IMROC
Ashfield
Burwood
City of Canada Bay
Marrickville
Leichardt
City of South Sydney
Strathfield
City of Sydney
Auburn
Holroyd
Parramatta
Enterprising Parramatta Road Project
c/-IMROC
Suite 101, 9 Deane Street, Burwood, NSW, 2134
PO Box 491, Burwood, NSW, 1805
International: Phone: +61 2 9744-1836 Fax: +61 2 9744-3944
World Wide Web: http://www.imroc.org.au
Project Website: http://www.parramattaroad.net
Questionnaire number _________
_
Precinct _______________________
_
ENTERPRISING PARRAMATTA ROAD PROJECT
BUSINESS RETENTION AND EXPANSION SURVEY
The purpose of this survey is to identify opportunities and constraints for investment,
development and business enterprise along Parramatta Road.
This information is source material for the development of a masterplan and business
enterprise strategy for Parramatta Road. To find out more please visit our website at
www.parramattaroad.net
Business/Firm:
_________________________________________________________
Address:
_________________________________________________________
_________________________________________________________
Suburb ______________ State ___________ Postcode _________
Contact Numbers:
Phone _____________ Fax ___________
Mobile _
_
Email Address:
_______________________________________________ _________
CONFIDENTIALITY: Your individual answers to this survey are confidential and will not be released. Your response
will be summarised and aggregated with those of others to form an overall result in percentage or averages. This
form is electronically available on www.parramattaroad.net
This project is supported by funding from the Commonwealth Government under its Regional Assistance Program,
administered by the Department of Employment, Workplace Relations and Small Business.
© 2001 Commonwealth of Australia
Page 1
Questionnaire number __________
PART A: PROFILE OF YOUR BUSINESS
Q1
(a) Which category does your business fit into?
Independent business
Franchise
Head Office
Part of a national network or
retail/marketing group
Associated with another business
eg. retail outlet for manufacturer
(b) What business structure do you have?
Sole trader
Partnership
Company
Trust
Q2
In what year did you start running or acquire this business? _______
Q3
(a) What is the best way to classify your core business?
A
B
C
D
E
F
G
H
I
Agriculture, Forestry and Fishing
Mining
Manufacturing
Electricity, Gas and Water Supply
Construction
Wholesale Trade
Retail Trade
Accommodation, Cafes and Restaurants
Transport and Storage
J
K
L
M
N
O
P
Q
Communication Services
Finance and Insurance
Property and Business Services
Government Administration and Defence
Education
Health and Community Services
Cultural and Recreational Services
Personal and Other Services
(b) List the most important goods or services that your business provides
Office use only
ANZIC code___________________
Q4
(a) Where do you sell these products/services?
Metro Area_____%
Regional Areas____% Elsewhere in Australia_____% Overseas_____%
(b) Do you expect the demand for your services/products to increase, stay the same, or decrease?
over the next 2 years?
Increase
Stay the same
Decrease
(c) Please explain your answer to this question.
______________________________________________________________________________
Q5 Where do you source the materials which you use in your business?
Metro Area_____%
Regional Areas____% Elsewhere in Australia_____% Overseas_____%
Page 2
PART B: EMPLOYEES
Note:
Q6
In this section we need to know the number of “full time equivalent” employees. For example, 1 fulltime person plus 1 part-time person working half-time equals 1.5 full-time equivalents. Owners are
counted as employees for this question.
How many people does the business employ, including owners?
full-time (plus)
Q7
part-time (=)
total full-time equivalents
(a) Does your company have problems recruiting employees in any of the following groups?
Unskilled
Semi-skilled
Skilled
Sales/Clerical
Professional/management
No problems (go to Q8)
(b) If yes, which of the following best describe your recruiting problems? (Tick any that apply)
Low skill levels
Low literacy levels
Poor work attitude
High competition for skilled employees
High wage rates for skilled employees
High costs of training employees
Skilled employees reluctant to move to this area
Transportation Accessibility
Public Safety Concerns
Poor Street Amenity
Affordable Housing Shortage
Other (specify)
PART C: LOCAL FACTORS
Q8
Which 3 factors are likely to have a major impact on your business’ profits during the next 2
years? Rank the factors from 1 to 3 with 1 being most important.
New products
Wage rates
Changing consumer tastes
Raw material costs
Population changes
Raw material shortages
Economic climate
New technology
Foreign competition
Finance availability
Local/domestic competition
Interest rates
Energy costs
Taxes
Transportation costs
Government policies
Other factors (specify)____________________________________________________________
Page 3
Q9
Which three locations would you like to see access to/from improved substantially such that there
would be a major impact on your business’ profits? Rank the factors from 1 to 3 with 1 being
most important.
