College of Management
Oral Communication Rubric-BS, MBA/MS, PhD
Objective: 學生具備有效溝通能力 Possession of the ability to communicate effectively
Trait: 口語溝通 Oral communication skills
Level
Excellence
Criteria
Central
Central message is
message
compelling (precisely
stated, appropriately
repeated, memorable,
and strongly
supported.)
Oral
Student uses a clear
delivery
voice and correct,
precise pronunciation
of terms so that all
audience members
can hear
presentation.
Delivery
Delivery techniques
(posture, gesture, eye
contact, and vocal
expressiveness) make
the presentation
compelling, and
speaker appears
polished and
confident.
Supporting
A variety of types of
material
supporting materials
(explanations,
examples,
illustrations,
statistics, analogies,
quotations from
relevant authorities)
make appropriate
reference to
information or
analysis that
significantly supports
the presentation or
establishes the
presenter's
credibility/authority
on the topic.
Good
Satisfactory
Central message is
basically
understandable but is
not often repeated
and is not
memorable.
Students’ voice is
Students’ voice is
clear. Student
low. Student
pronounces most
incorrectly
words correctly.
pronounces terms.
Most audience
Audience members
members can hear
have difficulty
presentation.
hearing presentation.
Delivery techniques
Delivery techniques
(posture, gesture, eye (posture, gesture, eye
contact, and vocal
contact, and vocal
expressiveness) make expressiveness) make
the presentation
the presentation
interesting, and
understandable, and
speaker appears
speaker appears
comfortable.
tentative.
Poor
Central message is
clear and consistent
with the supporting
material.
Central message can
be deduced, but is not
explicitly stated in
the presentation.
Supporting materials
(explanations,
examples,
illustrations,
statistics, analogies,
quotations from
relevant authorities)
make appropriate
reference to
information or
analysis that
generally supports
the presentation or
establishes the
presenter's
credibility/authority
on the topic.
Student mumbles,
incorrectly
pronounces terms,
and speaks too
quietly for students
in the back of class
to hear.
Delivery techniques
(posture, gesture, eye
contact, and vocal
expressiveness)
detract from the
understandability of
the presentation, and
speaker appears
uncomfortable.
Insufficient
supporting materials
(explanations,
examples,
illustrations,
statistics, analogies,
quotations from
relevant authorities)
make reference to
information or
analysis that
minimally supports
the presentation or
establishes the
presenter's
credibility/authority
on the topic.
Supporting materials
(explanations,
examples,
illustrations,
statistics, analogies,
quotations from
relevant authorities)
make appropriate
reference to
information or
analysis that partially
supports the
presentation or
establishes the
presenter's
credibility/authority
on the topic.
College of Management
Level
Excellence
Criteria
Response to Consistently
questions
clarifies, restates,
and responds to
questions.
Summarizes when
needed.
Good
Generally responds
to audience
comments, questions
and needs.
Satisfactory
Misses some
opportunities for
interaction and does
not always
comfortably handle
questions.
Poor
Responds to
questions
inadequately.