Workshop on Licensing of 3G Mobile, Geneva 19 – 21 September 2001
DoCoMo Euro-Labs
NTT DoCoMo
’s
DoCoMo’s
Deployment Strategies of
Third
-Generation Mobile Services
Third-Generation
Dr. Kohei Satoh
DoCoMo Communications Laboratories Europe GmbH
DoCoMo Euro-Labs
Agenda
DoCoMo Euro-Labs
Agenda
DoCoMo Euro-Labs
DoCoMo
’s Growth Strategies
DoCoMo’s
DoCoMo Euro-Labs
From Voice to
Non-voice
Multi-Media
i-mode
PDC
PHS
Globalization
Ubiquitous Service
For
Everything
Mobile
Core
Core Businesses
Businesses
FOMA
Global
Global Expansion
Expansion
From
Domestic to
International
Potential Demand for Mobile Services
<2010>
DoCoMo Euro-Labs
Potential
Potential demand
demand for
for mobile
mobile services
services continues
continues to
to expand
expand (570
(570 mi
mill units)
units)
Vision
Vision 2010
2010
Intelligent
Intelligent household
household appliances,
appliances, etc.
etc.
(Unit: 1mil)
People
120
Automobiles
100
Bicycles
60
Portable PCs
50
Motorcycles, Vessels,
Vending Machines, etc.
10
Pets (cats, dogs)
20
Total
360
(Unit: 1mil)
TVs, Set-top Boxes 90
30
Digital Cameras
Video Cameras
Refrigerators
20
40
180
*1
Others
Others
Parcel, Carrier Services
Total
＊1　DoCoMo’s projections based on data provided in the “Consumer Confidence Survey” by the
Economic and Social Research Institute and data provided by the Pet Food Industry Association
＊2　Projections provided by the InfoCom Research, Inc.
30
*2
210
DoCoMo
’s Global Expansion
DoCoMo’s
DoCoMo Euro-Labs
MM service
i-mode subscribers
26.09 millions
(July 31, 2001)
Experience and
expertise in
W-CDMA
May 2001:
October 2001:
Commencement of
introductory service
Commencement of
expanded service
Equity
Equity
participation/
participation/
Alliance
Alliance
Build
Build global
global
common
common
infrastructure
infrastructure
Global
expansion
Capture new
growth
opportunities
Agenda
DoCoMo Euro-Labs
Growth in Subscriber Numbers
DoCoMo Euro-Labs
Subscriber growth as at fiscal year ends and monthly growth during
during AprilApril-July 2001
4,500
ers 2.8％
b
i
2
cr
bs 01):
u
s
0
of 99-2
3,603
.
No (19
GR
CA
No. of Subscribers (10,000)
4,000
3,500
Cell phone users
i-mode users
Java ™ -enabled (“Java”) Handset users1
4,030
3,662
3,695
3,778
3,732
2,980
2,936
3,000
2,390
2,500
2,170
2,304
2,402
2,499
2,609
2,000
1,500
1,000
560
500
1,000
0
5
1999/3
160
2000/3
2001/3
237
313
400
2001/4
2001/5
2001/6
493
2001/7
2002/3 (E)
1) All Java and Java related trademarks are registered by Sun Microsystems Inc. in the United States and other countries
Current Status of ““i-mode”
i-mode”
(as of 10th September 2001)
DoCoMo Euro-Labs
i-mode subscribers
27,139,000
(10th September 2001)
Corporate Uses
Intranet and VPN Packages
already available
Application Alliance Partners
1,800 sites (July 2001)
47,091 voluntary i-mode
web sites, including many search
engines! (July 2001)
List of ““i-mode”
i-mode” Service
Transaction
Transaction
Mail
Mail
Banking
•MobileBanking
•Mobile
CardBill
BillInquiry
Inquiry
•CreditCard
•Credit
Trading
•MobileTrading
•Mobile
Books
•PurchasingBooks
•Purchasing
Web
Web
Access
Access
Database
Database
•Restaurant Guide
•Restaurant Guide
TelephoneDirectory
Directory
•MobileTelephone
•Mobile
Recipes
•MobileRecipes
•Mobile
Search
•DictionarySearch
•Dictionary
DoCoMo Euro-Labs
Information
Information
•Transportation Information
•Transportation Information
Openings
•RentalOpenings
•Rental
•NEWS
•NEWS
Entertainment
Entertainment
•Karaoke
•Karaoke
On-airInformation
Information
•FMOn-air
•FM
Game
•NetworkGame
•Network
•Fortune-telling
•Fortune-telling
Voice Transmission
Transmission
Voice
Measures to Expand Core Businesses
DoCoMo Euro-Labs
PDC
n
Introduce 800Mhz/1.5GHz dual band handsets: Autumn 2001~
n
Promote use of Java-enabled handsets: Spring 2001~
Higher performance i-mode
(504 series: Downlink = 9.6K à 28.8K): Spring 2002~
Develop highly practical i-APPLI contents that go beyond
games
Utilize i-mode to get any information (maps, tickets etc.)
