Matakuliah
Tahun
: J0562 / Management
: 2010
Managing In a
Global Environment
Pertemuan 02 (Second Meeting)
Learning Outcome
Student should be able to explain global
perspective and understand how managing
in a global environment -> C2
Learning Outline
• What’s Your Global Perspective
• Understanding the Global Environment
• Doing Business Globally
• Managing in a Global Environment
1. What’s Your Global Perspective
Parochialism
a) Ethnocentric Attitude
b) Polycentric Attitude
c) Geocentric Attitude
2. Understanding the Global Environment
a.
Regional Trading Alliances
1) The European Union (EU)
2) North American Free Trade Agreement
(NAFTA)
3) Association of Southeast Asian
Nations (ASEAN)
4) Other Trade Alliances (African Union,
South Asian Association for Regional
Cooperation)
b.
The World Trade Organization
3. Doing Business Globally
a. Different Types of International Organizations
Multinational Corporation (MNC)
Three types of MNC:
a) Global Company: Sony, Deutsche Bank
AG, and Merrill Lynch
b) Multidomestic Corporation: Nestle, and
Frito Lay
c) Transnational or Borderless Organizations:
IBM, and Spain’s Telefonica
b. How Organizations Go International
Minimal global
Investment
Global
Sourcing
Significant global
Investment
Exporting and
Importing
Strategic Alliance
Licensing
Joint Venture
Franchising
Foreign Subsidiary
4. Managing In a Global Environment
a. The Legal-Political Environment
b. The Economic Environment
c. The Cultural Environment
1)Hofstede’s Framework for
Assessing Cultures
a) Individualism versus collectivism
b) Power distance
c) Uncertainty avoidance
d) Achievement versus nurturing
e) Long-term and short-term orientation
2) The Globe Framework for assessing culture
Nine dimensions on which national culture differ:
a)
b)
c)
d)
e)
f)
g)
h)
i)
Assertiveness
Future orientation
Gender differentiation
Uncertainty avoidance
Power distance
Individualism/collectivism
In-group collectivism
Performance orientation
Humane orientation
d. Global Management in Today’s World
1) Sukhoi, the Russian jet maker
2) Nissan Motor Company
3) Danish toy maker Lego Group transferred
production from factory in Switzerland to
the Czech Republic
4) In Bangalore, India, General Electric has
sunk more than $80 million into creating
its largest research center outside the
United States
5) Starting in 2006, the global electronics
industry had to comply with new European
rules called RoHS (Restrictions on
Hazardous Substances)