AusIndustry Marketing Tracking 2002
Project Ref: 2153
National Questionnaire
QUOTA CONTROLS:
Sample drawn from client databases:
Sample drawn from D&B:
250
250
WHEN THROUGH TO RECEPTION:
Intro 1: Good morning/afternoon. My name is (
) from The Wallis Consulting Group, a
market research company. We are conducting a Federal Government survey about
research and development and innovation in industry. Could you please tell me what your
organisation does?
INTERVIEWER RECORD AND CODE:
01
02
03
04
05
06
07
08
09
10
11
12
Agriculture, horticulture, mining
CONTINUE
Manufacturing/utility
CONTINUE
Communications/software/information technology
CONTINUE
Scientific/health research
CONTINUE
Industry Association
CLOSE
Accountant
CLOSE
Lawyer/solicitor (general)
CLOSE
Management/marketing/innovation consultant
CLOSE
Patent Attorney/Lawyer
CLOSE
Other services
CLOSE
Federal/State/Local Government
CLOSE
Other (education, etc)
CLOSE
CONTINUE AS FOLLOWS:
Intro 2:May I please speak to the Research & Development Manager or Director, or the
person who comes closest to that role within your organisation? PROMPT: your Director of
Manufacturing, or your Managing Director.
WG 2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 2
Screening Section
WHEN THROUGH TO CORRECT PERSON REPEAT INTRO 1, AND ASK:
S1
Has your organisation ever applied for or received a tax concession in relation to
research and development expenditure?
01
02
S2
Yes
No
GO TO INTRO 3
CONTINUE
Is your organisation engaged in any of the following … (READ OUT – ACCEPT
MULTIPLES)
01
02
Primary scientific research?
Research and development to lead to the commercialisation of new
technologies, processes, products or services?
03
Other innovation activities that have required or might require venture capital
funding?
IF CODE 2 OR 3 AT S2 CONTINUE
INTRO 3: The survey takes about ten to fifteen minutes to complete. All answers remain
confidential and companies participating are not revealed to the sponsor of the survey. May
I go ahead now? The survey may be monitored for quality control purposes - if you do not
wish this, please let me know.
RESPONSE CODES
01
Continue
02
Inconvenient – make appointment
03
Respondent temporarily away – make appointment
04
Refusal at reception
05
Refusal by respondent
06
Correct respondent away during survey
07
Wrong person – locate correct person
08
New number - appointment
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 3
Main Survey
Q1.
If you were seeking assistance in funding research and development (R&D)
expenditure or looking for venture capital for any purpose what organisations would
you think of contacting?
PROMPT: Which others? Any others? ACCEPT MULTIPLES.
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
AusIndustry
(Federal) Department of Industry (Tourism & Resources)
Dept. of Workplace Relations (and Small Business)
Austrade
Business Entry Point
Other Federal Government Department (SPECIFY)
State Government Department (SPECIFY)
Banks/merchant banks
(Other) venture capital providers
Accountant(s)/Business Advisers
Patent attorney/lawyer/solicitor
Management/marketing/innovation consultant(s)
Industry/trade association
Colleagues/business associates
Other (SPECIFY)
None
Don’t know / Can’t think of any
IF NO FEDERAL GOVERNMENT DEPARTMENT / AGENCY MENTIONED AT Q1 (CODE
1- 6) ASK Q2 – OTHERS GO TO PRE Q3.
Q2.
What FEDERAL GOVERNMENT agencies are you aware of that might assist
businesses such as yours with R&D funding or raising venture capital?
PROMPT: What others. Any others? ACCEPT MULTIPLES.
01
02
03
04
05
06
07
08
AusIndustry
(Federal) Department of Industry (Tourism & Resources)
Dept. of Workplace Relations (and Small Business)
Austrade
Business Entry Point
Other Federal Government Department (SPECIFY)
None
Don’t know
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 4
PRE Q3: IF COMPANY HAS APPLIED FOR TAX CONCESSION (S1=1) ASK Q3
OTHERS GO TO Q4b
Q3.
