TO:
UA NSF I-Corps Sites Teams
FROM:
UA NSF I-Corps Sites Administrators
SUBJECT:
Customer Interview Form Guide
The following form is designed to help you develop questions to interview potential customers and licensees. The information below is a
recap from our class discussion on finding licensees and identifying market opportunities. Please refer to this guide in filling out the
Customer Interview Form.
Product Market Fit
Connect your Customer Segment to your
Value Proposition:

What jobs need to get done?
o Is it a problem or a need?

What is the customer segment trying
to accomplish?
o What is their problem or need?

What customer solution or gain can
you provide them?

What customer problem or pain
have you identified?

What is the market type?
Understand Your Customer in
Context
Identify your Users, Influencers,
Recommenders, Decision Makers, Economic
Buyers, and Saboteurs.
Individuals vs. Companies
Depending on your product, you may be talking to individuals as potential customers or companies as potential customers.

Individual Customers
o Purchases your product directly from you
o End user

Company Customers
o Purchases your product from you and then sells your product to an end user or a retailer
Multiple Customer Segments



Each customer segment has its own value proposition
Each customer segment has its own revenue stream and distribution channel
One segment cannot exist without the other
Helpful Hints
Key Resources

Lesson 3: Customer Segments
o Go to https://www.udacity.com/course/ep245

Click on “Take the Class” on the right side and sign in

If you do not already have a user account you will need to create one

Don’t worry – it is free

In the upper left use the lesson navigator pull down menu to navigate to the lesson
UA NSF I-Corps Sites
Customer Interview Form
UA NSF I-Corps Sites Team:
Entrepreneurial Lead:
Mentor:
Academic Lead:
Customer Interviews
Talk to the five (5) customers you identified in your market research within a specific Market Segment. For each Market Segment,
complete one page (or more) depending on how many customers you talked with in that Market Segment.
Market Segment:
Customer Name:
Email:
Company Contact Name:
Phone:
Date Contacted:
Title:
How did your conversation change your
hypothesis?
Customer Name:
Email:
Company Contact Name:
Phone:
Date Contacted:
Title:
How did your conversation change your
hypothesis?
Customer Name:
Email:
Company Contact Name:
Phone:
Date Contacted:
Title:
How did your conversation change your
hypothesis?
Customer Name:
Email:
Company Contact Name:
Phone:
Date Contacted:
Title:
How did your conversation change your
hypothesis?
Customer Name:
Email:
Company Contact Name:
Phone:
Date Contacted:
Title:
How did your conversation change your
hypothesis?
Customer Name:
Company Contact Name:
How did your conversation change your
hypothesis?
Email:
Phone:
Title:
Date Contacted: