*The role of Kathleen Hurley,
Serey Thir and Richard McKellar
are specifically acknowledged in
preparing the Atlas.
Mapping Victoria’s economic activities
Tony Pensabene*
Director, Policy and Research
Victorian Department of Business and Innovation
16 May 2012
-5
Source: ABS 5209.0.55.001 Australian National Accounts: Input-Output Tables - Electronic Publication, 2006-07 and 2007-08. Table 2 .
Arts and Recreation
Services
Information Media
and
Telecommunications
Education and
Training
Accommodation and
Food Services
Other Services
Retail Trade
Output
Electricity, Gas,
Water and Waste
Services
Agriculture, Forestry
and Fishing
25
Public Adminstration
and Safety
Health Care and
Social Assistance
Administrative and
Support Services
Rental, Hiring and
Real Estate Services
Wholesale Trade
Professional,
Scientific and
Technical Services
Transport, Postal
and Warehousing
Financial and
Insurance Services
Mining
Construction
Manufacturing
$ billion
A focus on value added understates the size
and diversity of economic activity …
45
40
Australian industries, change in output and value added, 2006-07 to 2007-08
35
30
Value added
20
15
10
5
0
While spatial analysis has largely focused on
transport flows and employment …
To Wallan, Kilmore,
Broadford and Wandong
To
Wallan &
Kilmore
Source: DPCD
To Ballarat
(Sebastapol)
1996-01
1986-91
Port Phillip Bay
Number of moves
Number of moves
300-499
300-499
500-749
500-749
750-1,499
750-1,499
1,500+
1,500+
To
Wallan &
Kilmore
To Wallan, Kilmore,
Broadford and Wandong
2001-06
1991-96
Port Phillip Bay
Number of moves
Number of moves
300-499
300-499
500-749
500-749
750-1,499
750-1,499
1,500+
1,500+
The Industry Atlas of Victoria applies a new
approach …
• Aims to provide an understanding of the spatial aspects
of the Victoria economy
• Appeal to a broad range of users, from students and the
general public to urban planners and economists
• Capture the diversity of economic activity, with a focus
on industry and its activities
• Blend Census data with more current data on
employment, businesses and economic activity
• Provide a springboard for consideration of public policy
issues, such as Melbourne’s future planning
We wanted a fresh and exciting look for the
Atlas that included …
PICTURES
CHARTS
MAPS
SHORT TEXT
Such a new approach was not without
considerable risks …
The Atlas provides a visual insight into
where major business growth is located …
It identifies how well the state is being
served by specific occupations …
Nurses per capita, by
workplace destination
Engineers per capita, by
workplace destination
Checkout operators per
capita,
by workplace destination
Interior designers per
capita, by workplace
destination
It helps to identify where jobs are growing
and declining across the state …
It links business activity with major export
destinations …
And it points to some interesting spatial
and social divide …
The Atlas has provided the springboard to
further explore business location drivers …
New business
establishments,
2010-11
Source: WorkSafe Victoria
Helping to rethink issues around the future
planning of Melbourne …
• Improving transport networks across metro Melbourne are
crucial for economic growth.
• Understanding the economic impacts of major transport &
planning decisions will be important
• A consistent transport and land use plans is needed to help
markets develop & provide clear direction for investments
• To increase productivity within Victoria requires an improvement
in the efficient and effective functioning our metropolitan areas
• Good supply of well-placed industrial zoned land needs to
remain a key competitive advantage for Victoria
Mapping Victoria’s economic activities
Tony Pensabene
Director, Policy and Research
Victorian Department of Business and Innovation
16 May 2012