Item 8.A-June 13, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name
OR New/Vacant:
William Lee
CURRENT POSITION INFORMATION
Pos
Range /
Current Title:
#(s):
Class.:
17599
2
Digital Coordinator (ICA)
Department: Intercollegiate Athletics
JCC
67504
College/Division: Office of President
Account #(s): 1102-107-1401
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
(X ) Line of Progression (show titles below)
Digital Specialist (ICA) (new)
Digital Coordinator (ICA)
Pos #:
17599
Range:
1
2
JCC:
67554
67504
EEO:
3C
3C
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature Chad Hartley, Assoc AD, Comm
__________________
Date
________________________/____________________________________
Doug Knuth, Director, ICA / Marc Johnson, President, UNR
Director/Chair/Dean
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Stacy Burton, Vice Provost, Academic Affairs Date
Action Approved by the Provost/President (Completed by Faculty HR):
Effective Date:
6/1/2014
Approved Title: See Above
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description – Digital Specialist and Coordinator (ICA) – LoP
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The digital communications staff in Intercollegiate Athletics (ICA) is responsible for the video, audio,
internet video and audio streams, social media, and other digital production of athletics events at the
University of Nevada, Reno. The positions collaborate with the Mountain West Conference (MWC)
and other university entities under its umbrella to ensure new digital initiatives are followed in the
overall creation and presentation of athletics events to the public.
Range 1 – Digital Specialist:
The Digital Specialist is primarily responsible for video, audio and other digital production related to
the University’s ICA program including daily management of internet streaming, highlight packages,
profile features, stadium/arena video board, official athletics website, and social media. The position
reports to, and works closely with, the Digital Coordinator.
Range 2 – Digital Coordinator:
The Digital Coordinator is responsible for overall and hands on production of all live athletics event
broadcasts and other video/audio/digital elements related to the University ICA program including
daily management of internet video and audio streams, video production of press conferences and
other department events, coordination with MWC and other University entities on video and digital
elements and game day execution of video board. The position delegates work to and mentors,
supervises, and evaluates the Digital Specialist. The position reports to the Associate Athletics
Director, Communications.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
Range 1 – Digital Specialist:
40% - Digital Production
 Create video features (e.g. player interviews, promotional videos, game highlights).
 Scout shoot locations and execute shoots on-site/on-location including lighting, audio, camera.
 Working with team coordinator on content and objectives, edit and assemble broadcast-quality
audio and video, ensuring brand compliance, relevancy and consistency with production goal.
 Distribute media including video, audio, graphics, animation, music, photographs, etc. using
multiple formats to variety of social media channels including YouTube.
 Assist with production, streaming and archiving of press conferences, including post-game
press conferences from football and men’s and women’s basketball
25% - Live Event Broadcast
 Assist the Digital Coordinator in all elements of live audio and video streaming and broadcasts
on the NevadaWolfPack.com website including intercollegiate athletics contests, press
conferences, coaches shows and special events in accordance with Mountain West
Conference initiatives.
 Work with other universities and implement conference initiatives to promote and publicize
intercollegiate athletics at the University
 Work with individual department’s sports information directors to generate audio and video
content to promote and publicize sports, coaches, student-athletes and staff
Position Description – Digital Specialist and Coordinator (ICA) – LoP
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15% - In Game Video Board Production
 Work closely with ICA’s marketing and promotions staff and Wolf Pack Sports Properties to
coordinate all broadcast of video graphics, sponsor ads and commercials and features for the
video board shows in Mackay Stadium and Lawlor Events Center.
 Create, edit, film and prepare graphics and media content pre-game
 Coordinate the video board staff and direct the game day productions
15% - Other Media
 Work with provider of official athletics website – www.NevadaWolfPack.com – to maintain the
site and promote ICA
 Work with various departments within ICA to manage official athletics website, including
content updates, basic HTML coding, video features and other digital elements
 Work with broadcasting entities such as ESPN to acquire and archive game melts and other
elements from live events
5% - Program Support
 When practical, intercollegiate staff is encouraged to voluntarily attend all athletic events to
promote audience participation and support for the University’s team efforts
 Other duties as assigned
 Ensure compliance with National Council of Athletics Association (NCAA), Conference, and
University rules and regulations (subject to disciplinary or corrective action as set forth in the
provisions of the NCAA enforcement procedures)
Range 2 - Digital Coordinator (in addition to above R1):
50% - Live Event Broadcast
 Manage all elements of audio and video streaming and broadcasts on the
NevadaWolfPack.com website including intercollegiate athletics contests, press conferences,
coaches shows and special events
 Serve as a liaison to the Mountain West Conference and other campus entities for video
content and production and archiving and to implement conference initiatives to promote and
publicize intercollegiate athletics at the University
 Work with individual department’s sports information directors to generate audio and video
content to promote and publicize sports, coaches, student-athletes and staff
30% - Video/Audio
 Collaborate with the communications office on delivery of the ICA department’s messages,
digital initiatives and storytelling efforts through the production of audio/video profiles, features,
news segments and other content for the department’s website and other mediums
 Work with team video coordinator to generate highlight packages and other promotional
materials for internal and external use
10% - In Game Video Board Production
 Work closely with ICA’s marketing and promotions staff and Wolf Pack Sports Properties to
coordinate all video graphics, features and paid promotions for the video board shows in
Mackay Stadium and Lawlor Event Center (LEC)
 Coordinate the video board staff for the game day shows
Position Description – Digital Specialist and Coordinator (ICA) – LoP
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5% - Other Media
 Assist the Communications department in creating content and overseeing the use of
department policies for new social networking technology including department and sport
program (i.e., blogs, Facebook, Twitter, etc.)
