Jennifer Osbon SUMMARY
Terry College of Business
University of Georgia
117 Brooks Hall
Athens, GA 30602
Phone: (404) 483-2432
[email protected]
As a full-time professor at UGA, I lead the Digital Marketing Area of Emphasis in the
Terry College of Business. I am Faculty Sponsor for the UGA collegiate chapter of
American Marketing Association and teach Social Media Marketing Strategy and Digital
Marketing Analytics to both undergraduates and MBA students. The courses are based on
curriculum I developed, mixing strong digital marketing principles with sociology,
economics and analytics. I sit on the Atlanta Interactive Marketing Association (AIMA)
Board and chair the Membership Committee and the Social Media Club of Atlanta Board.
I also work with the Marketing Executive Board for UGA ensuring that the curriculum
taught in the classroom provides students with and “employable skill set” upon
graduation.
Previously, I founded MegaPlayer, a digital marketing consulting and education company.
MegaPlayer was a trusted partner of global brands such as Coca-Cola, Sunglass Hut, KSwiss, Verizon, Standard Register, Pearle Vision and others. Services include Strategic
Planning, Content Development, Social Publishing and Insights and Analytics.
Specialties:
Social Media Marketing Strategy, Interactive Marketing, Digital Strategy, Public Speaking,
Teaching, Consulting
SOCIAL
PROFILES
Linked In: http://www.linkedin.com/in/jenosbon
Facebook: https://www.facebook.com/jenniferosbon
Twitter: @jenosbon
Pinterest: http://pinterest.com/jenosbon
Instagram: http://instagram.com/jenosbon
Website: http://megaplayer.com/
TEACHING
University of Georgia, Athens, GA
2013 – Present
August 2014 – Present
Full-Time Lecturer – Undergraduate & MBA
•
Continue to teach MARK4450: Social Media Marketing Strategy, MARK4650:
Digital Marketing Analytics
•
Special Topics MBA course turned into official course offering
•
Wrote a 150-page workbook for use with Mark4650: Digital Marketing Analytics
•
Developed curriculum for use in Terry’s Executive Education Program
•
Appointed to create and teach a Global Digital Marketing course in Europe 2015
January 2013 – August 2014
Part-Time Instructor – Undergraduate & MBA
•
Developed and taught courses in Social Media Marketing Strategy and Digital
Marketing Analytics for both Undergraduate and Graduate level students
•
Instrumental in creating the Digital Marketing Area of Emphasis degree program
•
Leveraged corporate relationships to staff the 2013 UGA Digital Marketing
Education Series
•
Created the Annual Digital Marketing Competition concept
Page 1 of 3
January 2013 – August 2014
Part-Time Instructor – Undergraduate & MBA (Cont’d)
•
•
•
•
•
EMPLOYMENT
Currently chair the Integrated Marketing Committee for the UGA Marketing
Executive Advisory Board
Current Faculty Advisor/Sponsor for the UGA Student Chapter of AMA
Served as the Faculty Advisor for the MBA Marketing Innovation project for CNN
Created high visibility within the interactive community in Atlanta for the Digital
Marketing offering at Terry College
Actively working with the Terry College Development Office to raise funds for a
state-of-the-art Social Media / Digital Marketing Command Center
MegaPlayer, Atlanta, GA
2007 - Present
Founder & CEO
Founder and CEO of a digital marketing agency that helps global brands define and
deliver cohesive social media strategies. Accountable for a staff of 25 managed through 4
direct reports. Provides fiscal, strategic and operational leadership while undergoing
extreme growth (30% revenue growth per quarter over the last nine quarters).
Current Clients:
• Coca-Cola
• Luxottica Retail: Sunglass Hut, Pearle Vision, ILORI & Optical Shoppe of Aspen
• K-Swiss
• Standard Register Healthcare
• Fine Print Publishing: The DUDE Book, Coke-or-Pepsi
• The Scream Free Institute
• Miller Zell
Specializing in online communities, social life streaming and creating platforms to help
national retailers connect locally. MegaPlayer creates campaigns that are engaging,
potentially viral, tightly integrating the brand into the actual experience – Going beyond
simply having a presence on key social sites, doing something creative that connects
consumers with the brand.
Jennifer Osbon, Inc, Atlanta, GA
(Independent Consultant)
2002 - 2007
Engaged to build an interactive group within a traditional ad agency including business
planning, strategic alignment, process design, opening new offices in Boston and Los
Angeles, hiring and on boarding of personnel.
Clients:
•
McRae, Studiocom
Sapient, Atlanta, GA
2000 - 2002
Program Director/Team Leader
Led Worldwide and North American online marketing strategy engagements for global
brands.
Clients:
•
Nokia, SunTrust, American Cancer Society
Page 2 of 3
USWeb/CKS [marchFIRST], Atlanta, GA
1999 - 2000
Senior Program Manager/Team Leader
Team Leader responsible for client relationship and all aspects of design and delivery
Clients:
•
EMPLOYMENT
(Cont’d)
UPS, Atlanta, GA
1997 - 1999
Interactive Marketing Manager
Responsible for content and development of interactive applications on the first
generation of UPS.com
•
EDUCATION
Sunbeam: Grillmaster, HPC: The Apartment Guide, E-Invest, Municiple Trade
Part of a 4-person leadership team that developed the first online presence for
UPS. Strategic design included defining and building the initial functionality and
implementing the global content strategy. Early skills developed include project
management, content development, interactive application development, user
interface design, navigation architecture, and international web development.
University of Georgia, Athens, GA
MBA in Marketing
June 1997
Focus in Marketing, Strategy & Entrepreneurship
Florida State University, Tallahassee, FL
BS in Marketing
August 1990
LICENSES /
CERTIFICATIONS
GWBC – Member of the Greater Women’s Business Council since 2009, a national
organization for certified women-owned businesses.
PMP – Certified as a Project Management Professional since 2007
ACTIVITIES /
AWARDS
Publications – Featured Blogger on Social Media Today since October 2010
Created 150-page workbook for Digital Marketing Analytics course
Social Media Club Atlanta – Board Member
Atlanta Interactive Marketing Association – Board Member
American Marketing Association – Member
UGA Marketing Executive Advisory Board - Board Member since 2012
UGA AMA Faculty Advisor – 2013
Page 3 of 3