NZQA registered unit standard
10236 version 5
Page 1 of 4
Title
Write and manage the production of advanced radio commercials
Level
5
Credits
15
Purpose
People credited with this unit standard are able to: determine
script requirements from briefs; write commercial scripts; and
manage the production of radio commercials.
Classification
Electronic Media > Radio
Available grade
Achieved
Entry information
Recommended skills
and knowledge
Unit 10235, Write a basic radio commercial.
Explanatory notes
1
Definitions
Station practice refers to the documented procedures which set out the standard
practices of the station.
Advanced radio commercials would typically include more than one voice and use
techniques such as drama, humour, characters or advanced production techniques.
Target audience means the audience the station targets expressed in terms of
gender, age, and socio-economic status.
Selling proposition means a unique offer the business has. This can be either in
price or other market.
2
Five radio commercials are to be written and produced before credit can be gained
for the unit standard. A range of styles across a range of briefs to achieve a variety
of advertising objectives is required. Commercial timing as a general rule is seventy
five words for every thirty seconds. There may be leniency for different styles, as
long as it is noted in the instructions for the script.
3
All work practices must comply with an approved code of broadcasting practice as
defined in the Broadcasting Act 1989, and with the following legislation –
Broadcasting Act 1989, Copyright Act 1994, Defamation Act 1992, Human Rights Act
1993, Privacy Act 1993. These codes can be obtained from the Broadcasting
Standards Authority (www.bsa.govt.nz) or the Advertising Standards Authority
(www.asa.co.nz).
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
10236 version 5
Page 2 of 4
Outcomes and evidence requirements
Outcome 1
Determine script requirements from briefs.
Evidence requirements
1.1
Requirements for each script are established with client or sales representative.
Range
length of commercial, duration of run, broadcast dates, schedule
parameters.
1.2
Selling proposition is established in terms of the target audience.
1.3
Target markets are established in terms of demographics and psychographics.
Outcome 2
Write commercial scripts.
Evidence requirements
2.1
Scripts match the requirements of the brief.
2.2
Scripts are developed using advanced creative techniques.
Range
2.3
may include but is not limited to – dialogue, humour, drama, sound
effects, voice selection and requirements.
Scripts are set out in accordance with station practice.
Range
spacing, grammar, punctuation, spelling.
2.4
Scripts can be read within the time specified by the client.
2.5
Scripts comply with the appropriate code(s) of advertising practice.
2.6
Scripts are approved by clients and/or supervisor.
Outcome 3
Manage the production of radio commercials.
Evidence requirements
3.1
Production services identified are appropriate to the script.
3.2
Production talent is briefed in accordance with station practice.
3.3
Production talent is briefed in accordance with station practice.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
3.4
Production elements are recorded in accordance with the script requirements.
may include but is not limited to – voice(s), music, sound effects.
Range
3.5
10236 version 5
Page 3 of 4
Commercial is approved by the sales representative, and/or the, client and/or
the supervisor.
Replacement information
This unit standard replaced unit standard 1400.
Planned review date
31 December 2016
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
28 February 1997
31 December 2010
Revision
2
11 March 1998
31 December 2010
Revision
3
8 February 2001
31 December 2010
Review
4
20 March 2009
31 December 2010
Review
5
18 February 2011
N/A
Accreditation and Moderation Action Plan (AMAP) reference
0002
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
10236 version 5
Page 4 of 4
Comments on this unit standard
Please contact Competenz info@competenz.org.nz if you wish to suggest changes to the
content of this unit standard.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016