NZQA Expiring unit standard
11942 version 5
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Title
Demonstrate knowledge of customer shopping and buying motives
Level
2
Credits
3
Purpose
People credited with this unit standard are able to explain
customer motives for shopping and for buying products or
services.
Classification
Retail, Distribution, and Sales > Sales Transactions
Available grade
Achieved
Entry information
Unit 11938, Assist customers to select goods and/or services
face to face.
Recommended skills
and knowledge
Explanatory notes
1
Definitions
Buying refers to purchasing goods or services.
Shopping refers to making contact with a goods or service outlet when considering
buying.
Contact may include entering an outlet or communication by mail, telephone, or
through the internet.
2
Evidence is required for two customer transactions and for two factors for each
evidence requirement.
This unit standard is
expiring
Outcomes and evidence requirements
Outcome 1
Explain customer motives for shopping.
Evidence requirements
1.1
Personal factors motivating customer shopping are identified and explained.
Range
ServiceIQ
SSB Code 9068
personal factors may include but are not limited to – purchase for
self or others, gathering of information, identification of
possibilities, self-gratification, self-reward, discovery of new trends,
browsing, filling in time, physical activity, experience of sights,
sounds, smells.
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
1.2
11942 version 5
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Social factors motivating customer shopping are identified and explained.
social factors may include but are not limited to – meeting others,
communicating with peer, hobby, age group, meeting personal
and/or professional needs, gaining status, gaining attention,
gaining respect, being served, experiencing a different
environment from home, work.
Range
Outcome 2
Explain customer motives for buying products or services.
Evidence requirements
2.1
Rational factors motivating customer buying are identified and explained.
rational factors may include but are not limited to – necessity,
value, durability, investment, knowledge, economy, quality, health,
efficiency.
Range
2.2
Emotional factors motivating customer buying are identified and explained.
emotional factors may include but are not limited to – excitement,
fun, gratification, vanity, anxiety, security, style, status, leisure,
pleasure.
Range
Replacement information
This unit standard and unit standard 58 have been
replaced by unit standard 28295.
This unit standard is
expiring
This unit standard is expiring. Assessment against the standard must take place by
the last date for assessment set out below.
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
31 October 1997
31 December 2013
Review
2
26 November 2003
31 December 2013
Review
3
15 April 2011
31 December 2016
Revision
4
17 October 2013
31 December 2016
Review
5
21 May 2015
31 December 2016
Consent and Moderation Requirements (CMR) reference
0225
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016
NZQA Expiring unit standard
11942 version 5
Page 3 of 3
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
This unit standard is
expiring
ServiceIQ
SSB Code 9068
 New Zealand Qualifications Authority 2016