TOWN HALL MEETING
MAY 23, 2011
IAB Town Hall Agenda
 Who we are…(10 min)
 What is the IAB?
 Leadership Introductions
 Where we’ve been…(5 Min)
 2010/2011 accomplishments
 Ongoing activities
 Monthly Calls
 Where we’re going…(25 Min)
 New Award(s)
 Enterprise Transformation
 Next Great Idea – Marketing and building the community
 Q&A
What is the IAB?
 IIE Winning & Growing
 Industrial Engineering Profession
Winning & Growing
 IIE Practitioners Winning and
Growing
You can succeed best and quickest
by helping others succeed…
IAB Leadership Team
 Kazuo Takeda
 2010/2011 Chair
 Bill Tolo
 2011/2012 Chair
 Majid Abab
 Chair Elect
Past Chair
Kazuo’s Career Progression
Technical
Non Broadcast
TV
Animation
United Parcel Service
Education
• Bachelors (Long Beach State Univ.)
• MBA -2012 (Univ. Redlands)
Disneyland
Manager
(FOS IE)
Prgm Mgr
(IE)
Mgr H-STV
(US/Asia)
A. Producer
(Animation)
Position
Manager
Mgt Srvr
(Air IE)
Pln Mgr
(IE)
Supervisor
(Pkg IE)
(Westinghouse)
Auditor
(CATV)
Technician
(Electronic)
Mechanic
(Exotic Cars)
Technician
(Electronic)
•
•
•
•
Professional / Community
IIE: Industry Advisory Board, National
Leadership Council, Sr. Board Member
IE: Industry Advisor; USC, Cal Poly Pomona
Special Effects Director; FCRT
Director of Team Managers; Cal Wave Hockey
Organizational Movement
Bill’s Career Progression
Technical
Non Broadcast
TV
Animation
United Parcel Service
Education
• Bachelors (Long Beach State Univ.)
• MBA -2012 (Univ. Redlands)
Disneyland
Manager
(FOS IE)
Prgm Mgr
(IE)
Mgr H-STV
(US/Asia)
A. Producer
(Animation)
Position
Manager
Mgt Srvr
(Air IE)
Pln Mgr
(IE)
Supervisor
(Pkg IE)
(Westinghouse)
Auditor
(CATV)
Technician
(Electronic)
Mechanic
(Exotic Cars)
Technician
(Electronic)
•
•
•
•
Professional / Community
IIE: Industry Advisory Board, National
Leadership Council, Sr. Board Member
IE: Industry Advisor; USC, Cal Poly Pomona
Special Effects Director; FCRT
Director of Team Managers; Cal Wave Hockey
Organizational Movement
Majid’s Career Progression
Boeing
Boeing
Boeing
Education
• BS IE (Cal State Long Beach)
• MS ITE (City U- Near Completion)
Boeing
Boeing
IE Manager
IE
Manager
IE
Manager
IE
Manager
Position
IE
Manager
Fabrication
Division
Industrial
Engineer
Fabrication
Division
Commercial Programs and Enterprise Support
Professional / Community
• IIE: Annual & Lean Conf Track and Program
Chair; IAB; Chair Lean Paper Contest panel;
Enlisting Corporate membership (1400+), Major
Training Collaboration Boeing and IIE; ABET
Evaluator;
• IE: Industry Advisor; Cal Poly SLO, UPR &
University Focal to many other universities,
Coach
• UPS and Boeing Diversity Award Winner;
• Sponsor of the Boeing IE Virtual University,
Mentor
Organizational Movement
Dennis’ Career Progression
Roadway
DSC
USPS
FedEx Ground
Education
• Bachelors (Purdue University)
• MBA (Loyola University of Chicago)
FedEx SmartPost
Vice President
(Postal Ops and
Engineering)
Director
(HR)
Director
(Field Eng)
Position
Senior Mgr
(Field Eng)
Manager
(Ops Eng)
Senior IE
Logistics
Network
Coord
Operations
Engineer
Professional / Community
• IIE: Industry Advisory Board, Milwaukee
Chapter Secretary
• Volunteer BSA
Organizational Movement
Where have we been?
