Li Wenbo(Robert )
5 February 2015
CLL, The University of Warwick

CONTENT
 Why choose creative Industry?
 The creative industries in UK
 The Enlightenment > applying British experience to the development of the creative industry to China

Why Choose Creative Industry?
 China has rapidly developed for more than 30 years.
 The major issues:
 Advances the readjustment of economic structure
 Speed up economic development transformation

Why Choose Creative Industry?
 The creative industry has gradually become a hot topic
 The major advantages :
 The High development speed (5%,daily 22 billion UA dollars in world)
 High value-added
 Strong integration (Economy, culture and technology)
 Low consumption & Low pollution

Why Choose UK?
 The UK is
 The home of the industrial revolution
 The birthplace of the creative industry

Why Choose UK?
 Up to now, the creative industry has become the second largest industry in UK
The British industry economy manufacturing type creative services type

Why Choose UK?
 The UK ’ s creative industries are recognised as world leaders around the globe
The UK world factory world creative center

The creative industry in UK
The definition of the creative industries
 i ndividual creativity, skill and talent
 potential for wealth and job creation
 generation and exploitation of intellectual property

The creative industry in UK
The main field of the creative industries
 comprising thirteen industries
 publishing
 music
 art
 film
 advertising
 software
 design
 interactive leisure games software......

The creative industry in UK
The UK creative industry development background
In 1998 Developed at a low speed
Consumed lots of energies
Produced serious pollutions
A new economic growth point
Creative industries came into being!

The creative industry in UK
The creative industry development mode in UK
 The strong support from the government
 Released the creative industries agenda
 E stablished a national “creative industries committee”
 Local governments set up local agencies
 Purchases services from intermediary organizations
 Improve the international exchange

2
The creative industry in UK
 The systematic sorting of industry sectors
Creative industry
Technical enterprise Product manufacturer
Intermediary organizations

The creative industry in UK
 Pay attention to the cultivation of creative talents
 Long-term, systematic training plan of creative talents
 The first-class specialized education institutions
 Set up research results transformation, skills, and entrepreneurs training team

The creative industry in UK
 Attach great importance to the protection of intellectual property rights
 Made the perfect intellectual property legal protection system
 The law enforcement is fair and impartial
 The State Intellectual Property Office formed an Antiintellectual property crime groups

The development and contribution of creative industry in UK
 The late 20th century, the UK transformated from
"industrial economy" to " service economy "
 The creative industry has gradually become the
" new favorite " of Britain's economic development
 After Blair and his cabinet took office in 1997, they quickly launched the "new Britain" plan
 Set up Department of Culture, Media and Sport , and Creative Industries Task Force was established under the DCMS

The development and contribution of creative industry in UK
GVA (£m)
Creative Industries Group 2008 2009 2010 2011 2012 2013
Advertising and marketing 8,347 6,967 6,840 8,128 9,339 10,248
Architecture 3,565 3,205 2,638 3,235 3,497 3,592
Crafts 195 218 268 264 248 172
Design: product, graphic and fashion design
Film, TV, video, radio and photography
1,856 1,886 2,049 2,504 2,500 3,094
8,222 6,296 7,973 9,987 9,821 9,308

The development and contribution of creative industry in UK
2009 2010 2011 2012 2013 Creative
Industries Group
2008
IT, software and computer services 26,018 26,403 26,991 27,672 30,552 35,073
Publishing
Music, performing and visual arts
9,255
3,740
Total
UK Total
8,968 9,580 9,286 9,624 9,938
61,145
3,779
57,618
3,434
59,753
4,184
65,180
1,368,717 1,345,046 1,400,684
1,441,598
4,581 5,453
70,012
1,475,948
25.8%
76,909
11.4%
1,525,304
Percentage share of UK Total
4.47% 4.28% 4.27% 4.52% 4.74% 5.04%

The development and contribution of creative industry in UK
Changes in GVA indexed to 2009=100

The development and contribution of creative industry in UK
Creative industry GVA growth rate compares with UK GVA growth rate

The development and contribution of creative industry in UK
 GVA of the ‘IT, software and computer services’ group steadily increased between 2008 and 2011, before rising quickly between 2011 and 2013.
 It was £35.1bn in 2013, accounting for 45.6
per cent of GVA in the Creative
Industries.

in GVA between
2012 & 2013
Creative Industries
Total professional and support
Real estate activities
5.9%
5.0%
Distribution, transport, hotels and restaurants 4.5%
Construction
Other services
Information and communication
Finance and insurance activities
Government, health and education
Production
Agriculture, forestry and fishing
UK Economy Total
4.1%
3.5%
2.9%
2.4%
1.3%
0.9%
-0.6%
3.3%
2.7%
18.1%
7.5%
13.1%
11.3%
1.2%
9.4%
11.4% in GVA between
2008 & 2013
25.8%
15.1%
28.8%
10.4%

The enlightenment from UK creative industries
 Strengthen forward-looking planning and guidance
 Make forward-looking industry planning according to the different group of industry
 Develop the policy guidance for future
 Optimize the internal and external environment
 Focus on "IT, software and computer services" group development

2
The enlightenment of UK creative industries
 Increase the intensity of creative industry talents training
 Incorporate the creative industry talents into the talent training plan
 Train and introduce the planning personnel, cultural brokers and intermediaries talents
 Hold more creative exhibition, exposition, and forum, open free more museums and art galleries

The enlightenment of UK creative industries
 Provide policy supports for funding, taxation, investment and financing
 Found a development fund for creative industries
 Apply certain incentives in investment, financial, taxation, import & export and talent training policies
 Give tax exemption and deduction, soft loan , and guaranty for important creative enterprises and projects
 Guide social capitals to join in creative industries

4
The enlightenment of UK creative industries
 Strengthen the protection of intellectual property right
 Enhance the recognition to the importance of intellectual property right protection
 Improve the legislation of intellectual property law
 Focus on the enforcement of protection law
 Create a standard, healthy, and orderly external environment for the creative industries

The enlightenment of UK creative industries
 Promote the integration of industry chain
 The integration of culture and economy, the combination of advanced manufacturing and modern service industry
 Build a complete creative industry chain(creative\manufacture\technology\market)
 Build and improve a public service platform for the creative small and medium-sized enterprises

The enlightenment of UK creative industries
 Build own brands and emphasize on localization
 Re-develop and re-create creative products according to main international market requirements
 Social and economic value for creative industries export
 Promote Chinese culture, let the world know China, and improve China's international competitiveness

Conclusion
 China has relatively poor natural resources , a large population, and absolutely rich cultural resources
 To develop creative industries is a wise move to play up strengths and avoid weaknesses
 Grow fast, help other industries' upgrading and accelerate the optimization of industrial structure
 China's economic development transformation will find a better way by the development of creative industry

THANK YOU !