Mobile Broadband Everywhere:
Spectrum for Services
Wladimir Bocquet
Group Spectrum Office, Orange FT Group
wladimir.bocquet@orange-ftgroup.com
Agenda
1
2
3
4
2
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Orange FT Group: serving consumers in 27 countries
Western Europe
Central
and Eastern Europe
Africa, Middle East & other
end 4Q 2008
Tunisia
177 M
subscribers,
of which:
Jordan
Egypt
UK
Belgium
Poland
Senegal
Luxembourg
France
118 M mobile
Slovakia
Switzerland
Romania
Moldova
Mali
Niger
Guinea-Bissau
Cameroon
Guinea
Ivory
Coast Equatorial
Guinea
Central African
Republic
Kenya
Madagascar
12 M
fixed
broadband
Spain
Vanuatu
also serving corporate in 220 countries and territories
3
Mauritius
Dominican Republic
Botswana
Mobile Broadband: Opportunities for consumers
user behaviour
with Mobile Broadband
consumer needs
serenity
voice centric
voice and
web majors
voice and
advanced
web
abundance promise
peace of mind / simplicity
security and privacy
entertainment
business needs
on demand (content & services)
me and my communities
from mass media to my media
voice centric
voice and
remote access
applicationscentric mobility
ethics and involvement
responsible purchase
CO2 footprint lowering
information transparency
4
Mobile Broadband: Key Services
Application
Application Stores
Stores
quick
quick stats
stats on
on downloaded
downloaded apps
apps
Lagardè
Lagardère Active (press - France):
1m apps in 7 months and 32m
pages viewed in June 2009 alone
Apple Store celebrated its 1.5bnth
application in July 2009:
20bn apps downloaded by 2014
Mobile
Mobile portals
portals
Mobile Internet users and penetration in Western Europe
mobile
mobile media
media and
and Internet
Internet access
access
keeps
keeps growing
growing in
in Western
Western Europe
Europe
5
Source: Forrester Research
Mobile Broadband: Key Services (cont’d)
Social
Social Network
Network
Service
Service
Social networking - one of the
main applications -stimulates
mobile broadband usage
People visiting SNS/Blog
Mobile
Mobile TV
TV &
& Video
Video
Video and TV is centred around the new
Smartphone TV applications
Europe’s 5 biggest market: people who watched TV and/or video on mobile phone ever in a month,
June 09
Source: ComsCore
6
m|metrics
Mobile Broadband: Key Services
Mobile internet and Video/TV traffic will explode in the coming years
the usage per user increases
with the performance and
usability of devices
… and the abundance of
offerings
data AUPU
in MB/Month
3G
2G
1000
PC card consumer: 623 MB/month
PC card business: 189 MB/month
IPhone:
100
around 90 MB/month
New user requirements for
Mobile Services increase
bandwidth hungry
10
3G+ & unlimited option: 95 MB/month
3G+ handset: 34 MB/month
3G handset: 12 MB/month
EDGE only handset:
5 MB/month
1
Source : Orange France Dec 2007 figures
Lead
Lead to
to increasing
increasing demand
demand for
for suitable
suitable spectrum
spectrum
7
Agenda
1
2
3
4
8
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Growth everywhere:
mobile broadband subscription growth
IMT with HSPA is a key for Mobile Broadband
9
Traffic growth (1/2)
The current and future trends
mobile traffic forecasts with three scenarios
Core scenario:
scenario this is the most
likely scenario and assumes that
current trends witnessed in mobile
markets will continue throughout
the forecast period.
Conservative scenario:
scenario effect of the
crisis and the consumers choose
to remain loyal to traditional.
Aggressive scenario:
scenario economic
downturn has less an effect on
data services as consumer
demand and attractive pricing
schemes fuel higher than expected
growth in user and traffic
(in ExaBytes per year)
An exabyte (TB) is equal to 1 million terabytes
10
Traffic growth (2/2)
The current and future trends
11
A terabyte (TB) is equal to 1012 (1 trillion short scale) bytes or 1000 gigabytes
Agenda
1
2
3
4
12
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Growth of the 3G base :
At France telecom the number of 3G+EDGE customers
rose by 35% in one year
13
Traffic growth :
better understanding of mobile data traffic in Europe
significant increase of voice + data traffic
traffic growth driven by
–
–
Increase in terms of penetration
New Mobile Broadband capable devices
% of laptops connected with Mobile Broadband
40,0%
Data Traffic multpied by 4
between 2008 and 2009
30,0%
in March 2008, ~60%
of Orange France
mobile data traffic was
already on the 3G
network
20,0%
10,0%
0,0%
2007
2008
Strategy Analytics
14
2009
2010
2011
Lehman
Mobile Broadband:
a global trend towards LTE
beyond 3G
3GPP
wide
area
mobility
LTE
GSM
GPRS
EDGE
HSPA
UMTS
HSPA+ HSPA R8
802.16m
802.16e
short
range
mobility
WiMAX
802.16802.16-2004
Wifi
802.11g
fixed
10 kbps
1 Mbps
802.11n
802.11vht
100 Mbps
peak rate
15
Harmonisation
Harmonisation is still key
– Harmonising spectrum has been the bedrock of the success
of technologies such as GSM by driving equipment & device
economies of scale
– The process of releasing more spectrum has, however,
highlighted the difficulties of harmonising both spectrum
allocation & band-plans across regions
– Concerted efforts are needed by national & international
regulators to limit any differences on spectrum licensing
Maximising
Maximising technology
technology economies
economies of
of scale
scale through
through spectrum
spectrum harmonisation
harmonisation
and
and ensuring
ensuring effective
effective link
link between
between spectrum
spectrum strategy
strategy && device
device availability
availability is
is
key
key
16
Spectrum Harmonisation: A time consuming process
Time to achieve regional & international spectrum harmonization
is about several years from start to commercial volumes
GSM services – originally around voice
To adapt new data needs new bands had to be
identified.
1992:
1992 WRC-92 the 2.1GHz band was identified.
13 YEARS
17
1999:
1999 UMTS was standardised as the main
technology to be used in this band.
2000:
2000 Awards process in Europe
2005:
2005 Launch of mass market services
PROCESS
Spectrum Harmonisation
Why are the spectrum enablers key for mobile
broadband?
UMTS
UMTS at
at 22 GHz
GHz
Spectrum
Today
Extension of coverage
Refarming
New
spectrum
18
Extension of capacity,
high-bit-rate and services
UMTS/LTE
UMTS/LTE at
at
1800
1800 MHz
MHz
HSPA
HSPA at
at
900
900 MHz
MHz
UMTS/LTE
UMTS/LTE
at
at 2.6
2.6 GHz
GHz
LTE
LTE at
at
800
800 MHz
MHz
IMT
IMT
Advanced
Advanced at
at
3.5
3.5 GHz
GHz
Agenda
1
2
3
4
19
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Conclusion
Growth of mobile spectrum usages
Data traffic for Internet Access
More and more customers and devices with mobile internet capability.
Data traffic for multimedia contents on Mobile Broadband
Live television and video on demand...
Data traffic for smart networking people
Social networking.
20
Conclusion
Future mobile spectrum needs
Important to facilitate harmonised use of identified spectrum for
Mobile Broadband
–
Importance of technical studies to ensure no interference
–
Adequate balance between Capacity and Coverage bands, with
particular attention to the bands below 1GHz
We encourage harmonisation of spectrum usage worldwide
– to optimise economies of scale
– to ensure timely availability of equipment
– to respond quickly to market needs and bridge the Digital Divide
21
thank you
22