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1
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D2-Vodafone
2
28.06.2016
The company
The Company
Owners
Milestones
Corporate Structure
Facts and Figures
Competition Situation
Owners
Milestones
Corporate Structure
Facts and Figures
Competitive Situation
3
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Vodafone Holdings
The Company
Owners
Vodafone
Milestones
Corporate Structure
Facts and Figures
Competition Situation
D2 is part of the largest mobile communications company
in the world
4
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D2 Milestones
The Company
Owners
Milestones
Corporate Structure
Facts and Figures
Competition Situation
5
May
1988: German Minister for Post announces tender for
D2 licence an
October
1988: Mannesmann founds project team for D2 licence
July
1989: So-called “post reform“: division of the Deutsche
Bundespost into companies / first time competition
allowed in telecommunications: mobile
communications
December 1989: Awarded D2 licence
January
1990: Foundation of Mannesmann Mobilfunk GmbH
June
1991: Extension of licence contract to areas of the
former East Germany
Juni
1992: Start commercial network operation
End
1992: 100,000 D2 customers
December 1993: Break even
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D2 Milestones
The Company
Owners
Milestones
Corporate Structure
Facts and Figures
Competition Situation
6
May
1995: Tarif for private customers (D2-Fun) / 1 m customers
in the D2 network
August
1996: The TeleCommunications Act ends voice
monopoly for fixed network services
April
1996: Commercial start of Short Message Service
December 1996: D2 network covers 99% of population
October
1997: Launch of D2 CallYa prepaid products/3.2 m
customers in the D2 network
January
1998: D2 markets mobile radio and fixed network converged
(today: D2 Twinstar)
August
1998: 5 m customers
September 1998: D2 uses a cell broadcast centre as worldwide first
network operator
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D2 Milestones
The Company
Owners
Milestones
Corporate Structure
Facts and Figures
Competition Situation
7
January
1999: D2 builds UMTS test network and begins the first
UMTS call in Germany
August
1999: D2-WAP: the Internet goes mobile
August
1999: D2 first company to offer personalised WAP portal
October
1999: Purchase of 1800 MHz frequencies
January
2000: Best voice quality through EFR
February 2000: 10 m customers
August
2000: D2 purchases UMTS licence / 15 m customers
October
2000: First location-based WAP services only at D2
November 2000: Launch of HSCSD
(High Speed Circuit Switched Data)
February 2001: Launch of GPRS (General Packet Radio Service)
Juli
2001: First UMTS-Speechcall
August
2001: First UMTS-Datacall
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Proximity to the Customer
The Company
Owners
Milestones
Corporate Structure
The Company
Structure
Facts and Figures
Competition Situation
Regional Branches
Centres
Shops
Client Service
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The Company Structure
The Company
Owners
Milestones
Corporate Structure
Chairmanship
Technical
Jürgen
v. Kuczkowski
Helmut
Hoffmann
The company
structure
Sales
A
Marketing
M
Finance
F
Personnel/Legal
P
Karl-Ludwig
Dilfer
Dr. Michael
Paetsch
Albert
Weismüller
Dr. Karl-Heinz Strache
Finance
Regional Branches
Sales
Technical
Regional Branches Regional Branches
Facts and Figures
Competition Situation
North/East
TT
AV
FF
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North
North/West
West
Rhine-Main
South/West
South
East
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Revenue, Employees, Investments
The Company
13.2
Owners
Milestones
Corporate Structure
10.0
Revenue in billion DM
9.100
Facts and Figures
Revenue, Employees,
Investments
7.900
9.4
7.300
Customer Growth
Million Thresholds Reached
More and More Quickly
5.800
Employees
Competition Situation
4.800
5.6
4.2
3.400
3.6
2.600
2.200
7.3
7.1
5.4
4.5
Investments in billion DM (accumulated)
2.9
2.7
2.4
1.7
1.7
0.9
Ende 1993
10
1994
1995
1996
1997
1998
1999
2000
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Customer Growth
The Company
Kunden in Millionen
Owners
Milestones
Corporate Structure
21,7
20
19,2
18
Facts and Figures
Revenue, Employees,
Investments
Customer Growth
Million Thresholds Reached
More and More Quickly
Competition Situation
16
14
12
10
9,5
8
6
6
4
3,5
2
0 0,1
0,5
0,85
1,45
2,3
Ende 1992 1993 1994 1995 1996 1997 1998 1999 2000 06/2001
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Top 10 - Digital Mobile Radio Operators in Europe
The Company
Owners
Milestones
Corporate Structure
Subscribers
In Thousands
24000
Facts and Figures
Competition Situation
20000
Top 10
Vodafone UK
Cellnet
SFR
Orange UK
Omnitel
TIM
4000
D2 Vodafone
8000
T-Mobil D1
12000
Tele.Moviles
16000