IIE Winning & Growing:
“PRACTITIONERS HELPING IIE”
Conference Input/Support: IAB Track, Moderator for Executive
Roundtable, Panelists, Speakers
Awards: Nominate Award Candidates
IAB Middle Career Leadership Award
Misc. Support/Input
Advertising on a National Level
Strategic Partnerships with Organizations
Strengthening Chapter Connections
Helping Sr. IIE Chapters
How can IIE affect successful networking?
Where have we been?
IE Profession Winning & Growing:
“IAB HELPING TO GROW THE PROFESSION”
 YouTube Video Contest (2007 and 2010/11) – raise
awareness to kids on the IE profession using current
social media
 Marketing the IE Profession – Systems and Process
Improvement Forum
 Peer Discussion Examples (Industry Networking)




Recruiting Challenges
Promoting new talent
How to recognize mid career leaders
Development of IIE Solutions Track
Where have we been?
IE Practitioners
Winning & Growing:
“IIE HELPING TO PRACTITIONER’S”
Awards
 Nominate Award Candidates
 IAB Middle Career Leadership Award (New)
 Enterprise Transformation Award (Pending)
Provide Input to IIE: (to ensure that IIE is meeting industry members
needs in the following areas)
Conference Content, Website Content, Training Offerings
Pulse of Industry
 What challenges are you facing?
 Future discussion topics
 Etc.
New Conference
 Enterprise Transformation
IAB the Next Great Idea
“Marketing the IE Profession”
What is the task?
 Get the message out of what IE’s do to Non-IIE members.
 Not one single message, but many messages based upon the audience.
 Focus on execution, getting the word out not on honing the message.
IAB the Next Great Idea
“Marketing the IE Profession”
Why should we do this?
 IEs are not well known to the general population about who we are
and what we do.
 IEs are critical to the survival & revival of American industry in the
global economy.
 IEs should be recognized as subject matter experts outside our IE
community.
IAB the Next Great Idea
“Marketing the IE Profession”
What is the Opportunity?
 Market within industry about IE
 Market to other engineering disciplines about IE
 Market to Re-engineered IEs (Lean, Six Sigma, etc.) about IE
 Market within the academic community (grade school, high school,
college) about IE
IAB the Next Great Idea
“Marketing the IE Profession”
What are the Goals?

Baseline is zero. Start where we are now.
 5oo followers on IIE IAB social networking site by 2011 (LinkedIn).
 Begin with current Yahoo IAB membership
 Recruit at IIE Annual Conference (Town Hall)
 Generate hits, touches, impressions, comments, or event attendees.
• 2,500 in 2010; 5,000 in 2011; 10,000 in 2012
IAB the Next Great Idea
“Marketing the IE Profession”
Project Scope: Market to non-IIE members
 Maintain the IIE Brand
 Hippocratic Oath: “Do No Harm”
 Supported by IIE HQ but independent
 Do not compete with IIE but complement
 Ideally convert “followers” to IIE members
IAB the Next Great Idea
“Marketing the IE Profession”
Project Plan
 Develop IIE IAB social networking identity
 Name , Logo, Website
 Poll of IE stakeholders to for a baseline metric.
• What do they know about IEs and what we do?
 Develop a tool kit of marketing materials
 Specific initiatives based upon member interest
• Bring other IIE groups w/ common goals
• Ask for specific help to implement “The Plan”
IAB the Next Great Idea
“Marketing the IE Profession”
Next Steps
 Name LinkedIn Group (Systems and Process Improvement Forum)
• Include IE in group name?
• Straw Poll
 Generate Group Discussion Topics?
 Take Away
• Join the IAB LinkedIn group
http://tinyurl.com/4wevo65
• Participate in the Group Discussions
• Show Status Updates on LinkedIn