You said you had applied for or received a tax concession on your R. & D
expenditure, which government agency did you deal with in relation to that tax
concession? (ACCEPT MULTIPLES)
01
02
03
04
05
06
AusIndustry
ATO/Australian Taxation Office
Other (SPECIFY)
No-one –accountant did it all
Don’t know
(Industry) Research & Development Board
Q4a.
Aside from the tax concession, has your company ever sought or received any
assistance from the Federal Government for R. & D expenditure, commercialisation
of new products or venture capital raising?
Q4b.
Has your company ever sought or received any assistance from the Federal
Government with R. & D expenditure, commercialisation of new products or venture
capital raising?
01
02
03
Yes
No
Don’t know
GO TO PRE Q5b
GO TO PRE Q5b
IF YES TO Q4a or Q4b ASK Q5a:
Q5a. From which Department did you seek or obtain assistance?
01
02
03
04
05
06
07
08
09
AusIndustry
(Federal) Department of Industry (Tourism & Resources)
Dept. of Workplace Relations (and Small Business)
Austrade
Business Entry Point
Other Federal Government Department (SPECIFY)
None
Don’t know
(Industry) Research & Development Board
PRE Q5b: IF AUSINDUSTRY MENTIONED AT Q3 OR Q5a ASK Q5b, OTHERS GO TO
PRE Q6
Q5b. And how long ago is it since you FIRST contacted AusIndustry?
01
02
03
04
05
06
Past year/Since January 2001
During 2000
1997 – 1999
1992 – 1996
Before 1992
Don’t know/Can’t remember
WG2153 (National Questionnaire: 6/30/2016)
GO TO Q10a
GO TO Q10a
GO TO Q11
GO TO Q11
GO TO Q11
GO TO Q11
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 5
PRE Q6 IF NO ‘AUSINDUSTRY’ AT Q3 OR Q5a BUT Q1 OR Q2=1 (AWARE
AUSINDUSTRY) ASK Q6. OTHERS GO TO PRE Q7
Q6a.
If you wanted to contact AusIndustry to find out about assistance with R. & D.
or related activities, how would you go about contacting them? CODE FIRST
MENTION:
Q6b.
And what other ways would you think of using to contact them?
Q6a
First
Mention
AusIndustry/DITR website
Search on the Internet
Call AusIndustry hotline /13 28 46
Call State/local office of AusIndustry
Call Business Entry Point
Call other Government Department
(specify)
Call State Government Department
(specify)
Look in phone book
Look in brochure (that I have)
Contact Industry Association
Ask accountant/business advisor
Other (SPECIFY)
Don’t know
Q6b
Other Mentions
1
2
3
4
5
6
1
2
3
4
5
6
7
7
8
9
10
11
12
13
8
9
10
11
12
13
PRE Q7: IF NO ‘AUSINDUSTRY’ AT Q1, Q2, Q3 OR Q5a ASK Q7. OTHERS GO TO Q10
Q7a.
If you did want to contact the Federal Government to inquire about
assistance with R. & D. or related activities, how would you go about
contacting them? CODE FIRST MENTION:
Q7b.
And what other ways would you think of using to contact them?
Q7a
First
Mention
Department of Industry website
Search on the Internet
Call 13 28 46
Call State/local office of Dept. of Industry
Call Business Entry Point
Call other Federal Government Department (specify)
Call State Government Department (specify)
Look in phone book
Look in brochure (that I have)
Contact Industry Association
Ask accountant/business advisor
Other (SPECIFY)
Don’t know
WG2153 (National Questionnaire: 6/30/2016)
1
2
3
4
5
6
7
8
9
10
11
12
13
Q7b
Other
Mentions
1
2
3
4
5
6
7
8
9
10
11
12
13
The Wallis Group
AusIndustry Awareness Tracking 2002
Q8.
