MOBILIS the First
Operator in Algeria
by Dr. Fayçal TOUATI
3G Manager
ITU/Algerie Telecom Seminary
June 2006
Algiers 19-22nd
1
Outlines
Introduction
Algerian market context
Telecommunication industry context
MOBILIS
3G Customer perception
3G inside MOBILIS
Why?
Radio planning methodology
Interface with existing 2.5 G system
Interconnectivity
Getting used with 3G
Applications
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
2
Outlines
Introduction
Algerian market context
Telecommunication industry context
MOBILIS
3G User perception
3G inside MOBILIS
Why?
Radio planning methodology
Interface with existing 2.5 G system
Interconnectivity
Getting used with 3G
Applications
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
3
Introduction: Algerian Market context
Area (million km²): 2.4
Population (million): 32
GDP: 6.5%
Urban pop. density: 58%
Education rate: 70%
Algeria is a big country with various opportunities and
demands, especially in telecommunication services.
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
4
Introduction: Telecommunication Industry
context
Mobile density: 45% (Dec 2005)
Landline density: ~ 12%
Internet users: 1.900.000
Regular Internet users: 500.000
Low ADSL penetration
Mobile operators: 3
MOBILIS awarded as the first Operator, with country-wide radio
network coverage (ARPT 2005)
MOBILIS is the first and only one mobile operator in Algeria
providing multimedia and voice services for more than 6 million
subscribers
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
5
Outlines
Introduction
Algerian market context
Telecommunication industry context
MOBILIS
3G User perception
3G inside MOBILIS
Why?
Radio planning methodology
Interface with existing 2.5 G system
Interconnectivity
Getting used with 3G
Applications
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
6
MOBILIS
“MOBILIS” is the trademark of Algerie Telecom Mobile, which is a subsidiary
of “Algerie Telecom” since 2003.
“MOBILIS” is the first mobile operator in Algeria providing numerous
services for voice, data and content (MMS, GPRS, Wap portal).
The network architecture of MOBILIS ensure a high QoS through different
nodes from end to end.
The innovative policy of MOBILIS, makes technological evolution true and
available for more than 6 million subscribers.
In December 2004, MOBILIS launched the first WCDMA trial network in
Algeria… it is still the only one.
“MOBILIS” is:
A country wide coverage network with 2900 RBS
20 high capacity MSC’s
6.2 million subscribers
3G/GPRS technology
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
7
Let’s talk about our
ITU/Algerie Telecom Seminary
June 2006
experience…
Algiers 19-22nd
8
Outlines
Introduction
Algerian market context
Telecommunication industry context
MOBILIS
3G User perception
3G inside MOBILIS
Why?
Radio planning methodology
Interface with existing 2.5 G system
Interconnectivity
Getting used with 3G
Applications
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
9
3G User perception
Let’s talk about user’s expectations:
Video calls
High speed access to multimedia services
New contents: video-on-demand, TV
Internet access with high speed browsing: ADSL-like
Connected while mobile
3G handset with new facilities: email access, desktop synch, office
tools
Mobile connected office
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
10
3G User perception
Show me how
you smile!
Unchain your
internet
Your thumb
is your TV
remote controller
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
11
Outlines
Introduction
Algerian market context
Telecommunication industry context
MOBILIS
3G User perception
3G inside MOBILIS
Why?
Radio planning methodology
Interface with existing 2.5 G system
Interconnectivity
Getting used with 3G
Applications
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
12
3G Inside MOBILIS:
Why?
Let’s talk about MOBILIS’ 3G perception:
High-end market penetration
Make services and offers wider and more attractive
Compete with ADSL “fixed” providers thanks to “mobility”
Going over GPRS: Technological leap ahead
Natural and easy migration from 2G to 3G
More than voice, more than image: MOBILIS is Multimedia
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
13
3G Inside MOBILIS:
Radio planning methodology
Main idea: GO and FIND the High-End user!
Down town RF covering in big cities
Hot spot planning procedure
Making costs lower, thanks to a co-siting 2G/3G deployment policy
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
14
3G Inside MOBILIS:
Radio planning methodology
Hot spot coverage: corporate and high end users
Continuous coverage in down town for big cities
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
15
3G Inside MOBILIS:
Interface with existing 2.5 G system
Main idea: Layered Architecture over 2.5 G system
UMTS Release 4 new core network:
MSC Server
Media Gateway
GPRS Nodes: SGSN - GGSN
Platform for various services: Streaming, WAP portal, etc…
All nodes are HSDPA capable (Media Gateway, GPRS nodes, RNC, etc…)
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
16
3G Inside MOBILIS:
Interface with existing 2.5 G system
UMTS Release 4
Layer
UTRAN
GSM/GPRS Layer
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
17
3G Inside MOBILIS:
Interconnectivity
Main idea: Ensure service Continuity between 3G
system and 2.5 G, Whatever you are.
Seamless connection between GSM/GPRS and UMTS:
Inter-technology roaming, HO, for both CS and PS services
Number portability from 2.5 G subscription to 3G
All enjoyed services under 2.5 G system are available inside 3G
Outside a 3G cell, you may access all 3G services: Portal,
messaging, browsing but with lower speed.
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
18
3G Inside MOBILIS:
Getting used with 3G
Main idea: Take it Easy … but:
Software upgrade needed inside
Provisioning system, billing, OTA, etc..
common
2G/3G
nodes:
New “sale” and “customer services” approaches needed
Sales need a technological IT knowledge
Customer education: 3G demos and exhibitions as many as possible
New approach for communication and advertisement
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
19
Outlines
Introduction
Algerian market context
Telecommunication industry context
MOBILIS
3G User perception
3G inside MOBILIS
Why?
Radio planning methodology
Interface with existing 2.5 G system
Interconnectivity
Getting used with 3G
Applications
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
20
3G Inside MOBILIS:
Applications
Video calls
Real time streaming: TV
Video and Audio Streaming: Video-on-demand, music, etc
WAP Portal: various information and content download
High speed internet browsing, up 384 kbps with PCMCIA Data
cards
Multimedia messaging
… Let’s experience it!
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
21
MOBILIS the First
Operator in Algeria
Thank You!
…et que chacun parle.
ITU/Algerie Telecom Seminary
2006
Algiers 19-22nd June
22