/Concept Resources
13

Career & Technical Education
Knowledge:
● industry terms and vocabulary in appropriate context
● Aesthetics and visual literacy
● Visual design elements and principles
● Qualities of hard, soft, reflective, natural, and artificial light
● Type and care of digital cameras and accessories
● Lens types
● Aperture, ISO, and shutter speeds
● File size and type
● Project Assessment
● Digital workflow
● Digital Imaging Application (ex. Photoshop)
● Basic retouching skills
● Color space (ex. CMYK, RGB, grayscale)
● Nondestructive editing
Skills:
● Use industry terms and vocabulary in appropriate context
● Critique images for technique, content, aesthetics, and meaning to increase visual literacy
● Analyze and incorporate visual design elements and principles in photographs to increase visual literacy
● Analyze the different qualities of hard, soft, reflective, natural, and artificial light
● Differentiate the type, use and care of digital cameras and accessories
● Differentiate between wide and telephoto lenses and the aesthetic and technical reasons to use both
● Understand aperture and shutter speeds
● Analyze file size and type, such as .tif, .jpeg, .psd, and raw files
● Import digital camera photos into a digital imaging
● application
Digital Photography Standards
7.1 Use industry terms and vocabulary in appropriate context
7.4 Critique images for technique, content, aesthetics, and meaning to increase visual literacy
7.5 Analyze and incorporate visual design elements and principles in photographs to increase visual literacy
7.6 Analyze the different qualities of hard, soft, reflective, natural, and artificial light
7.8 Differentiate the type, use and care of digital cameras and accessories
7.9 Differentiate between wide and telephoto lenses and the aesthetic and technical reasons to use both
7.10 Understand aperture and shutter speeds
7.17 Analyze file size and type, such as .tif, .jpeg, .psd, and raw files
8.10 Import digital camera photos into a digital imaging application
8.11 Create digital images according to specifications using a digital imaging application
8.12 Create digital images to specification for content, mood, and/or meaning
8.13 Assess project needs and work with a team to create a final product
9.1 Create and use a file-based workflow and/or a file conversion system, including naming and relabeling files
9.2 Differentiate working files (raw, .psd) from deliverable files (.tif).
9.4 Download, back-up, and archive files
9.5 Select appropriate commands, menus, and palettes for a digital imaging application
9.6 Enhance and retouch digital images using painting and editing tools
9.7 Edit digital images using editing, filtering, multiple layers, and masking techniques
9.8 Differentiate RGB, CMYK, LAB color, grayscale, and web colors
9.9 Understand nondestructive imaging and parametric image editing
GV30 – Intro to Digital Studio
● Lens
● Camera body
● Shutter
● Aperture
● ISO
● Focal length
● Zoom range
● RAW
● JPG
● Image resolution
● Ppi
● Dpi
● Manual Mode
● Shutter speed priority
● Aperture priority
● Program
● Full auto
● Brightness
● Contrast
● Exposure
● Overexposed
● Underexposed
● Highlights
● Shadows
● Midtones
● Adjustment layer
● Crop
● Tone
● Levels
● Curves
● Hue/saturation
● Filter
● Histogram
● Memory Cards
● Adobe Photoshop
● Adobe.com
● Photoshop Creative
Magazine
● Digital SLR
Photography
Magazine
●
Lynda.com
● Tv.adobe.com
14

Career & Technical Education GV30 – Intro to Digital Studio
15

Career & Technical Education GV30 – Intro to Digital Studio
Students will understand the elements of photography and its role in digital publications.
Knowledge and Skills Arizona CTE Standards
● Create digital images according to specifications using a digital imaging application
● Create digital images to specification for content, mood, and/or meaning
● Assess project needs and work with a team to create a final product
● Practice use and care of digital cameras and accessories
● Determine equipment needed for a variety of photography tasks/situations Create and use a file-based workflow and/or a file conversion system, including naming and relabeling files
● Differentiate working files (raw, .psd) from deliverable files (.tif).
● Download, back-up, and archive files
● Select appropriate commands, menus, and palettes for a digital imaging application
● Enhance and retouch digital images using painting and editing tools
● Edit digital images using editing, filtering, multiple layers, and masking techniques
● Differentiate RGB, CMYK, LAB color, grayscale, and web colors
● Understand nondestructive imaging and parametric image editing
Journalism Standards:
7.12 Practice use and care of digital cameras and accessories
7.13 Determine equipment needed for a variety of photography tasks/situations
7.14 Understand file size and ppi formats (e.g., BMP,
TIFF, JPEG, RAW, PNG) and select the appropriate camera format for a given situation and end usage requirements
8.9 Apply principles and elements of page design using multiple elements when creating a product (e.g., illustration, graphics, images, text, content; color; and typography)
8.10 Incorporate principles of photography including composition, light, depth of field, focus, and stop action
Vocabulary/Concept Resources
16

