EL CAMINO COLLEGE
Vice President – Academic Affairs
NOTES – ENROLLMENT MANAGEMENT MEETING
May 12, 2011
Present: L. Alford, M. Colunga, I. Graff, B. Mulrooney, J. Nishime, D. Reid, D. Rowan,
J. Shankweiler, R. Smith, A. Spor, J. Wagstaff, C. Wells
I. INFORMATION
A. Notes of 4/21/11: Distributed.
Update: The Supplement Guidelines on Budget Cuts was reviewed at PBC on 5/5/11.
B. CEC Update: An update will be provided at the next meeting.
II. DISCUSSION/ACTION
A. Reduced Budget for 2011-12: For the past two years, Enrollment Management had a
budget of $90,000. Due to the potential cuts, funds will be slashed to $29,000 for the 201112 academic year. The committee discussed the Enrollment Management plan for the
upcoming year. The four target areas are student success, retention, persistence, and increase
graduation rates. Suggestions were noted as follows:
 Focus on student success – students that have success are more likely to continue at
ECC. It was suggested to look at program plan under student success.
 Emphasize the importance of taking placement tests. Testing piece – practice first
and then take test. Find other means on web and workshops to advise on this
component.
 Degree audit – how close toward graduation at ECC? Counselors contact students
with 45 units or more.
 Marketing funds – poster with slogan to push graduation. Encourage students to
submit an intent to graduate in March. Provide a drop down menu for students to
select a major from a list. Encourage students to meet with a counselor and visit the
Career Center. Faculty may be the first contact for students and can announce
graduation deadlines in class. Each degree program is listed in the school catalog and
available online.
 Letters and phone calls to inform students about an Education Plan can contribute to
student persistence.
 Expand student welcome day to two days. It has shown to be advantageous for
students to attend this event. It provided a higher success rate during a student’s first
semester.
 Concern with success and retention with online program. One college used graduate
interns to call students at strategic times. Ask students if they sought help and how
they are doing in class. Target some online courses to check if contact person
impacts student success and retention in online courses. (NOTE: After the meeting,
I. Graff indicated enrollment of online courses: ECC – 2,032 students; CEC – 1,747
students.)
B. Mandatory Orientation: There were 6,100 first time students this year. It was suggested
to hold a general orientation and tour. Students that attend an orientation tend to do
better and have a better understanding of the college. Orientations can be held in the
morning, afternoon, and evening. Student advisors and ambassadors can be available for
questions and assistance. Students should be “strongly encouraged” to attend. If a
student attends orientation, he/she will be able to meet with a counselor, receive an
education plan, and register for classes. Provide two student welcome days – first one for
high school seniors in June. Offer a second event for those who did not attend the first.
IV. NEXT MEETING
The next meeting is scheduled on June 9.