TROY UNIVERSITY
SORRELL COLLEGE OF BUSINESS
MKT 6661
Strategic Marketing Management
Prerequisites
BUS 5504 or equivalent.
Description
Application of marketing concepts, principles and procedures for planning, development, implementation and control of marketing programs in profit and non-profit organizations.
Emphasis is on the matching of organization resources and strengths with global marketing opportunities, and strategies to overcome environmental threats. Prerequisite: MBA 5504 or equivalent.
Objectives
On completion of the course, the student should be able to:
1.
Describe the concept of customer satisfaction.
2.
Manage a marketing information system.
3.
Analyze consumer, industrial, and global markets.
4.
Designate market segments, and select target markets.
5.
Diagram the new-product development process and the product life cycle.
6.
Present the concept of managing product lines and brands.
7.
Articulate pricing strategies and programs.
8.
Designate the design and management of marketing channels.
9.
Explain the concepts involved in integrated marketing communications.
10.
Articulate concepts of direct and online marketing.
11.
Apply marketing management strategies to business objectives in an apt scenario.
Purpose
To introduce an understanding of the marketing function, what is marketed, and who does the marketing. MBA core requirement.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook .
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005

Master Syllabus: MBA 6661
Approved Texts
Best, R. J. ( 2005 or current ). Market-based management: Strategies for growing customer value and profitability (4th ed.). Upper Saddle River, NJ: Prentice Hall.
[Online version available as SafariX WebBook.]
Ferrell, O. C., & Hartline, M. D. ( 2005 or current ). Marketing strategy (3rd ed.). Mason, OH:
Thomson/South-Western.
Kerin, R.A. and Peterson, R.A., (2010 or current). Strategic Marketing Problems: Cases and
Comments, 12th edition. Upper Saddle River, NJ, Prentice Hall.
Kotler, P., & Keller, K. L. ( 2006 or current ). Marketing management (12th ed.). Upper Saddle
River, NJ: Prentice Hall.
Peter, J. P., & Donnelly, J. H. ( 2004 or current ). Marketing management: Knowledge and skills
(7th ed.). Boston, MA: McGraw-Hill.
Supplements
Nentl, N. J., & Miller, C. ( 2004 or current ). SimMarketing
[student CD and manual]
(1st ed.).
Boston, MA: McGraw-Hill.
Richardson, J. E. ( 2006 or current ). Annual editions: Marketing 06/07 (28th ed.). Boston, MA:
McGraw-Hill.
Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space): a. Course title b. Course number c. Term d. Instructor e. Prerequisites f. Office hours g. Class days, times h. Classroom location i. Office location j. Office telephone k. Course description, objectives l. Text(s) m. Other materials n. Grading methods, criterion weights, make-up policy, mid-term grade reports o. Procedure, course requirements p. General supports
(computer works, writing center) q. Daily assignments, holidays, add/drop
& open dates, dead day, final exam r. Additional services
(Americans with
Disabilities Act, other statements) s. Absence policy t. Incomplete-work policy u. Cheating policy v. Specialization requirements
(certification, licensure, teacher competencies)