and purchase without any cash from vending machines
(trial launch of Cmode with Coca-Cola (Japan) Co., Ltd.)
n
i-mode/MM
n
n
n
PHS
n
n
Corporate
n
Introduce P-in card equipped with Flash Memory
:Autumn 2001~
Introduce Bluetooth-enabled terminals
:Winter 2001~Spring 2002
Strengthen system sales, e.g., Intranet systems utilizing SSL
Further strengthen marketing organization to cover corporate
customers (staff count 1,400 à 1,800)
ii-mode’s
-mode’s Explosive Growth and Effects
DoCoMo Euro-Labs
Growth of i-mode
No. of subs （1,000）
5,603
(3/2000）
27,139
(9/2001）
i-mode Effects
1.Increased ARPU
2.Lower churn rate
No. of i-mode menu sites
640
(3/2000）
1,800
(7/2001）
No. of general sites
8,100
(3/2000）
3.Customer acquisition
4.New revenue sources
47,091
(7/2001）
Revenue increase
Agenda
DoCoMo Euro-Labs
Objectives of
FOMA Introductory Services
DoCoMo Euro-Labs
To ensure a stable, nationwide deployment, DoCoMo
launches FOMA services with an “introductory phase”
so as to:
○ further improve the service quality based on the track
record of system operation and the responses
obtained from customers; and
○ further enhance the services through obtaining users’
evaluations on, e.g., ease of use.
Major Conditions of
FOMA Introductory Services
DoCoMo Euro-Labs
Services to be provided to monitors
○ Service period: May 30, 2001 ～ Sept. 30, 2001
○ Services offered: ・Voice service, TV-phone, 64K digital, Packet communications,
Short messages, Multi-Access
・i-mode, Video distribution service, mopera, Voice message
service, Call forwarding service, Call waiting service
○ Service areas:
23 Special Wards of Tokyo, limited areas in Yokohama and
Kawasaki
○ Handsets:
Rental (free of charge)
（standard
type, visual type, data-card type)
（
○ Tariff:
・Monthly subscription charge: free
・Voice communication charges: equivalent to existing
cellular service
・Packet-mode communication charges: cheaper than
existing i-mode
○No. of monitors: Approximately 4,000 subscribers
○Entitled monitors: Those people within the service areas for the introductory phase
FOMA Communication Charges
Introductory Service
DoCoMo Euro-Labs
１．Voice Mode Tariff
○ Equivalent to existing cellular voice charges
２．64K Digital Communication Mode Tariff
○ Approximately 1.8 times as much as the voice mode tariff
（as 64K mode occupies more radio bandwidth than voice mode)
３．Packet Communications Mode Tariff
○ \0.05 / packet
(After the start of the expansion-phase service, according to current
assumptions, this tariff will be offered to users who pay a fixed
monthly rate in addition)
FOMA Handset Line
-up
Line-up
Upon Introductory Service Launch
DoCoMo Euro-Labs
Select from three types depending on usage style
Standard Type
Visual Type
ＦＯＭＡ　Ｎ２００
１
ＦＯＭＡ　Ｐ２１０
１Ｖ
Data-Card Type
ＦＯＭＡ　Ｐ２４０１
Service Usage
During the Introductory Phase
DoCoMo Euro-Labs
○ FOMA is mainly used for highhigh-speed data access.
- Accounts for about 80% of circuit switched connections, and 90% of packet connections
- Average daily packet consumption of highhigh-speed packet users (July): about 3,600 packets
(approximately 450KB)
〔Approximately
〔Approximately 3 times of Dopa (28.8K) and 16 times of i-mode (9.6K) usage〕
usage〕
No. of packets sent/received per day
/subscriber
○ Notably high usage of highhigh-speed packet access has been reported among corporate
monitors.