The Federal Government agency that has responsibility for delivering services to
support industry, research and innovation is AusIndustry? Were you in fact aware of
AusIndustry?
01
02
03
Q9.
Page 6
Yes
No
Don’t know
GO TO Q15
GO TO Q15
Had you just heard the name or had you heard something about the services they
offer?
01
02
Just heard name
Had heard about their services
IF FIRST CONTACTED AUSINDUSTRY BEFORE 2000 (Q5b=3- 5) SKIP TO Q11
Q10a. What is the main way in which you have learnt about AusIndustry?
Q10b. And in what other ways have you learnt about AusIndustry?
Main Way
10a
Direct mail from AusIndustry .......................................
AusIndustry Seminar ...................................................
AusIndustry Internet/web site ......................................
Other Internet /web site ...............................................
Airline Advertising .....................................................
Business Magazine Advertising .................................
Newspaper Advertising .............................................
Other Advertising ......................................................
Phone Book/White or Yellow Pages............................
Accountant/Professional adviser ..............................
Industry/Professional Association..............................
Referral from other Government Department ...........
Word of mouth ............................................................
Other (SPECIFY) ____________________________
Don’t know/Can’t Say ..................................................
WG2153 (National Questionnaire: 6/30/2016)
01
02
03
04
05
06
07
08
09
10
11
12
13
14
99
Other
Ways
10b.
01
02
03
04
05
06
07
08
09
10
11
12
13
14
99
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 7
ASK OF ALL AWARE AUSINDUSTRY BUT NOT CODED 3 AT Q10a/10b.
OTHERS GO TO Q12b
Q11.
Have you ever visited the AusIndustry web site?
01
02
03
Yes
No
Don’t know
ASK Q12a
GO TO Q15
GO TO Q15
Q12a. When did you last visit the (AusIndustry) site?
Q12b. You said you had visited the AusIndustry web site, when did you last visit that site?
01
02
03
04
05
06
Past year/Since January 2001
During 2000
1997 – 1999
1992 – 1996
Before 1992
Don’t know/Can’t remember
GO TO Q15
GO TO Q15
GO TO Q15
GO TO Q15
IF RESPONDENT HAS VISITED WEB SITE IN LAST TWO YEARS ASK Q13(a) –(d),
Q13a. How would you rate the web site in terms of the ease with which you located it on
the web, would you say it is…READ OUT.
01
02
03
04
05
06
b)
How would you rate the ease of using the site, would you say it is…READ OUT.
01
02
03
04
05
06
c)
Excellent
Good
OK
Poor
Very poor
Don’t know
Excellent
Good
OK
Poor
Very poor
Don’t know
And how would you rate the site in terms of how helpful or informative it was in
relation to your needs? Would you say... READ OUT.
01
02
03
04
05
06
Excellent
Good
OK
Poor
Very poor
Don’t know
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
d)
Page 8
Have you tried to download form from the site?
01
02
Yes
No
CONTINUE
GO TO Q13f
IF YES
e)
How would you rate the ease of downloading forms? Would you say…READ OUT
01
02
03
04
05
06
f)
So how would you rate the site overall? Would you say…READ OUT
01
02
03
04
05
06
Q14.
Excellent
Good
OK
Poor
Very poor
Don’t know
Excellent
Good
OK
Poor
Very poor
Don’t know
Do you have any suggestions as to how the web site could be improved?
IF YES: RECORD VERBATIM PROBE FULLY
01
02
Yes (SPECIFY)
No
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 9
ASK ALL
Q15. The Federal Government has a range of programs to assist industry that are
administered through AusIndustry. I will read out some information about the main
programs, and I would like you to tell me if you were aware of each one.
READ OUT DESCRIPTIONS a) TO e) RECORD ANSWER FOR EACH
a) The R&D tax concession, which is 125% on every
dollar spent on research and development,
administered jointly with the Australian Tax Office
Aware
Not
aware
1
2
1
2
1
2
1
2
1
2
b) Grants for specified R. & D. projects whereby the
government matches equally every dollar you spend on
R. & D. This is the R & D Start program.
c) A similar program of loans to assist in the
commercialisation of products from the laboratory or
test stage to the market. This is the R. & D.
