Campus Communications
and Marketing
Helpful tips and suggestions for
reaching your target campus
audience
Defining campus communications
• Messages about news, brags, events or
campaigns that are of interest to K-Staters.
• Examples are All-University Campaign, campus
speakers and daytime lectures, informational
booths, etc.
Vehicles to deliver campus messages
• Info cards, posters, table tents
• Sidewalk chalk, tree signs
• Student-run media: The Collegian, Channel 8,
Wildcat Watch, Wildcat 91.9 FM
• Department social media
• K-State Today
• University Calendar
Determining the audience
• Different vehicles of communication work for
different people.
• Students, faculty and staff may not respond to
the same marketing tactics.
Reaching your audience
Communications and marketing
• For marketing tactics and
strategies contact your
client manager.
Self-service
• Contact student media
• Sidewalk chalk
• K-State Today
• University calendar
What is K-State Today
• A daily self-service e-newsletter for campus news
and events in which the content is driven by the
readers.
• K-State Today was created with a two-fold
purpose:
– to reduce multiple listserv emails and
– provide an updated version of the K-Statement
newsletter allowing for individual submissions.
• Users cannot unsubscribe email addresses that
are provided by K-State.
Clarifying K-State Today sections
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Events
Financial services
From SGA
From the Office of General
Council
From the administration
From the president
From the provost
Gifts
Human
resources/benefits/training
opportunities
Kudos
Legislative update
Maintenance
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NBAF update
New hires/exits
News
Newsletters
Policy and procedure updates
Publications and presentations
Research
Safety
Senate notes
Student life
Surveys
Technology
Volunteer opportunities
Helpful tips and tricks
• The deadline for submission is noon the day before the article is to
run.
• Multiple posts are seldom permitted.
• Copy and pasting from other sources can be helpful.
• We follow Associated Press style and the University Style Guide for
consistency.
• Include the name of event, time, date and place in first paragraph.
• Paste articles as plain text if copy and pasting from Word.
– Don’t use “smart quotes” instead "plain text quotes" in headline or
summary.
• Nix the acronyms throughout the article.
• The name that you put in the box marked “Your name” on the
submit page will show up as the author of the article, misspellings
and all.
Questions?