September, 2012
Broadband development:
benefits for economy and society
Ulf pehrsson, vice president
11 September, 2012
Ericsson | September, 2012 | Page 1
Ericsson in Ukraine
1876 – Ericsson founded
1893 – First telephone switch to Kyiv
1995 – Representative Office in Kyiv
1996 – Supply of GSM network to Kyivstar
2002 – First to demonstrate live 3G in Ukraine
2004 – First to demonstrate live EDGE in Ukraine
2012 – More than 200 employees
Approx. 50% of mobile calls in Ukraine are connected via
Ericsson equipment
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Subscriber growth
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Mobile subscriptions
2008-2017
M2M to be added
on top
Harmonized spectrum is one key mass market enabler
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MBB Subscriptions
M2M subscriptions
not included
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Strong growth in mobile
broadband
M2M traffic to be
added on top
Source: Internal Ericsson
Definitions: see note pages.
DVB-H, Mobile WiMax, M2M and WiFi traffic not included
This slide contains forward looking statements
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Towards the
networked society
50 b.
5 b.
1 b.
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The networked
society
The Networked Society is a vision of the future,
when anything that benefits from being
connected will be connected.
Hans Vestberg
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Technologies for
The networked
society
+
+
Mobility
Service aware Cloud
Broadband
Network
Ericsson | September, 2012 | Page 9
Harmonized spectrum
and technology
standards
Harmonized spectrum is key for development of public mobile broadband
access as well as for industry to be able to successfully respond to national
policy goals by providing standardized products
economy of scale
› Cross-border operation (between countries)
› Global roaming capabilities
› Interoperability choice and convenience
harmonized spectrum
› Easy cross-border coordination
spectrum efficiency
› Economy of scale (based on a mass market)
› Efficient use of spectrum (also in border areas)
standards
Providing affordable services to all
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Impact on
performance
› 78% work more efficiently since they got Mobile
Broadband
› 45% managed to get more business opportunities or
have been able to get jobs they could not get
previously
› 66% become more productive since
they got mobile broadband
Mobile Broadband boosts personal efficiency and has
major impact on productivity
Ericsson | September, 2012 | Page 11
Summary of
broadband benefits
+1000 bb users
=>
+80 jobs
+10 % points bb
=>
+1% GDP
+ 2 x bb speed => + 0.3 % gdp
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Broadband benefits society
Individuals, businesses, &
governments
INDUSTRIAL
GROWTH
SUSTAINABLE
SOCIETY
ENTERTAINMENT
GOVERNMENT
EFFICIENCY
SOCIAL
SECURITY AND
SAFETY
PERSONAL
EFFICIENCY
NEW BUSINESS
OPPORTUNITIES
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