Career & Technical Education GV30 – Intro to Digital Studio
17

Career & Technical Education GV30 – Intro to Digital Studio
Students will understand basic typography terminology, identify font formats, select type and will be able to demonstrate these concepts through desktop publishing.
Knowledge and Skills Arizona CTE Standards Vocabulary/Concept Resources
18

Career & Technical Education
Knowledge:
● Measurement systems
●
Typography as a communication tool
● How elements and principles of design relate to typography
● Editing skills
●
Proofing skills
● Categories and uses of type
●
Type specifics, such as kerning, letter spacing, and word spacing
●
Alignment
● Basic typography categories, their basic structure, and how and when to use them
● Vector illustrations using layers, shape, line, and typography
Skills:
● Load typeface to computer
●
Select typography for style, size and format to solve a problem
●
Consider elements and principles in typographic design, focusing on alignment, hierarchy and balance.
●
Use editing skills when reviewing communications
●
Use proofing skills and check the spelling when reviewing communications
●
Identify basic categories and uses of type
● Explain type specifics, such as kerning, letter spacing, and word spacing
● Explain alignment specifics
●
Identify basic typography categories, their basic structure, and how and when to use them
●
Apply knowledge of design principles, elements, typography, and color relationships to projects
●
Create vector illustrations using layers, shape, line, and typography
●
Demonstrate type specifics, alignment, and appropriate use of margins, columns, grids
Common Standards
4.8 Use editing skills when reviewing communications
4.9 Use proofing skills and check the spelling when reviewing communications
Journalism Standards
7.8 Identify basic categories and uses of type (e.g., serif, sans serif, display, and script)
7.9 Explain type specifics, such as kerning, letter spacing, and word spacing
7.10 Explain alignment specifics (e.g., flush left, flush right, centered, justified, force justified, and widows and orphans)
Graphic/Web Design Standards
7.4 Identify basic typography categories (serif, sans serif, script, display), their basic structure, and how and when to use them
8.3 Apply knowledge of design principles, elements, typography, and color relationships to projects
8.5 Create vector illustrations using layers, shape, line, and typography
8.8 Demonstrate type specifics, alignment, and appropriate use of margins, columns, grids bleeds, and styles
GV30 – Intro to Digital Studio
● Ascender
● Descender
●
Body
● Baseline
●
X-Height
● Bar
●
Stem
● Pica
●
Point
● Type Style
●
Type Size
● Type Format
●
Typography
● Typeface
●
Font
● Leading
●
Kerning
● Alignment
● Texas Trade and
Industrial Education
Lesson Plan:
Introduction to
Using Typefaces and Typeface
Selection
●
The Elements of
Design by Evans and Thomas
●
Design Basics Index by Jim Krause
19

Career & Technical Education bleeds, and styles
GV30 – Intro to Digital Studio
20

Career & Technical Education GV30 – Intro to Digital Studio
21

Career & Technical Education
Students will understand and apply InDesign fundamentals.
Knowledge and Skills Arizona CTE Standards
GV30 – Intro to Digital Studio
Vocabulary/Concept Resources
22