Concessional loan scheme
d) A program to assist smaller businesses prepare
themselves for raising venture capital through research,
business planning and other activities. This is the
COMET scheme
e) Direct investment by the Government in selected
venture capital funds to make available venture capital
to small firms that are innovating new products. This is
the Innovation Investment Fund
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 10
Q16a Through AusIndustry the federal government also offers a range of other less
broadly available programs. Have you heard of any of these other programs?
01
02
Yes
No
GO TO Q17
IF YES TO Q16a:
Q16b Which other programs have you heard of? CODE OR SPECIFY:
01
02
03
04
05
06
07
08
09
10
11
12
13
Automotive Competitiveness and Investment Scheme (ACIS)
Biotechnology Innovation Fund (BIF)
(Enhanced) Printing Industries Competitiveness Scheme
Petroleum Products Freight Subsidy Scheme (PPFSS)
Printing Industries Competitiveness Scheme (PICS)
Renewable Energy Equity Fund (REEF)
Shipbuilding Bounty
Shipbuilding Innovation Scheme
Textile Clothing & Footwear Import Credit Scheme
Textile Clothing & Footwear Strategic Investment Program
Tradex
Other (SPECIFY)
Don’t know
Q17a Has your company in fact BEEN APPROVED FOR or RECEIVED ASSISTANCE
from AusIndustry through any of the programs we have mentioned in this interview?
01
02
Yes
No
WG2153 (National Questionnaire: 6/30/2016)
GO TO PRE Q18
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 11
IF YES TO Q17a:
Q17b Which program(s) were or are those that you have received assistance from?
CODE ALL MENTIONS – INCLUDE PROGRAMS FOR WHICN COMPANY HAS
BEEN ACCEPTED BUT HAS NOT RECEIVED FUNDING
Main Programs
01
R & D Tax Concession
02
R & D. Start
03
R. & D. Concessional Loan
04
COMET
05
IIF/Innovation Investment Fund
Other Programs
06
Automotive Competitiveness and Investment Scheme (ACIS)
07
Biotechnology Innovation Fund (BIF)
08
(Enhanced) Printing Industries Competitiveness Scheme
09
Petroleum Products Freight Subsidy Scheme (PPFSS)
10
Printing Industries Competitiveness Scheme (PICS)
11
Renewable Energy Equity Fund (REEF)
12
Shipbuilding Bounty
13
Shipbuilding Innovation Scheme
14
Textile Clothing & Footwear Import Credit Scheme
15
Textile Clothing & Footwear Strategic Investment Program
16
Tradex
17
Other (SPECIFY)
18
Don’t know
PRE Q18: IF Q17a=1 (RECEIVED ASSISTANCE FROM AUSINDUSTRY) ASK Q18a
IF Q17a NOT 1 BUT Q4=1 (APPLIED TO AUSINDUSTRY, NO ASSISTANCE) ASK Q18b
OTHERS GO TO Q19
Q18a Thinking of all your dealings with AusIndustry please give a rating in terms of
your satisfaction with the service you received from AusIndustry. On the following
scale how would you rate your satisfaction? READ OUT:
Q18b Earlier you said you had applied for assistance to AusIndustry, thinking of all your
dealings with them please give them a rating in terms of your satisfaction with the
service you received from AusIndustry. On the following scale how would your
satisfaction? READ OUT:
01
02
03
04
05
06
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied
(DO NOT READ) Don’t know
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 12
ASK ALL
Q19a. I would like you to think about how AusIndustry can best keep you informed about its
programs and activities. Which of the following would be ACCEPTABLE WAYS for
AusIndustry to communicate with you? READ OUT
Q19b. And which of those would be your PREFERRED means of regular communications
from AusIndustry? (DO NOT PROMPT)
Advertising on TV
Advertising on radio
Advertising in business or specialist journals
Advertising videos on aeroplanes
Direct mail shots
E-mail bulletins
Posting information on the Internet site
Occasional telemarketing calls
Holding seminars and networking functions
Information sent to an accountant or business advisor
Other (SPECIFY) ____________________________
Don’t know/Can’t Say ..................................................
