Billboards
What is the purpose of this billboard?
The purpose of this billboard is to tell people what texting and
driving can cause and to stop them from texting while driving.
Who is the intended audience?
The intended audience is anyone who drives; mostly people
who tend to text while driving.
What are the appeals?
Logos- It says don’t let texting blind
you because texting causes you to
take your eyes off the road basically
blinding you from where you are
going.
Pathos- Pulls at the audience’s
emotions that texting while driving
can stop the wrecks.
What is the focal point?
The focal point would have to be the letters ‘DON’T LET
TEXTING BLIND YOU’. The letters are right in the middle of
the billboard and are white to contrast them from the darker
background.
Background Information
• This was created in San Francisco for the San
Francisco Safe Driving Strategies know as the
TWIT Spotting Project.
• It’s a project in which if you are caught texting
and driving in the San Francisco area, a local
photographer would take a picture of you and
you would end up on the billboard.
• This was to try and shame and embarrasses
people of what they are doing and hope it will
stop them.
• US, Handsfree. "San Francisco Safe
Driving Strategies." Handsfree. 4 Apr.
2014. Web. 12 Sept. 2014.
• https://handsfree.us.com/san-franciscosafe-driving-stratgeties