⇒Expanded usage due to the provision of highhigh-speed data access
（LargeLarge-volume data download, Internet access, etc. ）
High-speed Packet * (Data(Data-card handset)
5,000
3,600
4,000
112,000
3,000
2,000
1,000
0
4,300
134,000
[Corporate
Individual]
2,500
1,100
220
Reference*
i-mode
（9.6K）
9.6K）
DoPa
（28.8K）
28.8K）
FOMA
（384K）
384K）
Corporate
Monitors
Individual
Monitors
* Actual
usage in July 2001
FOMA
’s Tariff Structure
FOMA’s
○
DoCoMo Euro-Labs
A comprehensive usage plan allowing the use of all communication modes, and a datadata-only plan for users using
data services only.
○ Users are able to choose the plan most suited for their individual
individual needs by combining the “Packet Pack”
Pack” and/or
various discount packages.
Basic
Basic charges
charges
Communication
Communication charges
charges
Voice
Voice mode
mode
Comprehensive
Usage Plan
(5 plans)
64kbps
64kbps digital
digital communication
communication mode
mode
Packet
Packet mode
mode
〇
〇 Packet
Packet Pack
Pack (3
(3 plans)
plans)
〇
〇 No
No pack
pack
Data-only Plan
(1 plan)
Various
discount
schemes
LongLong-Term
Subscriber
Discount,
Family
Discount,
etc.
Additiona
Additiona
ll services
services
ii-mode,
-mode,
mode,
Short
Short message
message mode
mode
ｅｔｃ．
ｅｔｃ．
Basic Charge
DoCoMo Euro-Labs
○ To cater to the needs of multimedia era, users will be able to use
use all communication modes
with a single subscription agreement if they choose to sign up for the Comprehensive Plan.
○ Communication tariff can be used for all communication modes.
○ To facilitate the use of data services, a DataData-only Plan dedicated for data communications
will be newly added.
〇 To promote usage, a special limitedlimited-period charge will be provided up to the end of March 2002. (No contract
handling charges, Extra bundled free call)
<Comprehensive Usage Plan>
Plan Name
Basic Charge
FOMA Plan 39
\3,900
\700
FOMA Plan 49
\4,900
\2,000
FOMA Plan 67
\6,700
\4,000
FOMA Plan 100
\10,000
\7,300
FOMA Plan 150
\15,000
\11,600
Plan Name
Basic Charge
Bundled free call
FOMA data plan 22
¥2,200
Bundled free call
Special limitedlimited-period charge
Bundled free call \1,000
<Data-only Plan>
\0
Special limitedlimited-period charge
Bundled free call \1,000
Communication Tariff
DoCoMo Euro-Labs
○ Voice mode tariff is equivalent to the existing cellular service’s.
○ Outbound calls from FOMA handsets will be billed every 30 seconds.
○ Two time zones for outbound calls from FOMA; standard and discount time
zones.
○ Tariff for voice calls from NTT landline phones to FOMA handsets is the same as
the calls made to existing cellular phones.
<Example: Case of “FOMA Plan 67”
67” (within DoCoMo business area, standard time zone)>
Mode
Voice mode
outbound
64K digital mode
(including TV phone)
Outbound call from FOMA handset
inbound
inbound call to
FOMA/cellular phone
to NTT phone
to FOMA
to NTT phone
tariff
\ 14.5 / 30 sec
\ 13.0 / 30sec
\ 26.0 / 30 sec
\ 23.5 / 30 sec
※Standard time zone : Weekdays 0:00-1:00, 8:00-24:00 Discount time zone: Weekdays 1:00-8:00 all day on weekends/holidays
※“within DoCoMo business area “ includes neighboring prefectures of the operation area
Communication Tariff (Packet Pack)
DoCoMo Euro-Labs
○ By using Packet Pack, the packet tariff can be reduced to 1/10 at
at maximum.
○Users are able to choose a tariff scheme most suited for their usage
usage by combining the Comprehensive Usage
Plan/DataPlan/Data-only Plan with the Packet Pack.
○The Fixed Rates in the Packet Pack can be used for all communication
communication modes.
