TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
MGT 4475
Entrepreneurial Management
Prerequisites
Pre-Business core, MGT 3300.
Description
This course examines how startups, small companies & family enterprises reach the marketplace
and sustain their businesses. The course centers around the development of the business plan,
focusing on creativity and innovation. Emphasizes entrepreneurial opportunities & new venture
processes both domestically and internationally. Detailed analysis of the creation, marketing,
and management of new business entities.
Student Learning Objectives
On completion of this course, the student should be able to:
1. Identify entrepreneurial opportunities from emerging trends in society.
2. Identify the role of marketing in each stage of the entrepreneurial process.
3. Develop inexpensive yet reliable and valid marketing research approaches to identify
customer needs and reaction to business concepts.
4. Apply entrepreneurial thinking to market segmentation, targeting, and positioning
decisions.
5. Design creative approaches to marketing communications using social media tools.
6. Demonstrate entrepreneurial approaches to developing: product/service, price, promotion,
distribution strategies and action programs.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: MGT 4475
2
Purpose
To provide a broad foundation of marketing principles as related to entrepreneurship.
Approved Texts
Crane, F.G. (2012). Marketing for Entrepreneurs: Concepts and Applications for New Ventures,
(2nd ed) Thousand Oaks, CA: Sage.
Nwankwo, S. & Gbadamosi, T. (2012). Entrepreneurship Marketing: Principles and Practice of
SME Marketing. Routledge.
Green, C. (2005). Entrepreneurship in Action. Mason, OH: Southwestern
Hisrich, R.D. Peters, M., & Shepherd, D.A. (2008). Entrepreneurship. New York: McGraw-Hill
Supplements
As deemed appropriate.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)