Dear Tax Practitioner,
We would appreciate your cooperation in completing this questionnaire. It should
take approximately 30 minutes of your time. In most cases, you simply tick a box or
circle a number.
The information you provide will help the ATO understand your key needs and
concerns, as a tax practitioner, who has registered relatively recently. This in turn will
help the ATO and the professional associations develop better policies, products and
services for newer tax agents.
We are seeking to understand how widely various concerns and issues are felt in the
industry, and whether there are any other emerging issues for newer tax practitioners.
This questionnaire
The issues covered by the questionnaire have been identified following a number of
focus groups and visits to tax practices.
Please read all the questions carefully and follow the instructions in capitals after each
question. Please ignore the numbers in brackets on the right hand side of the page,
they are for our use only.
NFO Donovan Research is bound by the strict Code of Ethics of the Market Research
Society of Australia and National Privacy Principles. Your individual responses will be
strictly confidential and only group data will be reported to our client.
PLEASE RETURN THIS QUESTIONNAIRE TO NFO DONOVAN
RESEARCH USING THE REPLY PAID ENVELOPE PROVIDED BY
XX OCTOBER 2003
THANK YOU VERY MUCH FOR YOUR COOPERATION, IT IS GREATLY
APPRECIATED!
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
03148
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Section
Overall
Q1
1:
The
Tax
Profession
We would like to get an idea of how you feel about the future of the tax
profession in
Australia.
Taking all things into account, how optimistic or pessimistic do you feel about
the future of the profession?
Please circle the number on the scale that best represents your opinion.
Very
Pessimistic
Very
Optimistic
1 .................... 2 .................... 3 .....................4 ....................... 5 .....................6 .................. 7
Q2a
Approximately how long in total have you been working in the tax profession?
Please tick one box.

1-3 years ...................................
4-5 years ...................................
6-10 years .................................
11-15 years ..............................
Over 15 years ..........................
Less than 1 year......................
1
2
Go to Q2b
3
4
5
Go to Q3
6
Q2b (If you have been in tax profession for less than 5 years) Why did you enter the
tax profession ? What attracted you to the tax industry ?
Please write below, providing as much detail as you can about what attracted you to
the tax profession.
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Q3
Which of these two categories do you fit into? Please tick one box

Nominee ...................................
Registered tax agent ............
1
2
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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Q4a
When did you register as a tax agent / nominee? If you can't remember exactly,
then please give your best estimation.
Month: ________________________
Year: __________________________
Q4b
Why did you become a registered tax agent / nominee ? Please write below the
reasons that you took registration.
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Q5
What were you doing in the 12 months or so prior to becoming a registered tax
practitioner? Which of the following best describes your situation?
Please tick all boxes that apply.
•
•
•
•
•
•
•

Working for a small tax practice (less than 8 staff) ................................................ 
Working for a mid sized tax practice (8 or more staff) ......................................... 
Working for a large tax practice (Big 4 or 2nd Tier firm) ..................................... 
Working in a corporate or management accounting position .......................... 
Working in a tax practice overseas .............................................................................. 
Working in a different profession (ie. not tax or accounting) ............................ 
Completing my university / tertiary studies .............................................................
1
2
3
4
5
6
7
(please write in) _______________________________________________________
________________________________________________________________________

Other (please write in)
________________________________________________________________________
________________________________________________________________________
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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Section
Work
Q6
2:
Your
Overall, how satisfied or dissatisfied are you with your job as a tax practitioner?
We realise there are probably some things about your job you are satisfied with, and
others you are dissatisfied with. On balance, taking all things into account, which of
the statements below best represents your feelings about your job.
Please tick the appropriate box
•
•
•
•
•
Q7

