Matakuliah
Tahun
Versi
: H0292 / E-Business
: 2005
: v0 / Revisi 1
Pertemuan 9
e-Bisnis dalam Industri Jasa
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menunjukkan studi kasus e-bisnis pada
Industri jasa
2
Outline Materi
•
•
•
•
•
Jasa Perjalanan dan turisme
CyberBanking dan Keuangan Personal
Bursa Kerja Online
Saham Online
Lelang Online
3
Jasa Perjalanan dan turisme
• Services Provided
Information and booking
of airlines, hotels, cars,
and even golf courses
Providing maps
Pictures of major
attractions
Information about
entertainment and ticket
Fare comparisons
purchasing (such as
360 degree
www.ticketmaster.com)
video tours of
Tips provided by people
top destinations
that experienced certain
situations (like a visa
Electronic Travel
Converting 200 problem)
magazine
4
currencies
Jasa Perjalanan dan turisme
Frequent
Fare tracker (free
flier deals
Special discount
e-mail alerts on
Restaurant reviews
information
low fares)
Current status
Major international news
of flights
Chat rooms
(real time)
and bulletin
Worldwide
boards
Special
business and
Travel news
interest
places locator
Shopping for travel
vacations
Bed and breakfast
accessories and
recommendations E-mail to
books
intermediary
Driving directions
Experts’ options
in the US
Weather watch
5
© Prentice Hall, 2000
5
Jasa Perjalanan dan turisme
• Benefits and Limitations
• Benefits
– Free information is
tremendous
– Free information is
accessible anytime
– Substantial
discounts
• Limitations
– Not all people
use the Internet
– It may take a
long time to find
what you want
– People are still
reluctant to
provide credit
card numbers
6
CyberBanking dan Keuangan Personal
• Implementation Issues in Banking and
Online Trading
– Securing Financial Transactions
• Application Case: Security at NationsBank
B of A
Web Site
Customer’s
Computer
Encrypted
SSL Session
& Digital
Certificate
Verification
Initiated
External
Firewall
Logon Screen
•User ID
•User Password
B of A
Web Server
Internal
B of A
Firewall Application
Server
Bank of America Security System
7
Bursa Kerja
• Job markets
• Job seekers
• Job offerers
• Recruiting firms
• Government agencies and institutions
• Keuntungan dan keterbatasan dari e-jobs
8
Trading Stocks Online
• Costs between $7 and $20 per transaction (Vs.
$30 - $100 in traditional brokerage)
• No waiting on busy telephone lines
• No oral communication, less chance for errors
• Place orders from anywhere, any time, day or
night
• No biased broker to push you
• Considerable amount of free information
9
Lelang Online
• Used when the conventional marketing channels
are ineffective or inefficient
• Offer trading opportunities for both buyers and
sellers which are not available in the
conventional channels
• Internet provides much cheaper infrastructure
with many more involved sellers and buyers
• Individual consumers and corporations alike can
participate in this rapidly growing and very
convenient form of electronic commerce
10
Tugas / Evaluasi
• Cari beberapa layanan lainnya yang
diberikan secara online pada industri jasa
11