Student Affairs Communications Group Minutes
December 5, 2012
Attendance: Kami Hammerschmith, Chris Gates, Kent Sumner, Jen Busick Stewart,
Ann Robinson, Linda Howard, Tina Clawson, Carson Dunlap, Jennifer Gossett, Binh
Le, Nancy Raskauskas, Jennifer Viña, Megan Full, Danté Holloway
Next meeting of the Student Affairs Communications Group will be Wednesday, Jan.
16, 2013, 9 a.m. -10:30 a.m., MU Council Room. Topic: To be determined.
Today
Carson Dunlap from University Marketing came to talk about sponsorships. Beaver
Sports Properties handles all corporate sponsorships with Athletics. Steve Sullivan
is the contact.
There are only two non-profits that the University can endorse/support. They are
the United Way and Linn Benton Food Share. These have been approved through
General Counsel.
University Marketing reviews materials to approve the use of the OSU logo.
Currently departments decide if they will use a company’s logo on their marketing
materials or website. University Marketing asks if the University is also a sponsor
that the OSU logo be at the top and the largest.
There are no universal guidelines for University sponsorships with departments.
About a year ago a group started meeting to create some standard guidelines. This is
still in process. Carson hopes to have something in place by this summer/fall 2013.
The second goal of the group is to promote working collectively to maximize the
sponsorships instead of the same businesses being approached by different groups
multiple times a year.
The group is looking at the Rec. Sports model. The model looks at a sponsor’s access
to students, who they should associate with in sponsorships, how to assign a value
to a sponsorship and the contract.
For websites, David Baker is the main contact. Carson said his understanding is that
an .edu site should not link to any purchasing site. You can display the logo without
a link or if linking it should direct to an “About” page and not a purchasing page.
For the OSU Foundation, Lacie LaRue is the contact. If you are approaching a new
company for a higher-end sponsorship, check in with the Foundation to make sure
they are not already working with that company.
There is a difference between a sponsorship and a donation. With a sponsorship the
company providing money or in-kind is getting something equitable in return.
All sponsorship agreements must go through Procurement and Contact Services
(PaCS).
It would be nice to have some coordination in sponsorships, so we know who is
asking who and the contacts if a person/business in the community is interested in
sponsoring a specific OSU event.
University Marketing is working with the Alumni Association to provide something
for alumni-owned businesses to give them added value and look at what they would
give back to the University. At Texas A&M, they have Aggie Owned and Operated.
Businesses pay around $100 and receive a window sign, table top sign, mention on
the website and provide a discount to alumni association members.
In setting levels for sponsorships, they should be based on the exposure of the event
(location and attendance), the length of time and alignment with departmental
values. Rec. Sports evaluates all sponsorships on a case-by-case basis.
The Fee Book Committee is asking that all sponsorship fees be listed in the Fee
Book. There was a question about whether sponsorship fees could be listed for all
Student Affairs in one place or whether they need to be listed department by
department.