ALYSSA ADAMS
EDUCATION
1209 Brookstown Avenue • Winston-Salem, NC • 678-592-8562 • adamad15@wfu.edu
WAKE FOREST UNIVERSITY SCHOOL OF BUSINESS
Master of Arts in Management
 Student Engagement Council, Co-Communications Chair
Winston-Salem, NC
May 2016
WAKE FOREST UNIVERSITY
Bachelor of Arts in Communication
 Women’s Club Basketball
Winston-Salem, NC
May 2013
EXPERIENCE
HOLLISTER CO.
Miami, FL
Assistant Manager
Jan. 2014 – June 2015
 Maintained quality customer service by enforcing company standards and handling customer issues
 Managed store operational requirements such as closing/opening registers, scheduling, and hiring
 Met the store’s weekly targets and managed hourly budgets which resulted in steadily exceeding sales from previous
quarters
 Designed and implemented original window and floor merchandising displays to drive customer interest and sales
RIO PR
A multifaceted fashion public relations firm concentrating on building brands from inception
New York, NY
Public Relations Intern
Sept. 2013 – Dec. 2013
 Compiled media clips regarding clients from fashion magazines, blogs, and interviews
 Updated Facebook, Instagram, and Pinterest accounts for clients which resulted in higher exposure to customers
 Planned a wide range of client events such as designer launches and grand openings of stores
WAKE FOREST UNIVERSITY ATHLETICS
Athletic Communications Assistant
 Recorded media conferences by iPhone and camera tripod
 Developed press releases and transcribed interviews for the Wake Forest Athletics website
 Uploaded post-game documents to Wake Forest Athletics website
Winston-Salem, NC
Sept. 2012 – May 2013
CHARLOTTE BOBCATS
Public Relations Intern
 Researched, wrote, and edited media releases
 Drafted media advisories and post-game notes for the website and weekly media guides
 Responded to media inquiries regarding player appearances, team functions, and game nights
Charlotte, NC
Jan. 2013 – April 2013
VOLUNTEER
ARDMORE UNITED METHODIST THROUGH THE WEEK SCHOOL
Teacher’s Aide
 Assisted two teachers with their three year old classroom
WILLIAM G. WHITE, JR. FAMILY YMCA
Flag Football Coach
 Coached games and practices for a 10 years and under flag football team
Winston-Salem, NC
Sept. 2012 – Dec. 2012
Winston-Salem, NC
March 2012 – May 2012
WAKE FOREST UNIVERSITY
Winston-Salem, NC
Protégé Mentoring Program Mentor
Aug. 2011 – Dec. 2011
 Mentored student in multicultural program and guided mentee through her freshman year of college