Project Summary Form
Id Number 2006-194
NATIONAL FIRE PLAN COMMUNITY ASSISTANCE AND WILDLAND URBAN-INTERFACE PROJECTS
Application for Prevention & Education Projects
Applicant
Applicant/Organization:
Washington Dept. of Natural Resources
Phone: (111 111-1111 x 1111)
Type of Applicant: (enter appropriate letter in box)
A
360-902-1114
FAX: (111 111-1111 x 1111)
A. State
B. County
C. Municipal
D. Township
E. Interstate
360-902-1757
Please Call Ahead For FAX
H. Independent School District
I. State-Controlled Institution of Higher Learning
J. Private University
K. Indian Tribe
L. Nonprofit Organization
Address (Street or P. O. Box, City, State, Zip):
PO Box 47037 Olympia, WA 98507-7037
Project Coordinator
Project Coordinator (Name and Title):
Ms. Sandra Williams Wildfire Prevention Ed. Prgm Mgr
Organization/Jurisdiction:
WADNR
Phone: (111 111-1111 x 1111)
360-902-1114
FAX: (111 111-1111 x 1111)
360-902-1114
Call Ahead For FAX
Email:
sandy.williams@wadnr.gov
Project Information
Project Title:
Series of six 30-minute fire resistant landscaping shows
Proposed Project Start Date:
04/01/2006
Federal Funding Request:
$
200,000
Proposed Project End Date:
06/30/2007
Total Project Funding:
$
1,590,000
Are you submitting multiple projects? If so, please explain and prioritize:
This is not a multiple project.
Brief Project Summary: Who, What, Where, Desired Outcomes in relation to NFP Goals and Community Risk Assessment and
Mitigation Plans (This should summarize page 2).
This proposal takes several steps forward from the recently released video [Naturally Beautiful Fire Resistant Greenbelt
Landscaping] and brochure [When Yard Work Works For You - Wildfire Resistant Landscaping] produced by WADNR and paid for
by State Farm Insurance. Though only recently released, these products are receiving rave reviews by both the homeowners and
prevention education communities. We cannot sit on our laurels - we must take the next step to engage today's audience. Today's
audience devours realism, e.g., Do It Yourself Network; Home & Garden Television; Apprentice, etc. This grant will help pay for the
production of a tV series [6 shows per season] on fire resistant landscaping in multiple states. The 30-minute shows would engage
the homeowner through actual fire resistant landscape designs and implementation being done in high wildfire risk locations.
Project Location:
Latitude: 0.0
Longitude: 0.0
County:
Thurston
Name of Federal, State or Tribal contact with whom you coordinated this proposal:
Federal Congressional District:
1
Telephone number of Contact:
Donna Disch, Oregon State Fire Marashal's Office
503-373-1540
Jim Freed, WA State University
360-902-1314
Stephen Fitzgerald, Oregon State University
503-541-6088
Describe project, including, but not limited to:
x type of project to be delivered
x project location
x method of delivery
x project relationship to community or natural
landscape fire plans
x target audience
x timeliness
x tools and/or skills needed to complete project
x projected timelines and cost estimation
x monitoring and evaluation procedures
For this project, explain the level of cooperation, coordination or strategic planning, through a “Local Coordination
Group.” If you haven’t worked with a local coordination group, why not?
Response:
This project involves the development of six 30-minute fire resistant landscaping shows. The shows will be done in Washington, Oregon and California,
showing different climate/topographic zones. Homeowners, living in high wildfire risk locations, who are looking to have their yard transformed, will be offered
the opportunity to have that transformation nationally televised. Several million viewers will be able to see the transformation as well as listen to the host point
out what aspects make the project more resistant to fire. Professional transformations give homeowners a visual of the possibilities, but more importantly, will
be able to demonstrate fire resistant landscaping can be aesthetically pleasing. Enough can't be said about aesthetically pleasing when we are trying to get
homeowers to to the right thing. Additionally, the shows will further support and entice nursery and landscape professionals to see and understand where they
can economically benefit by incorporating fire safety into their businesses. Not only is this a value added benefit to their customers, it has a societal benefit as
well as can add legions to our mission of getting homeowners to incorporate defensible space techniques. The need to use so many locations is to ensure we
are doing at least one transformation in locations where homeowners can see and will relate to the topography and vegetation and overall look of the
neighborhood. With the exception of the new video/brochure, all the firewise type materials tell homeowners to use a 30 foot or greater clearance. In reality,
there are many urban-interface subdivisions [old and new] where there isn't a minimum of 30 feet of clearance around a house. This confuses homeowners
and is a real turnoff. Also, there are many homeowers who have second homes in other states or recreate in other states. For these folks, it's important for
them to understand their secondary home/recreational site may require different treatment based on it's location.
1. Prevention of Wildland Urban Interface Fire (40 points)
Describe how the proposal will lead to:
A. Reduction of wildland urban interface fire
B. Reduction of structural losses
C. Homeowner action and personal responsibility to reduce fire loss of private land.
Response:
These six shows will reduce urban interface fires, the loss of structures by giving homeowners in some of the most nationally
televised wildfire prone locations in multiple states, how incorporating fire safety into their landscape can be aesthetically pleasing.