5% - Program Support
 Same as Above
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
Range 1 – Digital Specialist:
The Digital Specialist requires creativity and a coherent design vision in order to be successful. While
there is oversight of the position and the end-products, the incumbent has the freedom to make
decisions, initiate programs, and apply individual creativity in the development of video and webbased products. It is essential that the position work closely with ICA and University personnel to
coordinate electronic communication efforts.
Range 2 – Digital Coordinator:
The Digital Coordinator requires creativity and a coherent design vision in order to be successful.
While there is oversight of the position and the end-products, the incumbent has the freedom to make
decisions, initiate programs, and apply individual creativity in the development of video and webbased products. It is essential that the position work closely with ICA and University personnel to
coordinate electronic communication efforts. The position has supervisory oversight of the Digital
Specialist and must ensure compliance with MCW, ICA and University policies and guidelines in
relation to digital communication of athletics events.
Impact:
Range 1 – Digital Specialist and Range 2 – Digital Coordinator:
Digital content created by the positions has high visibility in the community and nationally; thus,
decisions directly impact the image of ICA and the University. Poor performance, resulting in
inadequate and/or inaccurate communication and poor quality products, may impact ticket sales,
donations and donor relationships, and recruiting efforts.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
Range 1:
 Video broadcast production with multiple cameras, graphics and audio
 Directing live broadcasts, including setup, production and distribution
 All elements of live event production, including management of budget, student workers and
equipment
 Audio/video and graphics editing software including Adobe Creative Suite, Final Cut Pro or
similar programs
 Broadcast design principles and graphics production
 Video compression, authoring, and distribution software
 Internet based video distribution methods
Position Description – Digital Specialist and Coordinator (ICA) – LoP
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Copyright as it relates to producers and multimedia productions
Video/broadcast production elements in the field or in studio, including lighting, audio, angles
and cables
Graphic design principles
Website management systems
Range 2 (in addition to R1 above):
 Supervisory and mentoring skills for staff and student workers
Skills:
Range 1:
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email)
 Excellent verbal, written, and electronic journalistic communication
 Detail Oriented
 Organizational and time management (projects, meetings, etc.)
 General video production and editing skills
Range 2 (in addition to R1 above):
 Advanced video production and editing skills
 Collaboration and coordination with video board vendor and other university athletics
programs
Ability to:
Range 1:
 Think creatively
 Develop creative and innovative web-based messaging
 Work independently and collaboratively with internal and external units
 Comply with NCAA, conference, and University regulations
 Maintain professional business and work ethics and standards
 Meet short-term and long-term deadlines on a regular basis
 Manage or administer several specialized activities within a department or program
 Work flexible hours with frequent weekend and evening work and some travel
 Learn and develop skills with new technology and software
Range 2 (in addition to R1 above):
 Coordinate and present digital information of athletics events to the public in numerous
communication techniques and collaborate with other universities under the MWC for
producing events for public viewing
 Travel to MCA conferences and network with other universities on sharing of athletics
productions
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Range 1:
Associate Athletic Director,
Communications
University Communications
Multimedia Specialist (ICA)
Reason for Contact
To coordinate messaging on sports and raise awareness of
revenue-generating arms of ICA
To coordinate messaging with the University and ensure
compliance with University website policies
To ensure the look of website and other media
Position Description – Digital Specialist and Coordinator (ICA) – LoP
Range 2 (Plus R1 above):
Associate Athletic Director,
Marketing
Associate Athletics Director,
External Operations
Coaches
External
Range 1:
None
Range 2 (Plus R1 above):
Mountain West Conference
Wolf Pack Sports Properties
Fans/Donors
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To coordinate messaging on revenue-generating elements,
including ticket sales
To coordinate messaging on revenue-generating elements,
including ticket sales
To produce promotional or instructional video for teams
Reason for Contact
To coordinate digital broadcast efforts
To coordinate Sponsorship revenue packages for video/audio
production and fulfillment
To generate feedback to improve broadcasts
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Range 1:
Bachelor’s Degree from a regionally accredited institution
Range 2:
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Range 1:
Bachelor’s Degree and one year of experience in video production
Preferred Licenses or Certifications: None
Range 2:
Bachelor’s Degree and two years of experience in video production
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None