Professional Services Leadership Initiative
The Center for Excellence in Service | Office of Executive Programs
November 5 – 7, 2013 | College Park, MD
February 25 – 27, 2014 | College Park, MD
BIOS
Smith School Faculty Members
The following Smith School faculty members will be instructors for the program. They have been chosen
for their subject matter expertise, and for the high quality of their executive level teaching.
Gaurav Bhalla is a strategy, innovation, and marketing professional with global
experience as a corporate executive on three continents. He is CEO of Knowledge
Kinetics, an entrepreneurial venture focusing on customer-driven innovation and
value co-creation, and adjunct professor of marketing at the Smith School. Prior
to launching his own firm, Professor Bhalla was Global Innovation Director at
Kantar-TNS, one of the world’s largest market information and insight firms. He
has also held positions in corporate strategy, brand management, sales
management, and market research at companies such as Burke and Nestle.
Professor Bhalla is an experienced teacher of executives, having taught in the
executive programs of the Fuqua School of Business at Duke University, as well as
the Smith School.
Jeb Brown is an adjunct professor in the Smith School’s marketing department
where he teaches MBA-level integrated marketing communications. Jeb has
more than 30 years of experience building successful senior management teams,
with a record of success achieving strategic goals for growth and profit. Jeb
devoted most of his career to building a small advertising agency into the
country’s largest privately held marketing communications firm, with 13 offices
in the U.S. abroad, more than 1,000 employees, and $1b in billings. Since selling
his firm, Jeb has been involved as founder, CEO, advisor, or board member in
entrepreneurial ventures in advertising, health care, residential construction, and
real estate development.
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P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H.
Smith School of Business, and Chair of the Department of Marketing. His current
research stream focuses on new service development, e-service, and customer
relationship management (CRM). Professor Kannan teaches MBA and executive
educations courses on pricing, new service development, and customer equity.
He is one of the core faculty members in Smith’s new M.S. program in Marketing
Analytics.
Amna Kirmani is Professor of Marketing. She has recently been appointed
Director of the Smith School's PhD Program. Her research interests include
inferences of product quality from marketing signals, persuasion, and branding.
Her work has been published in several journals, including the Journal of
Consumer Research, Journal of Marketing Research, Journal of Marketing, and
Journal of Consumer Psychology. Her papers have won the Paul Green Award in
the Journal of Marketing Research, the Maynard Award in the Journal of
Marketing, and the Best Paper Award in the Journal of Advertising. She serves on
several Editorial Boards, including the Journal of Consumer Research, Journal of
Marketing Research, and the Journal of Marketing. She is also an associate editor
at the Journal of Consumer Psychology. Professor Kirmani teaches international
marketing to undergraduates and MBA students.
Suzanne Lowe is the president of Expertise Marketing, LLC. She is an analyst,
advisor, writer and speaker on the best practices and emerging strategies in
professional services marketing and management. Before founding Expertise
Marketing in 1996, Ms. Lowe spent more than a decade leading the marketing
programs for top-tier management consulting and business-to-business
organizations. Before that, she spent more than a decade managing and
implementing strategies for political candidates and organizations. Her widely
disseminated research initiatives on strategic marketing perceptions, practices
and performance of professional service firms are the basis for her books
Marketplace Masters: How Professional Service Firms Compete to Win (Praeger,
2004) and The Integration Imperative: Erasing Marketing and Business
Development Silos -- Once and For All -- in Professional Service Firms
(Professional Services Books, 2009).
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Wendy Moe is an Associate Professor of Marketing. Professor Moe is an expert
in the area of online behavior and early sales forecasting. Her research has
focused on developing statistical methods and models for analyzing Internet
clickstream data, online social media/user-generated content, and sales of online
entertainment services. Professor Moe teaches M.B.A. and executive education
courses on marketing strategy and market forecasting. She is the director of
Smith’s new M.S. program in marketing analytics.
Richard Newman is an adjunct professor of marketing, with over thirty years’
experience in marketing. Professor Newman spent most of his career with
Unilever, for which he held senior marketing positions in the UK, Australia, the
Netherlands, Italy , and the US. Prior to joining Unilever, he was client service
director at Interpublic’s McCann Erickson ad agency in Hong Kong. Professor
Newman teaches MBA and undergraduate courses on brand management and
sales at the Smith School. He is owner/manager of the consulting firm Brand
Dynamics, LLC. Professor Newman lives in Annapolis, MD, where he also
volunteers as a Court Appointed Special Advocate for disadvantaged youth.
Joe Perfetti is a Lecturer at the Smith School of Business, where he teaches
corporate finance in the MBA and Executive programs, and is a partner in the
consulting firm CEP LLC, which offers financial consulting, analysis and
educational services to large organizations. During the past 21 years, he has
consulted on financial strategy for leading firms in the finance, healthcare,
leisure, pharmaceutical, and defense industries. In addition to his work at Smith,
Dr. Perfetti has taught in the executive education programs of leading business
including Wharton, Duke, and Emory University.
William Rand is an assistant professor of marketing, who specializes in the
analysis of complex systems, using computational modeling techniques, like
agent-based modeling, geographic information systems, social network analysis,
and machine learning. His research focuses on the diffusion of innovation,
organizational learning, and economic markets. He serves as the Director of the
Center for Complexity in Business, the first academic research center focused
solely on the application of complex systems techniques to business and
management science. Professor Rand also has an appointment with the
University of Maryland Institute for Advanced Computer Studies, and affiliate
appointments with the Departments of Decision, Operations & Information
Technology and Computer Science.
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Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing. Professor
Srivastava’s research interests focus on managerial and consumer decision
making, in which his major interests are pricing and distribution channels. He
also studies bargaining in the context of distribution channels, and how people
value products in foreign currencies. Professor Srivastava is chair of the Smith
School’s MBA curriculum coordination committee. He teaches MBA courses in
marketing management and marketing research, and teaches marketing strategy
in Smith’s Executive MBA program in China.
Cynthia Stevens is an Associate Professor of Management. Her research
interests include recruitment, staffing, workplace diversity, and how to work
constructively with difficult colleagues. Professor Stevens is an executive coach
in the Smith School’s EMBA program and is actively engaged as a faculty member
in Smith corporate executive programs. She also teaches M.B.A. courses in
executive power and negotiation, and in human resource management.
Janet Wagner is an Associate Professor of Marketing and Director of the Center
for Excellence in Service (CES). She is also academic advisor for executive
education programs co-sponsored by the CES and Smith Executive Programs.
Professor Wagner’s research and teaching focus on services marketing and
business-to-business relationships. Her most recent research is on how service
firms in both online and offline environments build relationships with their
customers. Of particular interest is how firms build customer loyalty, through
customer satisfaction, trust, and value. Professor Wagner teaches service
marketing to undergraduate and MBA students. She has also taught service
marketing in Smith’s Executive MBA program in China, and is an experienced
advisor of executive education Action Learning Projects.
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