The before and after shots really help the homeowners move into the emotional side of purchasing power or taking action. These
shows will talk about how fire-prone the location is and let homeowners know that they need to talk with both a fire and landscape
professional. With those two pieces of information the landscape professional can assist the homeowers, to the extent the
homeowner desires, to ensure an aesthetically pleasing fire safe landscape. While these will all be professional installations,
homeowners will learn that with the proper planning, they can make this a do-it-yourself project. This project will also help send the
message out to those with second homes in fire-prone locations that they made need to make adjustments to their landscape they
had overlooked to date. Second homeowners are a growing problem. By doing the shows through professionals and encouraging
homeowners to seek out such professional advice, more nursery and landscape businesses will begin to incorporate fire safety and
look to fire prevention programs for leadership and partnerships.
2.
Community Participation (30 points)
Detail the community participation and collaboration for this project. Define clearly why you believe your group
will be successful in delivering the proposal to the target audience. How will the project be sustained or carried
forward beyond project timelines? How will the project be monitored and evaluated?
Response:
This proposal has been discussed with and supported by the Washington State Landscape & Nursery Association; the Washington
Association of Landscape Professionals, Washington State University, the WADNR Urban Forestry Program, the Oregon State Fire
Marshal's Office, California Department of Forestry, and representatives of the Western State Fire Managers. National corporation
sponsors such as State Farm Insurance; Monrovia Nurseries, Mutual Materials, JB Instant Lawns, Rain Bird Corp. have been given
the first right of refusal on this project. Participation in televised shows reaching across multiple borders tends to raise the interest
level of national corporations as well. We will secure funding for air time and the balance of production through private sponsors.
Ciscoe Morris, master gardener and certified arborist has agreed to host all six shows. Ciscoe Morris has a very popular radio and
television gardening show here in Washington called "Gardening with Ciscoe".
3.
Partnerships (30 points)
Detail the level of involvement of any local multi-agency, emergency services, non-profit coordination group, and
provide a list of partners for this project with their current and expected level of involvement, including any kind of
contributions or matching funds. What is the project relationship to a community risk assessment or mitigation
plan? Include the name of the plan, date it was prepared, and local contact to get a copy of the plan if requested.
Response:
This proposal has been discussed with and supported by the Washington State Landscape & Nursery Association; the Washington
Association of Landscape Professionals, Washington State University, the WADNR Urban Forestry Program, the Oregon State Fire
Marshal's Office, California Department of Forestry, and representatives of the Western State Fire Managers. National corporation
sponsors such as State Farm Insurance; Monrovia Nurseries, Mutual Materials, JB Instant Lawns, Rain Bird Corp. have been given
the first right of refusal on this project. Participation in televised shows reaching across multiple borders tends to raise the interest
level of national corporations as well. Ciscoe Morris, master gardener and certified arborist has agreed to host all six shows.
Ciscoe Morris has a very popular radio and television gardening show here in Washington called "Gardening with Ciscoe".
The listed partnerships above will provide technical support and expertise within their own state, e.g., location selection; home
selection; local wildfire information; assistance with finding sponsors for airing the show, etc. This project's relationship to
community risk assessment and the mitigation plan is that we are demonstrating for homeowners how easy it is to incorporate fire
safety into their landscape designs and that the end result can be almost anything one would want - but most importantly it's
aesthetically pleasing.
Project Work Form
Tasks
Write consultant contract; Work with each state to
identify specific locations and final selection of
homes to be filmed; Write dialogue
Create and produce six 30-minute programs in WA
(x2: 1/W- 2/E); Oregon (x1); California x2 1/N - 1/S
Includes travel and shipping
Time Frame
Responsible Party
Sandy Williams, WADNR
April 2006 - Oct. 2006
June 2006 - Apr 2007
Create & produce Educational vignettes
Sandy Williams, WADNR and Consultant
(Each state will have state/local contacts
we will work with)
Consultant
July 2006 - Apr 2007
Research, plan, negotiate and place the schedule
for airing the six program seiers on a local, regional,
and/or national level
Series to air 1 show per week, 6 weeks in a row 3
times throughout the determined timeframe;
timeframe TBD
Consultant
June 2006 - Apr 2007
Consultant
May - June 2007
Consultant
Measure effectiveness by assimilating raw date,
input data and create reports and summares
Sept 2007
Project Budget
Cost Category
Description
Federal
Agency
Applicant
Partner 1
Partner 2
Total
Partner 3
Personnel
prgm mgr
$30,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$30,000
$0
$0
$0
$30,000
$0
$0
$90,000
$0
Subtotal
$30,000
Fringe Benefits
$0
$90,000
$0
$0
$0
$90,000
$0
$0
$0
$0
$0
$0
$0
$0
$90,000
$0
$3,000
$0
$0
$0
$3,000
$0
$0
$0
$0
$0
$3,000
$0
$0
$0
$0
$3,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$200,000
$0
$0
$0
$0
$200,000
$0
$0
$0
$0
$0
$0
$0
$200,000
$0
$0
$0
$200,000
air time
$0
$0
$0
$0
$0
$0
production costs
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$200,000
$123,000
$0
$0
$0
$323,000
$0
$0
$0
$0
$0
$0
Subtotal
Travel
$0
Subtotal
Equipment
Subtotal
Supplies
Subtotal
Contractual
Consultant
Subtotal
Other
Subtotal
Total Costs
Project (Program)
Income1
___________________________________
1
Program income is the gross revenue generated by a grant or cooperative agreement supported activity during the life of the grant. Program
income can be made by recipients from fees charged for conference or workshop attendance, from rental fees earned from renting out real
property or equipment acquired with grant or cooperative agreement funds, or from the sale of commodities or items developed under the grant
or cooperative agreement. The use of Program Income during the project period may require prior approval by the granting agency.