Generally fairly satisfied......................................................................................................
Generally neutral ...................................................................................................................
Generally fairly dissatisfied ................................................................................................
Generally very dissatisfied .................................................................................................
Generally very satisfied .......................................................................................................
1
2
3
4
5
What are the most rewarding things about being a tax practitioner in 2003?
In our preliminary research, the following things were suggested by other tax agents.
Please assign a number from 0 to 10 to indicate the extent to which that aspect of the
job is something you find rewarding, or motivating.
Less
motivating
Moderately
motivating
Extremely
motivating
0 ..........1 .......... 2 .......... 3 ............ 4 .............5 ............. 6 .......... 7 ............ 8 ............ 9 .........10
Please write a number between 0 to 10 in the box next to each item.
(93-101)
Score
out of 10
•
•
•
•

The mental challenge of solving complex problems ...........................................................
Contributing to clients’ business success / growth ..............................................................
Helping clients with good quality advice .................................................................................
02
03
Working
with
interesting
people
(clients;
colleagues;
other

Helping clients solve problems and cope with change ......................................................
Building long term relationships with clients..........................................................................
Financial rewards / income ............................................................................................................
Being regarded as a 'tax expert' ..................................................................................................
professionals)......................................................................................................................................
•
•
•
•
01
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
04
05
06
07
08
03148
-5-

Long term / secure employment .................................................................................................
Being appreciated and respected by clients ...........................................................................
The variety, diversity of the work ................................................................................................
The increasing importance of tax issues to business ...........................................................
•
•
•
•
•
Constantly learning new skills ......................................................................................................
Q8
And what things about being a tax practitioner in 2003 do you find most demotivating? What are the greatest problems in your job?
09
10
11
12
13
Again, the following things have been mentioned in preliminary research.
For each one, please give it a score out of 10 to indicate the extent to which it is a
problem for you. You can use any number between 0 to 10, where 0 indicates it is
not really an issue for you, and 10 indicates it is a major de-motivating factor for you
(21-31)
Score
out of 10

Keeping up-to-date with legislation ............................................................................................ 
Keeping up-to-date with new procedures................................................................................. 
Meeting specific lodgment and other deadlines..................................................................... 
Finding time to learn new skills ..................................................................................................... 
Educating, training clients................................................................................................................ 
Juggling compliance work and relationship building with clients .................................... 
Keeping up to date with new technology .................................................................................. 
Keeping the balance between work and family ....................................................................... 
Working with Centrelink ................................................................................................................... 
Finding good staff .............................................................................................................................. 
Threat of litigation by clients .......................................................................................................... 
Threat of penalties from the ATO ................................................................................................. 
Concern over quality of technical advice provided by the ATO ........................................ 
Administrative issues when dealing with the ATO.................................................................. 
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Excessive workload / work pressures ...........................................................................................
Q9a
We realise that the number of hours you work may vary from week to week, but
on average across the past year how many hours did you work per week?
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
Please write in
_____________ hours per week
Q9b And how do you feel about the number of hours you work? Do you feel it is….?
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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
Somewhat excessive ............................ 
Very excessive.........................................
1
2
.......................................................................................................
About right ..............................................
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003

3
03148
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Q10a Which of the following are part of your personal plans over the next 2-3 years?
Please tick all that apply.
•
•
•
•
•
•
•
•
•
•

Establish your own tax practice ......................................................................................... 
Establish a broader consultancy offering business advice ...................................... 
Amalgamate your practice with another practice(s) .................................................. 
Become a partner in your present practice ................................................................... 
Join a larger practice ............................................................................................................. 
Join a smaller practice........................................................................................................... 
Use tax work as a transition to becoming a business adviser................................ 
Set up a niche tax practice .................................................................................................. 
Leave the tax profession within the next 2-3 years ................................................. .
Continue to run your own tax practice ..........................................................................
1
2
3
4
5
6
7
8
9
10
(why do you plan to leave?) _____________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
•
Other (please write in)
__________________________________________________________________________________
__________________________________________________________________________________
Q10b If you plan to set up a niche tax practice, please describe the niche market you intend to
service
__________________________________________________________________________________
__________________________________________________________________________________
Q11
Which of the following best describes your position within the practice?
Please tick one box only.

