Presentation
Lettering
Don E. Descy
Minnesota State University
When to Use Slides
•
Clarify a point
• Emphasize a point
• Change focus
• Increase retention
• Add variety
• (Enhance your image...)
When NOT to Use Slides
•
•
•
•
Poor quality
Irrelevant
Outdated
Fill time, hide behind
Three Basic Rules to Live
(and Die) by
1 . Keep it simple
2 . Keep It Simple
3 . KEEP IT SIMPLE!!!
(Poor) Consumer Complaints
from the Better Business
Bureau
What do consumers complain about most?
Last year, the Better Business Bureau
received its greatest number of
complaints (72,000) about phone
purchases. Mail orders place second at
69,000 complaints. Next highest were
home remodeling problems (47,000)
followed by auto repair problems (28,000).
(Best)
Consumer Complaints
1. Phone purchases
2. Mail orders
3. Home remodeling
4. Car repairs
Why do students attend
Minnesota State University?
The admissions office did a survey
asking why students attend MSU.
65% said that they attend because of
the excellence of its program, 23%
said their parents or friends
recommended it, 10% said that they
wanted to live in Mankato, and the
others said that they liked the
Vikings.
Why Students Attend
Minnesota State University
1. Excellence of program
2. Recommend
3. Likes Mankato
4. Likes the Vikings
Top Ten (+) Points
•
1–3 seconds per bullet
(build, disclosure)
• Horizontal format
• Sans-serif font
(Helvetica/Arial - Not Times)
• Upper- and lowercase
• Bold face: Bold Face
Top Ten (+) Points (2)
•
•
•
•
•
Shadow the letters
Two typeface limit (2–3 sizes)
Five to six lines and words
Consistent visual format
Triple check spelling, grammar,
etc.
Top Ten (+) Points (3)
•
•
•
Nonprojected: 1 inch per 15 feet
Projected:
48 point: Heads
36 point: Builds
No sounds on builds
Top Ten (+) Points (4)
•
Numbers send a message:
1. Order of importance
2. Chronological order
• Bullets are generic:
• Equal importance
• Don’t distract from words
Quotations
“If you use a quotation: few words,
inverted pyramid, italicized, and
use a serif typeface.”
Color
•
•
•
•
Sharp contrast
Light words, dark background
Simple, constant background
Dark blues, greens, reds, blacks
Questions?