Career & Technical Education
Knowledge:
● Editing
●
Proofing skills
● Idea development
●
Text Alignment
●
Design elements terminology
●
Digital Workflow
● Deadlines
●
Headlines
●
Content from Credible Sources
● Narration
●
Graphics Usage
● Teamwork
●
Post Production
● Psychology of Color in web and printing
●
Pre-Flight
● Packaging a file
●
Binding and finishing
● InDesign Workspace organization
●
Outputting files
● File formats
●
Use of graphics and type together
● Typographic options
●
Grid system for 2 page layouts
Skills
●
Format communications for the purpose, audience, and medium/media
●
Use editing skills when reviewing communications
● Use proofing skills and check the spelling when reviewing communications
● Conceptualize, develop, and present an idea
●
Explain alignment specifics (e.g., flush left, flush right, centered, justified, force justified, and widows and
● orphans)
●
Identify design elements using related terminology (e.g., dummying, modular design, margins, columns, bleeds,
● and graphics)
● Explain how to preflight and package a file before
Common Standards:
4.7 Format communications for the purpose, audience, and medium/media
4.8 Use editing skills when reviewing communications
4.9 Use proofing skills and check the spelling when reviewing communications
Journalism Standards:
7.1 Conceptualize, develop, and present an idea
7.10 Explain alignment specifics (e.g., flush left, flush right, centered, justified, force justified, and widows and orphans)
7.11 Identify design elements using related terminology
(e.g., dummying, modular design, margins, columns, bleeds, and graphics)
7.15 Explain how to preflight and package a file before handoff
8.1 Present a workflow outline for a project from start to finish to ensure deadlines are met
8.3 Write content that utilizes headlines (i.e., label, sentence, combination) and cutlines
8.4 Write content that contains information from credible sources
8.5 Write content that narrates events for a variety of audiences
8.11 Create original graphics that accompany copy, enhance readability, and appeal to a variety of audiences
8.12 Demonstrate teamwork skills required for success in the workplace
9.0 perform tasks in the post-production phase of product refinement in journalism schemes, and the psychology of color as they relate to the web and printing industries
Graphic Design Standards
10.3 Define pre-flighting and its purpose
10.4 Package a file for printing
10.5 Explore binding and finishing options, to include
GV30 – Intro to Digital Studio
● Bleed Mark
● CMYK
● Columns
● Dashed strokes
● Drop Cap
● Facing pages
● Gutter
● Margins
● Paragraph
● Placeholder
● Pull Quote
● Tables
● Tabs
● Text Frame
● Flush
● Justified
● Centered
● Widows
● Orphans
● Dummying
● Modular Design
● Margins
● Columns
● Bleeds
● Graphics
● Pre-Flight
● Package
● Digital Workflow
● Headlines
● Cutlines
● Credible Sources
● Narrative writing
● Graphics
● Teamwork
● Psychology of Color
● Packaging files
● Binding & Finishing
● Workspace
● Output
● Two Page Layout
● The Elements of
Design by Evans and Thomas
23

Career & Technical Education handoff imposition
GV30 – Intro to Digital Studio
● Grid System
24

Career & Technical Education
Students will demonstrate video design and creation.
Knowledge and Skills
●
Present a workflow outline for a project from start to finish to ensure deadlines are met
●
Write content that utilizes headlines (i.e., label, sentence, combination) and cutlines
●
Write content that contains information from credible sources
●
Write content that narrates events for a variety of audiences
●
Create original graphics that accompany copy, enhance readability, and appeal to a variety of audiences
● Demonstrate teamwork skills required for success in the workplace
● Perform tasks in the post-production phase of product refinement in journalism schemes, and the psychology of color as they relate to the web and printing industries
●
Define pre-flighting and its purpose
● Package a file for printing
●
Explore binding and finishing options, to include imposition
Arizona CTE Standards
GV30 – Intro to Digital Studio
Vocabulary/Concept Resources
25

Career & Technical Education
Unit 8: Video Production
Students will demonstrate video design and creation.
Knowledge and Skills
Knowledge:
Arizona CTE Standards
Film & TV Standards:
● Parts and basic use of video editing software
●
Parts and basic use of a video recording
3.0 Demonstrate verbal and nonverbal communication skills required by the media industry device
●
Basic elements of video production
● Production scheduling
●
Production logistics and crew
● Teamwork for video production
● Verbal and non-verbal communication skills
4.7 Format communications for the purpose, audience, and medium/media
7.3 Create a production outline, storyboard, and script
7.4 Design a recommended production schedule
7.5 Determine logistics for a project
Skills:
●
Apply elements and principles of design to a
7.6 Understand and adhere to the expectations of the hierarchy of production crew
8.1 Utilize camera techniques for production video production
●
Create a short storyboard outlining a video production
●
Create and upload video data
● Output video production in appropriate format
● Create a video production demonstrating an understanding of basic video editing and the
8.3 Select the appropriate audio recording method for the project
9.3 Audio recording and mixing to effectively compliment the content/storyline
9.4 Perform editing and archival techniques
9.5 Determine the correct format for output
9.6 Evaluate the project and make revisions based on feedback application of elements and principles of design to video.
●
Demonstrate verbal and nonverbal communication skills required by the media industry
● Format communications for the purpose, audience, and medium/media
● Create a production outline, storyboard, and script
● Design a recommended production schedule
●
Determine logistics for a project
● Understand and adhere to the expectations of the hierarchy of production crew
● Utilize camera techniques for production
GV30 – Intro to Digital Studio
Vocabulary/Concept
Terminology:
Storyboard
Script
PAL
NTSC
Quicktime
Video clip
Timeline
Transition
Graphics
Credits
Photographer
Camera operator
Audio
Editor
Audio Mixing
Exporting
Compression
Scripts
Rendering
Buffering
26
Resources www.lynda.com