Partner / manager...................................................................................................................... 
Professional staff – mid to senior ......................................................................................... 
Professional staff - junior ........................................................................................................ 
Special adviser ............................................................................................................................. 
Sole Practitioner .........................................................................................................................
Other (please specify)
_______________________________________________________________________________
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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Section 3:
The
which you work
Practice
in
Q12a We are interested in the number of people who exercise different roles in your
practice.
Please write the appropriate number of staff in each box.

Partners / management ........................................................................................................... 
Professional staff – mid to senior ......................................................................................... 
Professional staff - junior ........................................................................................................ 
Support staff – ie. clerical / admin ....................................................................................... 
Bookkeepers ............................................................................................................................... 
Special advisers ........................................................................................................................... 
Sole Practitioner .........................................................................................................................
Other staff (please specify)

_______________________________________________________________________________ . 
TOTAL STAFF................................................................................................................................ 
_______________________________________________________________________________ .
Q12b Who does different types of tax-related work within your practice?
For each of the four types of work listed below, please indicate approximately what
percentage of that type of work is performed by different staff members in your
practice.
Preparing
BAS & other
forms
•
•
•
•
•
•
Actual
lodgment
of info
Enquiries
on procedure/
compliance
Preparing /
checking
client info
Partners (inc sole practitioner) _________ %
_________ %
_________ %
_________ %
Senior professionals
_________ %
_________ %
_________ %
_________ %
Junior professionals
_________ %
_________ %
_________ %
_________ %
Administration staff
_________ %
_________ %
_________ %
_________ %
Sub-contract staff
_________ %
_________ %
_________ %
_________ %
Other (please specify)
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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____________________________ _________ %
_________ %
_________ %
_________ %
____________________________ _________ %
_________ %
_________ %
_________ %
100%
100%
100%
Total
Q13
100%
Has your practice formally planned a business strategy in relation to things like
practice structure, client management, technology management, etc?
For each of the areas listed below, has your practice engaged in formal planning over
the past couple of years? Please tick the appropriate box for each area.
Yes
•
•
•
•
Q14
 .....................
Practice structure / staffing ....................................................................  .....................
Client management ..................................................................................  .....................
Technology management.......................................................................  .....................
Overall business strategy ........................................................................
1
2
1
2
1
2
1
2
Does your practice have a client selection policy? Eg. Has your practice shed any
existing clients, or refused to accept new clients if they don’t fit certain criteria?

No, there is no formal client selection policy............. 
Yes, there is a formal client selection policy ...............
Q15
No
1
2
In terms of technological capacity and usage (including computer hardware and
software; internet capability; computer networking; etc), how would you
describe your practice? Please tick one box

Fairly high tech................................................ 
Mid tech ............................................................ 
Low tech ............................................................ 
Very high tech .................................................
1
2
3
4
Q16
In your practice, approximately what percentage of time is spent on tax-related
work, and what percentage of time is spent on non-tax work (such as providing
business advice / financial advice, etc) to your clients? Please complete the left
column below under ”Actual”
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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And, in your view what would be the ideal breakdown of tax-related versus
non-tax related work for your practice? Please complete the right column under
“Ideal”
Actual
Tax-related work : __________ %
____________
%
Non tax-related work : __________ %
____________
%
Total:
Q17
Ideal
100%
100%
Please tick if your practice has professional affiliations (shared staffing, infrastructure
and/or accommodation) with other tax practices?

