ITU-T/ ATIS Workshop
“Next Generation Technology and
Standardization”
Abstract
Las Vegas, 19-20 March 2006
Speaker:
Brad Medford, AT&T
Session:
NGN Market Drivers: A Carrier’s perspective
Title of Presentation: IPTV as a Market Driver
This talk discuses the future of video services as the transition from the traditional model to new
IP based delivery and paradigm. This transition will enable new services to be offered; but the IP
layer is only one portion of the solution. The development of standards that address the other
layers will speed the deployment and reduce the cost of these network services. Convergence is
and will continue to happen; how fast and well will depend in large part to the ability of devices
to communicate over standardized interfaces. As consumers being to experience and realize the
benefits of a converged communication system, the degree that service provides can offer tighter
integration of applications and services the better position they will have in the competitive
market place.