College of Business 2010-2011 Institutional Effectiveness Achievements Report
Unit head: E. James Burton
Reports to: MTSU
Mission: The Jennings A. Jones College of Business seeks to provide the intellectual foundation for our students' lifelong learning and success. The Jones
College uses traditional and technology-based pedagogies to create a positive teaching/learning environment for students drawn largely from the extended
regional population.
The Jones College emphasizes student learning outcomes through quality teaching, research, advising, experiential opportunities, and student professional
organizations. The faculty of the Jones College also contributes to business, professional, and civic affairs through public service.
Simply stated, our job is to increase the scope and dissemination of the body of knowledge in our relevant disciplines.
We will provide the educational foundation for successful careers through excellent teaching, advising, and mentoring. We will provide relevant research,
training, consulting, and service to our business and community constituents. The outcomes from this will be career ready, undergraduate students, MBA
and MS graduates prepared for career challenges and advancements, significant applied research useful to business, excellent executive education
programs, and significant consulting to business.
Graduating Student Learning Outcomes
Graduating Student Learning
Outcome 1: Students will write
effective business documents.
Program: BBA 01
Business Core
Curriculum
(Communication)
Related MTSU
Learning
Outcomes:
Graduating Student Learning
Program: BBA 02
Outcome 2: Students will deliver
Business Core
professional business presentations. Curriculum
(Communication)
Related MTSU
Learning
Outcomes:
Graduating Student Learning
Outcome 3: Students will prepare
effective professional job search
documents.
Program: BBA 03
Business Core
Curriculum
(Communication)
Related MTSU
Learning
Outcomes:
Measurement 1: Seventy-five
percent of all business majors will
organize, compose, format, and
evaluate effective business
documents (letters, memoranda,
e-mail, and/or reports) at the
acceptable level or above according
to the adopted written
communication rubric.
Responsible
person(s):
Assessment
Committee
(BCEN 3510)
Measurement 1: Seventy-five
percent of all business majors will
deliver a five to ten minute
professional oral presentation using
appropriate technology at the
acceptable level or above according
to the adopted oral communication
rubric.
Responsible
person(s):
Assessment
Committee
(BCEN 3510)
Measurement 1: Seventy-five
percent of all business majors will
organize, compose, format, and
evaluate effective job search
documents (traditional/ electronic
resume, application letter,
follow-up correspondence, and/or
interview-related materials) at the
acceptable level or above according
to the adopted written
communication rubric.
Responsible
person(s):
Assessment
Committee
(BCEN 3510)
Results and Extent of Outcome's
Achievement: Learning objective
not assessed during this time
period.
Use of Results for Educational
Improvement: Ensure learning
objective is assessed during
2011-2012.
Results and Extent of Outcome's
Achievement: Learning objective
not assessed during this time
period.
Use of Results for Educational
Improvement: Ensure learning
objective is assessed during
2011-2012.
Results and Extent of Outcome's
Achievement: Learning objective
not assessed during this time
period.
Use of Results for Educational
Improvement: Ensure learning
objective is assessed during
2011-2012.
Completion Date:
6/30/2011
Completion Date:
6/30/2011
Completion Date:
6/30/2011
Graduating Student Learning
Outcome 4: Students will apply
economic principles to current
issues in a global environment.
Program: BBA 04
Business Core
Curriculum
(Business
Environment
Knowledge)
Related MTSU
Learning
Outcomes:
Graduating Student Learning
Outcome 5: Students will apply
relevant ethical concepts to making
business decisions.
Program: BBA 05
Business Core
Curriculum
(Business
Environment
Knowledge)
Responsible
Measurement 1: Seventy-five
percent of all business majors will person(s):
Assessment
achieve a score of 60 percent or
better on a ten-question instrument Committee
(ECON 2410,
designed to assess student
knowledge of fundamental
ECON 2420)
international economics
terminology, comprehension of
Completion Date:
6/30/2011
global economic concepts,
application of global economic
principles, and interpretation of
economic data.
Results and Extent of Outcome's
Achievement: Goal met. 75.7% of
students in ECON 2410 scored
proficient and 80.4% of students in
ECON 2420 scored proficient.