No.......................................... 
Yes .........................................
1
2
Q18
Which of the following represents the main client group for your practice's
tax business?
If your practice serves more than one client group, please tick the primary group (in
terms of contribution to billings / gross fees received) under Column 'A', and any
other groups under Column 'B'.
A
Primary Client
Group
(Tick one only)
A.
B
Other Client
Groups
(Tick all
that apply)
Non-business individuals (i.e. salary and
wage earners, pensioners and people in
receipt of non-business income such as
dividends
and
interest).
Only
individual
taxpayers, partnerships and trusts with no
business income or business deduction are
included in this category ...........................................................
B.
 ................................. .................. 
1
1
Small Business (i.e. business taxpayers
with under $10 million turnover).
All
taxpayer types are included in this category .....................
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
 ................................. .................. 
2
2
03148
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C.
Medium
($10m
to
$50m
turnover)
business All taxpayer types are included in
 ................................. .................. 
Other (please specify)
_______________ ....................  ................................. .................. 
_______________________________________
....................  ................................. .................. 
this category ..................................................................................
D.
(19-20)
(24-25)
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
3
3
4
4
5
5
03148
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Section 4:
Development
Q19
Training and Professional
Have you attended any seminars / courses / workshops conducted by the ATO
since January 2002?

No ............................................................... 
Don't know / not sure ......................... 
Yes ..............................................................
1
2
3
Q20
And have you attended any courses / seminars / workshops conducted by any
of the Professional Associations since January 2002?
Please tick all that apply.

CPA ..................................................................... 
ICAA ................................................................... 
NIA ...................................................................... 
NTAA.................................................................. 
TIA ....................................................................... 
No Professional Assoc courses................. 
ATMA .................................................................
1
2
3
4
5
6
7
Q21
And how useful did you find the courses you attended?
Please write the appropriate number from the scale below next to each one that you
have attended.
Not Very
Moderately
Extremely
know
Useful
Useful
Useful
1 .......... 2 .......... 3 .......... 4 .......... 5 .......... 6.......... 7
Don’t
9

ATMA courses / seminars................... 
CPA courses / seminars....................... 
ICAA courses / seminars ..................... 
NIA courses / seminars ....................... 
NTAA courses / seminars ................... 
ATO courses / seminars ......................
1
2
3
4
5
6
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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TIA courses / seminars ........................
Q22

7
Here is a list of skill areas mentioned by other tax agents as things they thought
were important requirements of being an effective tax practitioner in 2003.
Using the scale below, please indicate how important you consider each of these
areas.
Less
Moderately
Extremely
Important
Important
Important
0 ..........1 .......... 2 .......... 3 ............ 4 .............5 ............. 6 .......... 7 ............ 8 ............ 9 .........10
Please write a number between 0 to 10 in each box.
•
•
•
•
•
•
•
•
•

Technology / IT skills......................................................................................................... 
Adaptability / ability to adapt to change .................................................................. 
Communication skills ........................................................................................................ 
Continual learning ethos / approach .......................................................................... 
Marketing skills ................................................................................................................... 
Professional ethics / integrity ........................................................................................ 
Problem resolution skills ................................................................................................. 
Information search skills .................................................................................................. 
Technical expertise / knowledge of the tax legislation ........................................
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
1
2
3
4
5
6
7
8
9
03148
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Q23
In the next question, we're interested in how you have developed your skills across each of these areas.
The same skill areas are listed again, and across the top we list various sources of training / development.
For each skill area, please tick all the ways, you have received training or development in that area.
Courses / seminars run by…
ATO Professional
Associations
•
•
•
•
•
•
•
•
•
Webb
Martin
Product
Supplier
Specialist Your employer/ No
training the firm you formal
Provider worked for training
(eg. AIM)
 ........... ...............  .............. ..............  ................ ................ 
Technology / IT skills ..................................................................... ...........  ...............  .............. ..............  ................ ................ 
Adaptability / ability to adapt to change ............................... ...........  ...............  .............. ..............  ................ ................ 
Communication skills..................................................................... ...........  ...............  .............. ..............  ................ ................ 
Continual learning ethos / approach ....................................... ...........  ...............  .............. ..............  ................ ................ 
Marketing skills ................................................................................ ...........  ...............  .............. ..............  ................ ................ 
Professional ethics / integrity ..................................................... ...........  ...............  .............. ..............  ................ ................ 
Problem resolution skills .............................................................. ...........  ...............  .............. ..............  ................ ................ 
Information access / search skills .............................................. ...........  ...............  .............. ..............  ................ ................ 
Technical expertise / knowledge of the tax legislation .....
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
1
1
1
1
1
1
1
2
2
2
2
2
2
2
3
3
3
3
3
3
3
4
4
4
4
4
4
4
5
5
5
5
5
5
5
6
6
6
6
6
6
6
7
7
7
7
7
7
7
8
8
8
8
8
8
8
9
9
9
9
9
9
9
03148
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Section 5:
ATO
Q24
Interaction with the
Taking into account all your contacts with the ATO over the past 6 months, how
satisfied or dissatisfied are you with the overall service you have received from
the ATO?
Please tick one box only