WG2153 (National Questionnaire: 6/30/2016)
Acceptable
Ways
15a
Preferred
Ways
15b.
01
01
02
02
03
03
04
04
05
05
06
06
07
07
08
08
09
09
10
10
11
11
99
99
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 13
IF AWARE OF AUSINDUSTRY (Q1=1, Q2=1, Q3=1 OR Q5a=1, Q8=1) ASK Q20. OTHERS
GO TO Q23
Q20. Now I would like your general opinions on AusIndustry. Judging by your experiences
or anything else you may have heard, read or seen of them, please tell me whether
you agree or disagree with the following statements. READ OUT STATEMENTS IN
TURN ASK: Do you agree or disagree that …
PROBE: Is that strongly agree/disagree or just agree/disagree
a)
b)
c)
d)
e)
f)
Q21.
Agree
Neither
Disagree
Strongly
Disagree
DK
01
02
03
04
05
06
01
02
03
04
05
06
01
02
03
04
05
06
01
02
03
04
05
06
01
02
03
04
05
06
01
02
03
04
05
06
AusIndustry is a very
worthwhile part of the public
service
AusIndustry staff have a
good understanding of
issues relating to commercial
innovation
AusIndustry staff have a
practical understanding of
how business operates
AusIndustry deal with you in
a fast and effective manner
AusIndustry can make a real
contribution in assisting a
business to innovate via new
technologies
AusIndustry communicates
to industry effectively and
well
Do you have any further comments about the way in which AusIndustry operates?
01
02
Q22.
Strongly
Agree
No, no comments
Yes (SPECIFY – PROBE FULLY RECORD VERBATIM)
Do you have any further comments about the way in which AusIndustry
communicates with industry and its other target markets?
01
02
No, no comments
Yes (SPECIFY – PROBE FULLY RECORD VERBATIM)
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 14
Just to finish could you give me some further information about your business?
Q23.
Firstly, may I check again exactly what you make or do? RECORD:
Q24
How many people work in your company in total? CODE:
INCLUDE PART-TIME AND CASUAL STAFF
01
02
03
04
05
06
07
08
09
Q25.
And approximately what is the total turnover of your business in Australia? Would it
be…READ OUT
01
02
03
04
05
06
Q26.
1- 4
5-9
10 - 19
20 - 49
50 - 99
100 - 199
200 - 499
500 or more
Refused
Less than $100,000
$100,000 to $499,999
$500,000 to $19.9million
$20million or more
Don’t know
Refused
Finally could you please tell me your own position in this company?
01
02
03
04
05
06
07
08
Owner/Partner
Chief Executive/Managing Director/General manager
Financial Director/financial controller/company secretary
Director/Manager of Research and Development
Production/Manufacturing Director/Manager
Marketing/Sales Director/Manager
Other (specify)
Refused
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group
AusIndustry Awareness Tracking 2002
Page 15
And in case we need to re-contact you to check anything could I please ask your name?
RECORD:
RECORD RESPONDENT’S SEX:
01
Male
02
Female
CLOSE INTERVIEW AS FOLLOWS:
Thank you very much for your help. As you will have understood this survey is being
undertaken for AusIndustry. Once the survey is complete and analysed we will remove all
names and phone numbers from the file. This will take about a month and after that it will
not be possible to connect you in any way to the answers you gave. If you have any further
queries you may call John Fidler at Wallis Consulting Group or John Quantrill at
AusIndustry. (CONTACT PHONE NUMBERS: John Fidler: 03 8620 5628; John Quantrill 02
6213 7565)
WG2153 (National Questionnaire: 6/30/2016)
The Wallis Group