2004 Organization Overview
Tom Starr, President
The DSL Forum’s Charter
Vision
•
Mass market DSL in every region of the world: 500M subscribers by
2010
Mission
• Develop technical specifications and marketing materials that enable
the promotion, delivery and support of profitable broadband
products and services
Strategy
• Lead industry stakeholders to develop and adopt technical
and marketing tools that drive DSL demand from
consumers and businesses in every region.
DSL Forum Organization
Board of Directors
Board
Committees




Finance & Audit
Membership & Nominations
Technical Steering
Marketing Oversight
Marketing Committee
QOC
Secretariat
SPAC
MIQ
Marketing Director
 DSLHome Marketing
 Summits & Best Practices
Marketing
Working Groups  Strategic Communications
 Public Relations Strategy
 Trade Shows & Events
Com Vehicles
 Web site strategy
 Speaking Opportunities Publications
 PPA WG
Annual Report
 Marketing Liaisons
Newsletters
 European Market Focus GroupCollateral
Public Relations
Tradeshow/Event
Oversight
Technical Committee
Technical
Working Groups
American PR
Europe/Asia PR
 Architecture
 DSLHome Technical
 Operations & Network
Management
 Testing & Interoperability
 Liaison Officers
DSL Forum Membership - 172
Region
Industry Sector
Consultants
10%
Service
Providers
15%
Asia/Pac
9%
Europe
36%
Vendors
75%
Vendors - 130
Service Providers - 25
Consultants - 17
North
America
55%
North America - 94
Europe - 62
Asia/Pac - 16
Where do Forum members
spend their time?
Group Subscribers
500
400
300
Testing
DS LHome-Tech
Technical
Marketing
DS LHome-Mktg
200
NetOps
S ummit
100
0
Loop Mngt
European Focus
Over 3000 subscribe to regularly receive our information
2004 Strategic Directives
1.
Identify appropriate content and applications to support, by aligning with:
•
•
2.
ISPs
ASPs
Build on our end to end architecture development considering:
•
•
•
•
3.
Economics in network planning and deployment
Support of content and other applications, e.g., “triple play”
Leveraging relationships with other standards bodies
Common specifications for network evolution
Foster the linkage of DSL into the home for:
•
•
•
•
4.
Home Networking
Interfaces to appliances
CPE functionality
Creation of joint deliverables with other industry bodies
Broaden interoperability and qualification:
•
•
•
Physical layer
ATM layer
Higher layers
Work in Progress
Technical
Marketing
•
• Strategic Communications
Testing & Interoperability
– Interoperability test plans for
ADSL2/2plus & VDSL
– Plugfests & ITL program
•
Operations & Network
Management
– ADSL2/2plus & VDSL element
management
•
DSLHome Technical
– CPE requirements & management
•
Architecture
– End-end next gen DSL
architectures inc operational
framework & modeling
– “Use cases” for applications
– P2P traffic management
– Benefit messaging/ Regional
Advertising Programs
– Technical Reports Comm Plan
• European Market Focus Group
– Broadband Driver Reporting/ Best
Practice Education
• DSLHome Marketing
– Roadshow of DSLHome,
demonstrating key applications
supported via DSL & home
gateways
Active Liaisons
DSLHome™ Cooperation