Satisfied .............................................................................. 
Neither Satisfied nor Dissatisfied .............................. 
Somewhat Dissatisfied .................................................. 
Very Dissatisfied .............................................................. 
Don't know / no opinion.............................................. 
Very Satisfied ....................................................................
1
2
3
4
5
9
Q25
And do you think the overall service from the ATO has changed over the last 6
months?
Please tick one box only

Small positive change ................................................... 
No change ......................................................................... 
Small negative change .................................................. 
Significant negative change........................................ 
Significant positive change .........................................
1
2
3
4
5
Q26a Are you aware that there is an Induction Package for newer tax agents on the
ATO Website?

No / not sure .................. 
Yes ......................................
1
Go to Q26b
2
Go to Q27
Q26b (If yes), Have you accessed and used the Induction Package?

No / not sure ..................... 
Yes .........................................
1
2
Q26c (If yes), How useful did you find the Induction Package for newer tax agents?
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
03148
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
Fairly useful ........................ 
Not very useful ................. 
Very useful..........................
1
2
3
Q27
How useful do you think it would be for newly registered agents to have each of
the following types of information provided as part of an Induction process?
PLEASE WRITE THE APPROPRIATE NUMBER FROM THE SCALE BELOW NEXT
TO EACH PRODUCT / SERVICE.
Not Very
Moderately
Extremely
know
Useful
Useful
Useful
1 .......... 2 .......... 3 .......... 4 .......... 5 .......... 6.......... 7
•
•
•
•
•
•
•
•
•
9

Advice on management of practice structure and workflows ............................... 
Advice on client management strategies ...................................................................... 
Information about the ATO's lodgment program ...................................................... 
Advice on utilising IT / technology in a tax practice ................................................. 
Information about how to make procedural enquiries at the ATO...................... 
Information about how to make technical enquiries at the ATO ......................... 
Ethical guidelines for tax agents / tax practices .......................................................... 
Details of the ATO's internal structure (eg. an organisational chart) .................
1
2
3
4
5
6
7
8
Information about a tax agents rights and responsibilities to clients
...........................................................................................
•
Don’t

9 ...........................................................................
Other (please write in)
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
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Section 6: Professional
Associations
This section relates to your personal membership of any Professional Associations, as well as
corporate or practice memberships (or subscriptions to information or advice services) of
any Professional Association.
Q28
Which Professional Association(s):
(a)Are you personally a member of? (b)Is the practice a member of / subscriber
to?
Please tick all that apply
Personal Member
Practice Member/
Subscriber
.................................... 
ATMA...................................................................................................  .................................... 
CPA ....................................................................................................  .................................... 
ICAA ....................................................................................................  .................................... 
NIA ....................................................................................................  .................................... 
NTAA ...................................................................................................  .................................... 
TIA ....................................................................................................  .................................... 
Other (please specify) ___________________________________  .................................... 
Not a member / subscriber .........................................................
Q29
How would you rate each of the following aspects of the Professional
Associations of which you are a member?
Using the following scale, please write a number between 1 to 5 in the boxes
provided next to each item.
Very
Poor
Fair
Good
Very Don’t know/
poor
good
doesn't
apply
1 ................ 2 ................... 3 ................... 4 ................. 5
9
ATMA
•
Acknowledgment
and
/
or
marketing of my professional status......
•
Professional
support
/
CPA
ICAA
NIA
NTAA
TIA
.................... ........................  ......... 
advice
.................... ........................  ......... 
Access to information / literature ...............................  ........................  ......... 
Legal advice or support if required ............................  ........................  ......... 
offered ...............................................................
•
•
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003
03148
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•
Representation of tax agents at
highest levels of ATO / Gov't ....................
•
Representation of small / mid sized
practices ...........................................................
.................... ........................  ......... 
.................... ........................  ......... 
•
ATMA
•
Providing information / advice to
newly registered agents..............................
•
Influencing future directions of the
profession ........................................................
Section 7:
about YOU
CPA
ICAA
NIA
NTAA
TIA
.................... ........................  ......... 
.................... ........................  ......... 
Background
Information
And now to finish off, we just need some background information about you.
Q30
Which of these statements best describes your personal work plans for the next
2-3 years?
Please tick the box next to the statement that best describes you
•
You will probably retire in the next 2-3 years ...........................................................
•
You will most likely leave the tax profession in the next 2-3

