Matakuliah : J0084 / Introduction to Management
and Business
Tahun
: 2007
Versi
:1/3
Pertemuan 19 (Nineteenth Meeting)
Enterpreneurship and
Business Plan
Halaman 1
Learning Outcome
Student should be able to consider the market
condition evaluated before entering
the market so that new business will be able
to develop competitive advantage -> C3
Halaman 2
Learning Outline
• Create A New Business
• Evaluate Market Condition
• Develop Competitive Advantages
• Develop a Business Plan
• Risk Management
Halaman 3
1. Create A New Business
a. Several Online Sources to Create a Business
b. Pro and Contra to Become an Enterpreneur
c. Enterpreneur Profile:
1) Risk Tolerance
2) Creativity
3) Initiative
Halaman 4
2. Evaluate Market Condition:
a. Demand
b. Rivalry
c. Labor Condition
d. Regulation Condition
Halaman 5
3. Develop Competitive Advantages
a. Important Competitive
1) Produce more efficient
2) Produce higher quality
Halaman 6
b. Using Internet to Create Competitive
Advantages
1) Advantages of web-based business
2) Expenditure of business based on web
Halaman 7
c. Using SWOT Analysis to Develop
Competitive Advantages
Internal
External
S - Strength
O - Opportunity
W - Weakness
T - Threat
Halaman 8
4. Develop Business Plan
Do you have a business plan that
shows how you will use the funds
our bank lends your company?
Why, sure! Our plan is to
borrow from another bank
just in time to pay off your
loan.
Halaman 9
a. Evaluation of Business Environment:
1) Economic environment
2) Industrial environment
3) Global environment
Halaman 10
b. Management Plan:
1) Organization structure
2) Production
3) Human resources
Halaman 11
c. Marketing Plan:
1) Target market
2) Characteristic of product
3) Pricing
4) Distribution
5) Promotion
Halaman 12
d. Financial Plan:
1) Funding
2) Feasible
Halaman 13
5. Risk Management
1) Dependence to Single Customer
2) Dependence to Single Supplier
3) Dependence to An Important
Employee
Halaman 14