THE  EVOLUTION  OF  ANTHROPOLOGHY,
A  STORY  ABOUT
•   A  METHOD
•   A  GROWING  INTEREST

A  GROWING  INTEREST

Franz  Boas  in  the  field

Bronislav  Malinowski  in  the  Trobriands

Philipp  Demgenski  living   in  Qingdao  where  he  is   collecOng  data  for  his
PhD  thesis

A  METHOD
WHAT  DO  YOU  DO  IN  THE  FIELD?

YOU  INTERVIEW

Bronislav  Malinowski  in  the  Trobriands

YOU  OBSERVE

YOU  PARTICIPATE

Evans-­‐Pritchard  in  Azandeland

The  MALINOWSKIAN  STANDARD
•   A  long  3me  in  the  field      -­‐      at  least  a  year
•   Speak  the  local  language
•   Par3cipate  in  what  people  are  doing
•   Live,  as  far  as  possible,  the  life  of  people  you  study
•   Document  in  detail  and  in  context
•   Try  to  see  and  understand  the  world  as  the  people  you  study  do

TIME  IN  THE  FIELD

ETIC  &  EMIC  PERSPECTIVES
THE  PERSPECTIVES  OF
THE  RESEARCHER  &  THE  INFORMANTS

THE  RESEARCHER’S
PERSPECTIVE  ?

DATA  IS  CREATED  IN  A  CONTEXT

DATA  IS
CREATED
TOGETHER

?

Land-­‐turtles,  and  classifica1on  of  fish     among  the  Lau,  Solomon  Islands

Map  of  Online
Communi3es,  as  seen   through  the  eyes  of  the   xkcd  folk

PERSONAS
Personas  were  produced  on  the   back  of  anthropological  fieldwork  to   iden3fy  the  needs  and  put  faces   onto  the    people  the  project  was
aiming  to  help.
Technology  for  self-­‐reliance;  Service   design  project;  Denmark .