1
•

You will remain in the tax profession and hope for the best ...............................
•
You will remain in the tax profession and expect to grow and
years, and work in another field or capacity ...............................................................
3
prosper .....................................................................................................................................
•
2

4
Other (please specify)
_______________________________________________________________________________
Q31a In this question, we are seeking details of your academic qualifications. Please
fill in the details below for the highest degree or academic qualification that
you hold.
Name of degree/diploma: _____________________
Major: ______________________________
University / Institution: ________________________
Year obtained: ______________________
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Q31b Have you received any other professional qualifications apart from the
qualification you specified in Q30a above?
Please write in name of qualification(s) and where obtained
_________________________________________________________________________________________
_________________________________________________________________________________________
Q32
Which age category are you in?

25-29 years .............................................. 
30-34 years .............................................. 
35-39 years .............................................. 
40-44 years .............................................. 
45-49 years .............................................. 
50-54 years .............................................. 
55 years or older.................................... 
20-24 years ..............................................
1
2
3
4
5
6
7
8
Q33
What is your country of birth?
Australia ....................................
Other (please write in)
____________________________
Q34

Go to Q36

Go to Q34
1
2
Approximately how long have you been in Australia?

1-3 years ................................................... 
4-5 years ................................................... 
6-10 years ................................................ 
11-15 years .............................................. 
Over 15 years .......................................... 
Less than 1 year .....................................
1
2
3
4
5
6
Q35
Which language do you mainly speak at home?
English ............................................
NFO DONOVAN RESEARCH –NEW TAX AGENTS SURVEY 2003

1
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Other (please write in)
______________________________
Q36
Please record your gender?

2

Female ................................. 
Male ......................................
1
2
Q37
In the space provided below, please write in the postcode relating to your office
location. If your practice has more than one office location, please answer this
question in relation to the location where you work.
Q38
Which of these descriptions best fits the location of your practice's office? If
your practice has more than one office location, please answer this question in
relation to the location where you work.
Please tick appropriate box
•
•
•
•
•

The suburban area of a capital city....................................................................
A major regional centre (ie. population of at least 100,000) ....................
A smaller regional town or rural location ........................................................
A remote location ....................................................................................................
The central or inner region of a capital city ....................................................
1
2
3
4
5
Could you please provide an estimate of the time taken to complete this
form
Include
 The time actually spent reading the instructions, working on the questions and
obtaining the information.
(mins)

The time spent by all employees in collecting and providing this information.
(mins)
PLEASE RETURN THIS QUESTIONNAIRE TO NFO DONOVAN RESEARCH
USING THE REPLY PAID ENVELOPE PROVIDED BY
OCTOBER XXth 2003
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THANK YOU VERY MUCH FOR YOUR COOPERATION, IT IS GREATLY
APPRECIATED!
“Commonwealth Government Statistical Clearing House Approval Number xxxx-xx”.
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