Comprehensive
Comprehensive
Usage
Usage Plan
Plan
Communication Tariff
Data
-only
Data-only
Plan
Plan
Packet
Pack
Fixed rate
Tariff
Packet Pack 20
\2,000
\0.1/packet
Packet Pack 40
\4,000
\0.05/packet
Packet Pack 80
\8,000
\0.02/packet
\0
\0.2/packet
Without Packet Pack
Packet Package 80
Suited for heavy packet
users, e.g., connecting
with PC to download
large volume of data
Packet Package 40
Packet Package 20
Without Packet
Packages
Mainly for voicevoice-centric users
10,00
0
40,00
0
Suited for users using
packet mainly for i-mode
160,00
0
400,00
0
No. of packets
FOMA
’s Growing Possibilities
FOMA’s
DoCoMo Euro-Labs
FOMA continues to evolve as new functions are added
Evolution of
Terminal Devices
New Service Deployment
M-stage visual (FOMA)
International
International
roaming
roaming
M-stage music (FOMA)
Video clipping using i-mode
ii-motion
-motion
ｉ
mode
ｉ --mode
TV
TV phone
phone
Image
Image Distribution
Distribution
Mobile
Mobile EC
EC
Music
Music Distribution
Distribution
GPS
GPS
Visual
Visual mails
mails
User may use either
FOMA or PDC with the
same phone number
E-mail Video as is, on site
Dual
Dual Mode
Mode Network
Network
PDA
PDA type
type
PDC/
PDC/
IMT
IMT Dual
Dual
Mode
Mode
Terminals
Terminals
Music
Music Distribution
Distribution
Terminals
Terminals
ServiceService-in
Smaller,
Smaller, lighter,
lighter, longer
longer battery
battery life
life
FY2001
FY2001
FY2002
FY2002
FOMA Roll
-out Plan
Roll-out
DoCoMo Euro-Labs
Nationwide
Nationwide area
area coverage
coverage in
in about
about three
three years
years after
after commencement
commencement of
of service
service
(97%
(97% Population
Population Coverage)
Coverage)
Subscribers
(1 mil)
2001/5
2002/3
2003/3
2004/3
20
Facility
Target No. of subs
15
Commencement
10 of Introductory
Service
（2001/5）
）
5
0
▲
【22%】
Capital Expenditure
6 mil
subs
150,000
subs
23 wards of Tokyo,
Yokohama, Kawasaki
Population Coverage
Commencement of
Expanded Service
(2001/10)
▲
▲
Major cities nationwide
【60%】
Nationwide coverage
【90%】
¥1 trillion
【97%】
Agenda
DoCoMo Euro-Labs
Evolution Scenario towards IMT
-2000
IMT-2000
DoCoMo Euro-Labs
’80
80S
2000S
’90
90S
Initial stage
Growing stage
Voice
Voice
Low speed data (～
～64kbps)
1st Generation
2nd Generation
Analog Cellular
Digital Cellular
Expansion stage
Voice
High speed data (～
～384kbps、
、2Mbps)
PDC GSM IS-95
AMPS TACS NMT
PHS
Super high speed
Beyond IMT-2000
ＩＭＴ－２０００
3rd Generation
NTT High Cap
Mature stage
(M-BISDN)
Relations among the Future Mobile
Communications Systems
Environment for
its use
BS digital
broadcasting
Cellular
Premises,hot spots
Indoor
DoCoMo Euro-Labs
Systems beyond
IMT-2000
(4G)
IMT-2000
Ground digital
broadcasting
Interwork
Enhanced
IMT-2000
High-speed wireless
access
1 10 100
Transmission speed (Mbit/s)
Integration/ seamless-ness/ inter-working
Deployment Scenario Beyond IMT
-2000
IMT-2000
DoCoMo Euro-Labs
Generations change every 10 years, and each generation has
“Enhancement phase”.
1G+ : High Capacity Analog Sys. with diversity. (Japan)
2G+ : Half rate CODEC / Packet (GSM/PDC)
It’s time to start research for “Systems beyond IMT-2000 ”
Deployment
1G+
2G+
1G
Generation cycle
R2
80’s
80’s
D2
3G+?
2G
R2+D2+
R3
90’s
90’s
3G
4G+?
4G
D3
R3+D3+
R4
D4
00’s
00’s
R4+D4+
10’s
10’s
DoCoMo Vision 2010
1999
DoCoMo Euro-Labs
2010
Personal
obile Multimedia
nytime, Anywhere, Anyone
Personal
Mobile
Wireless
Mobile
lobal Mobility Support
ntegrated Wireless Solution
Wireless
ustomized Personal Service
Kohei SATOH Dr. Eng.
Managing Director and President
DoCoMo Communications Laboratories Europe GmbH
Munich, GERMANY
Telephone: +49 89 5682 4000
Facsimile: +49 89 5898 8460
e-mail: satoh@docomolab-euro.com
http://www.docomolab-euro.com