Career & Technical Education
●
Select the appropriate audio recording method for the project
●
Audio recording and mixing to effectively compliment the content/storyline
●
Perform editing and archival techniques
●
Determine the correct format for output
●
Evaluate the project and make revisions based on feedback
GV30 – Intro to Digital Studio
27

Career & Technical Education
Students will understand how advertising design impacts the marketing of products.
Knowledge:
Knowledge and Skills Arizona CTE Standards
Common Standards:
● Design & marketing strategies
● What a target market is and how it affects design.
● Strategies for promoting products/services
● Media options available
● Delivery and presentation of graphic content
● Role of media and marketing in society
● History and evolution of media and emerging
1.1 Research the role of the media industry and its impact on society and the economy
1.2 Investigate the history and evolution of media and emerging technology
1.3 Identify factors that contribute to the success of media businesses and freelance/contract providers
1.4 Examine the impact of social media on the media industry technologies
● Media business success strategies
● Role of social media and the media industry
● Profitability in the media industries
● Media production cycles
● Cost analysis
● Marketing & branding for small businesses
● Portfolio and self-promotion techniques
1.5 Identify key factors to be considered in launching a media business
1.6 Examine how the relationship among marketing, sales, and production affects profitability
1.7 Describe how production processes and cycles affect media businesses
1.8 Determine costing projections for various media objectives and or functions
7.15 Understand marketing and branding techniques for small business; creating logos, stationary, websites, and pricing
Skills:
● Produce effective advertising and marketing materials using a variety of digital media.
● Produce work appropriate for the context
● Research the role of the media industry and its impact on society and the economy
● Investigate the history and evolution of media and
Digital Photography Standards: review/critique
12.1 Create an image suitable for publication
12.3 Create and print images to size and specifications:
4x6, 5x7, 8x10, etc.
12.4 Create and present a professional portfolio for emerging technology
● Identify factors that contribute to the success of media businesses and freelance/contract providers
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Examine the impact of social media on the media
Journalism Standards:
10.1 Utilize strategies and tools to write and/or publish to print and to write and/or publish a digital product industry
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Identify key factors to be considered in launching a media business
● Examine how the relationship among marketing,
12.0 Present product(s) to selected audience(s) using media in journalism
12.1 Identify different kinds of portfolios
12.2 Use delivery methods appropriate for various publications
GV30 – Intro to Digital Studio
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Vocabulary/Concept target market product service output media portfolio branding emerging technologies social media audience competitors production cycles self-promotion marketing
Resources
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The Elements of
Design by Evans and Thomas
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Career & Technical Education sales, and production affects profitability
● Describe how production processes and cycles affect media businesses
● Determine costing projections for various media objectives and or functions
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Understand marketing and branding techniques for small business; creating logos, stationary, websites, and pricing
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Produce portfolio and promo materials
12.3 Explore participation in competitions
Graphic & Web Design Standards:
12.3 Identify and discuss different kinds of portfolios, and the organization of elements included
12.4 Utilize presentation skills to present a solution to a project, demonstrating an understanding of the relationship between content, color, typography, images, and layout
GV30 – Intro to Digital Studio
29

Career & Technical Education
Students will explore the various career pathways in the media industry.
Knowledge and Skills Arizona CTE Standards
Knowledge:
Common Standards:
● Traditional, non-traditional and entrepreneurial occupational choices in the media industry
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Career exploration and educational opportunities for media industries
● Professional dress, interviewing skills and résumés
1.0 Analyze the media industry, its business practices, and its role in the economy
3.0 Demonstrate verbal and nonverbal communication skills required by the media Industry
4.0 Demonstrate written communication skills required by the media industry
Skills:
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Create a career plan
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Research employment opportunities
● Examine traditional, non-traditional and entrepreneurial occupational choices
● Review career opportunity information
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Relate interests, skills and attitudes to career exploration
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Examine the role of education in careers
● Know professional dress, interviewing skills and résumés
GV30 – Intro to Digital Studio
Vocabulary/Concept Resources
● KUDER Career
Assessment
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Career & Technical Education GV30 – Intro to Digital Studio
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