Orange France
Market Shares
0
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Dated: 1 August 2001
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Market Shares in Germany
The Company
Owners
Milestones
Corporate Structure
D2: 39.2 %
D1: 39.8 %
Facts and Figures
Competition Situation
Top 10
E-Plus: 13.7 %
Market Shares
E 2: 7.3 %
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Dated: 1 Juni 2001
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The Market
Success
Service Quality
Committed
Employees
Customer Care
Excellent Technology
Mobile
Communications for
all
Customer
Communication
Committed Employees
• Many young, creative people
Average age: 32 years*
• Strong commitment
High degree of employee loyalty
• Internal quality management
• Qualified training programmes
• Unique programme for promoting
personal competency
(specialist knowledge, methodology, social
competence)
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Dated: 31. August 2001
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The Future
The Future
Market Potential
The Mobile Internet
New Standard UMTS
Market Potential
The Mobile Internet
New Standard UMTS
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Mobile Communications Penetration in Europe
The Future
Market Potential
Mobile Communications
Penetration
The Mobile Internet
New Standard UMTS
Luxemburg 84,4 %
Italien 82,18 %
Island 73,7 %
Österreich 80,53 %
Finnland 77,94 %
Niederlande 75,22 %
Schweden 74,92 %
Norwegen 74,42 %
Dänemark 74,23 %
GB 73,85 %
Irland 70,38 %
Schweiz 69,06 %
Deutschland 66,97 %
Frankreich 57,08 %
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Customers as a
Percentage of the
Population
Dated: 1 August 2001
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Trailblazer in Mobile Internet
The Future
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Growth-Promoting Services
• MessagePlus (4/98)
Juni 01
Dez. 00
Mrz. 00
Dez. 99
Juni 99
• Publisher (4/99)
Mrz. 99
New Standard UMTS
Dez. 98
D2 WAP
Sept. 98
Mobile Internet
850
800
750
700
650
600
550
500
450
400
350
300
250
200
150
100
50
0
Juni 98
The Mobile Internet
Short Messages per Month (in millions)
Mrz. 98
Market Potential
• SMS with D2 CallYa (7/99)
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D2 WAP: Internet Becomes Mobile
The Future
Market Potential
The Mobile Internet
Mobile Internet
D2 WAP
New Standard UMTS
• Started in August 1999
as the first network operator in Germany
• The D2 WAP portal is the gate to the online world
• D2 services with WAP:
informative, interactive and communicative
• Attractive, varied and up-to-date:
WAP services of D2 partners
• First provider of location-based services
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UMTS: Mobile Multimedia
The Future
Market Potential
The Mobile Internet
New Standard UMTS
Mobile Multimedia
UMTS in Germany
UMTS at D2
Possible Services:
• Faster Internet and Intranet Access
• Live Video Transmission
• Up-to-Date Online Catalogue
• Active Navigational Aid for Road Traffic
• One Individual Telephone No. Worldwide
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UMTS in Germany
The Future
Market Potential
The Mobile Internet
New Standard UMTS
Mobile Multimedia
December 1995 D2 organises first UMTS world congress in Dresden
January 1998 Norming commission (ETSI) agrees on UMTS standard
January 1999 D2 sets up UMTS test network / First UMTS call in Germany
UMTS in Germany
UMTS at D2
February 2000 Regulatory Authority announces conditions for auctioning
UMTS licences
July 2000 Auction for 4-6 UMTS licences
November 2000 Contracts with system manufacturer
2002 Commercial launch of first UMTS services
End of 2003 UMTS network covers at least 25 % of the population
End of 2005 UMTS network achieves area coverage for 50% of the population
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UMTS at D2
The Future
Market Potential
The Mobile Internet
New Standard UMTS
“D2 starts from the front line“
Mobile Multimedia
UMTS in Germany
UMTS at D2
On August 17, 2000 D2 was awarded a UMTS licence
2 packages of 2 x 5 MHz in the paired and one package of 1 x 5 MHz in the
unpaired frequency spectrum were purchased at the auction.
In November 2000, D2 Vodafone concluded agreements with system
manufacturers for the new UMTS technology. As early as July 2001, the first
UMTS voice call took place in the pilot network in Munich. This was followed by
the first UMTS data call in August 2001. The commercial launch of the first
UMTS services is scheduled for the end of 2002.
With the new mobile radio generation UMTS, D2 will ultimately converge radio
mobile and Internet and develop all possible multimedia services. Profound
market know-how, a broad customer basis and a nationwide network are
excellent starting conditions for this.
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