City College of San Francisco
Communications Committee – Update from – 11/2/04 Meeting
***VERY ROUGH DRAFT ***
SFCCD Communications Plan
How can the College improve the ways in which it communicates to its
internal and external constituents?
Goals:
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Effectively inform the community of our work, projects, resources, needs, and course
offerings.
Be transparent in our work.
Generate public knowledge about City College of San Francisco
Support Outreach and Recruitment
Improve access to electronic media for disabled students and members of the
community.
Recommendations: (update from 11/2/04 Meeting)
A. Review communications plans from other community college districts.
B. Approach a Marketing Graduate student from SFSU to evaluate District Communications
activities and plans to provide an informed low cost (or free) outside analysis.
C. Request assistance from Office of Research/Planning to conduct two or three listening
sessions in different district locations during the Spring 2005 semester to review and expand the
following list of suggestions and recommendations:
1. Prepare quarterly email newsletter to the community about happenings at CCSF.
2. Utilize CCSF television and radio stations more effectively.
3. Approach KRON and/or COMCAST to partner with EAtv-Ch27 to cover CCSF Football
Games
4. Improve budget to enhance local television production featuring City College of San
Francisco events.
5. Send EAtv Program Guide to all SF residents with the CCSF Class Schedule
6. More news on Diego Rivera happenings
7. Create a modern, accessible, updated, and integrated college website for use by
students, faculty, staff, and community.
8. Prepare a Chancellor’s Report for 70th Anniversary which would include a history of
CCSF
9. Performance Gala to celebrate 70th Anniversary
10. Submit insert to celebrate CCSF’s 70th anniversary to SF Examiner and SF Chronicle
11. Expand Concert/Lecture Series
12. Approach SF Chronicle and Examiner for a Higher Education Column (joint effort with
PIOs from University of San Francisco, SFSU, and UC Berkeley)
13. Explore webcasting Ch27 (would expand channel’s geographical reach)
14. Produce an outstanding teacher’s lecture series for EAtv-Ch27
15. Develop inter-departmental linkages that highlight and accentuate what each is doing to
promote outreach … e.g., a regular Marketing and Public Info column in City Currents,
Create a “Guide to Marketing and Promotion Services at CCSF”, etc.)
16. Improve coordination and production of all outreach materials. Encourage all units to
keep Marketing and Public Information Office informed.
17. Create media viewing areas at all campuses for students to view EAtv-Ch27 and other
cable television channels.
18. Expand the distribution of the Student Information Network to more areas on Ocean
Campus and locations on all campuses in the system.
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***VERY ROUGH DRAFT ***
San Francisco Community College District
Communications Plan
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What is working District-wide?
(From brainstorming sessions conducted in August & October 2004)
EXTERNAL
o College Catalog
o Class Schedule sent to each resident in San Francisco
o Post card announcing new semester
o Brochures for programs and services
o Faculty in Review
o College Web Site (including Associated Students web site, Faculty in Review,
Admissions & Registration, Student Services, SBC funded Contribute project, new
International Student web site, etc.)
o College Web Site Special Announcements (Board of Trustees, Accreditation, special
events)
o Inclusion in San Francisco’s Chamber of Commerce “Profiles in Excellence” Directory
o Television (EAtv-Ch27) – Examples: Board of Trustee Meetings, Chancellor Day’s FLEX
Addresses, CCSF Concert/Lecture Series, Midsummer Night’s Dream and other CCSF
theater productions, 30 & 60 second info commercials about CCSF, annual CCSF Film
Festival, CCSF Graduation, City College Connection, CCSF Winter Jazz Concert,
o The award-winning Guardsman – student newspaper
o Radio (KCSF – Student run/operated 24/7 internet radio station. Students produce
programs on CCSF events, issues, and the CCSF Football Team/Games.
o Student Information Network (electronic bulletin board funded by a Matriculation Grant,
originates from Broadcast Media Services video headend, content provided by Office of
Marketing and Public Information, screen design and production by BMS staff and
interns)
o Advertising Campaigns (newspapers, radio, TV, muni buses, BART)
o Electronic Signs
o Various CDs and DVDs promoting the college and presenting the college catalog
o Participation in parades and other public events
o Advertising and articles in neighborhood newspapers
o Various information videos produced by Broadcast Media Services and other agencies
about CCSF programs and campuses
o Speaker’s Bureau
o Annual Report
o Update To Our Neighbors Report
INTERNAL
o City Currents
o Chancellor Day’s summer letter
o E-mail list servs
o Guardsman
o College Council Meetings
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