Port Botany /Southern Sydney
Mascot Airport
Western Railway Line
Strathfield Town Centre
Chatswood/Lower Nth Sydney
Eastern Suburbs
Homebush Bay Facilities
Glebe Island Ports/Inner Sydney
Inner Harbour & Peninsulas
Parramatta/ Western Sydney
Sydney CBD
South Western Sydney
Burwood Town Centre
Q10 (a) Are there any major innovations/changes looming in your industry, which might affect your
business?
Yes
Not sure
No
(go to Q11)
(b) What are these innovations or changes?
Q11 (a) Generally, is being located on Parramatta Road a help or a hindrance to your business?
Help
Hindrance
50/50
(b) From this list of the nearby metropolitan services/amenities, tick any you currently find
inadequate for running your business efficiently.
Access to Airport Facilities
Access to and from Parramatta Road
Adequacy of Parramatta Road
Disposal of processed waste material
Recycling
Fire protection
Inspections (licensing, etc)
Public parking off street
Access to Public Transport
Electricity supply
Street signage
Street lighting
Street cleaning
Street repair
Development approval process
Telecommunications
Waste water treatment
Water supply
Natural gas
Other _________________________________________________________________
(c) Please explain any problems you have experienced with these services.
1.
2.
3.
4.
Page 4
Q12 If you were asked to recommend Parramatta Road as a place to live on or own a business, how
would you score it using the following categories?














Schools
Other education & training providers
Sporting and recreation facilities
Health services
Housing
Cultural facilities (eg galleries, theatres, cinemas,
libraries etc)
Climate
Freedom from social problems (eg crime, drugs etc)
Labour costs
Transportation costs
Energy costs
Local rates
Land costs
Building costs
Excellent
Good
Fair
Poor
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
Very
Poor
5
5
5
5
5
5
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
Q13 What is your overall opinion of Parramatta Road as a place to conduct business?
Excellent
Fair
Poor
Good
Q14 What measures would you like to see introduced to improve Parramatta Road? (tick the initiatives
which would have positive benefits for your business)
Undergrounding of traffic bottle necks along Parramatta Road
Provision of a Mass Rapid Transit system along Parramatta Road
Provsision of Trams along Parramatta Road and conecting adjacent LGA’s
Provsision of minibus transport connecting Parramatta Road and adjacent LGA’s
Underground interconnection between the M4 and the City West Link
Increased public transport modes/routes and frequencies
Decreased motor vehicle usage
Community/cultural facilities
Better streetscaping
Underground electricity and telecommunications
Off street parking
RTA traffic management measures
SEDA Renewable energy projects
Establishment of a State Governement Development Corporation for managing the economic
development of Parramatta Road Precincts and its Environs
Heritage Register
Underground infrastructure
Others (please specify)
1.
2.
3.
Page 5
Q15 What opportunities do you see for Parramatta Road in terms of making the road and adjacent
Local Government Areas’ economies stronger and creating more jobs?
PART D: BUSINESS PLANS AND DECISIONS
Q16 Optional-confidential
Which range does the annual turnover of your business fall into?
Less than $50,000
$51,000-$100,000
$101,000-$250,000
$251,000-$500,000
$501,000-$1,000,000
$1,000,000-$5,000,000
Over $5,000,000
Information not provided
Q17 (a) Is your company considering expanding at all within the next 2 years?
Yes
Not sure
No
(go to Q18)
(b) If yes or not sure, how would your business activities change?
(c) Does your company currently own or lease sufficient property to allow for the expansion you
would like to make?
Yes
No
Not sure
(d) Are there any factors which could prevent your going ahead with expansion plans?
1.
2.
(e) Have you approached anybody in local government or business development organisations to
discuss your expansion plans?
Yes
No
(f) If yes, which have you approached?
1.
2.
Page 6
Q18 (a) Are you currently considering changing the location of your business?
Yes
Not sure
No
(b) Would you consider relocating your business if the rental for the premises significantly
increased without proportional increases in business profit.
Yes
Not sure
No
(c) If you were considering to relocate, where would you considering relocating to?
Another location along the road
Elsewhere in this zone
Elsewhere in the Metropolitan Area
Elsewhere within the State
Elsewhere in Australia
Your Home office
Overseas
(c) If anything immediate could be done to make you reconsider relocating, what would it be?
Page 7