Use of Results for Educational
Improvement: Additional emphasis
will be placed on areas in which
students performed poorly.
Measurement 1: Students will
analyze a case involving ethical
concepts and decisions. Eighty
percent of students will score
proficient or better on the rubric
used to score the case analyses.
Results and Extent of Outcome's
Achievement: Fall 2010:
59% excellent, 40.7% acceptable,
.3% unacceptable
Use of Results for Educational
Improvement: Faculty will select a
different case for analysis and will
discuss ways to ensure consistency
of grading among the faculty (some
faculty in 2010-2011 were stricter
graders than others). In addition,
more emphasis will be placed by
faculty on use of the teaching plan
that was developed to cover ethics
on the class.
Results and Extent of Outcome's
Achievement: Goal not met. 50%
of students met expectations; 50%
of students did not meet
expectations.
Use of Results for Educational
Improvement: Teachers will share
material used in employment
discrimination and mergers. Also,
based on the results of the
international competencies exam,
we will share material that relates
to the Foreign Laws Exception.
Results and Extent of Outcome's
Achievement: Goal not met. 73.1%
scored acceptable or above; 26.9%
scored unacceptable.
Use of Results for Educational
Improvement: In the Spring of
2011, more time was spent
explaining where the p-value comes
from in a hypothesis test using the
normal distribution. Though that is
not the exact type of problem as the
assessment question on the normal
distribution, it is a closely related
concept. The Spring 2011
assessment showed a slight
improvement on this question over
the Fall of 2010. In the Fall of
2011, more time will be spent
explaining the difference between a
hypothesis test and a confidence
interval estimate.
Completion Date:
6/30/2011
Related MTSU
Learning
Outcomes:
Graduating Student Learning
Outcome 6: Students will identify
and apply basic concepts pertaining
to the legal and regulatory
environment of business.
Program: BBA 06
Business Core
Curriculum
(Business
Environment
Knowledge)
Related MTSU
Learning
Outcomes:
Graduating Student Learning
Outcome 7: Students will select
appropriate analysis techniques to
analyze problem data.
Program: BBA 07
Business Core
Curriculum
(Critical Analysis
and Decision
Making)
Related MTSU
Learning
Outcomes:
Responsible
person(s):
Assessment
Committee
(MGMT 3610)
Measurement 1: Seventy-five
percent of students will score 75
percent or higher on an objective
examination designed to assess
knowledge of jurisdiction;
constitutional authority to regulate
business; civil liability for the
actions of a business that injures
third parties; liability associated
with hiring practices and employee
relations; major laws and
regulations that protect consumers;
major federal antitrust laws; and
ethical decision making.
Responsible
person(s):
Assessment
Committee
(BLAW 3400)
Measurement 1: Seventy-five
percent of all business majors will
score acceptable or above on the
seven-question assessment
instrument designed to assess
student learning of techniques and
analysis of descriptive statistics,
statistical significance, hypothesis
testing, correlation, ANOVA, and
regression analysis. Departmental
performance scale (correct
responses): 7-6 = Excellent; 5-3 =
Acceptable; and 2-0 =
Unacceptable.
Responsible
person(s):
Assessment
Committee (QM
3620)
Completion Date:
6/30/2011
Completion Date:
6/30/2011
Graduating Student Learning
Outcome 8: Students will analyze,
interpret, and communicate
financial statement data.
Program: BBA 08
Business Core
Curriculum
(Critical Analysis
and Decision
Making)
Related MTSU
Learning
Outcomes:
Graduating Student Learning
Outcome 9: Students will propose
and evaluate alternative solutions
for decision making.
Program: BBA 09
Business Core
Curriculum
(Critical Analysis
and Decision
Making)
Related MTSU
Learning
Outcomes:
Measurement 1: Ninety-five
percent of all business majors will
score 40 percent or higher on a
50-question departmental
comprehensive exam covering
introduction to finance; financial
statements and analysis; taxes and
cash flow; time value applications;
interest rates and bond valuation;
stock valuation; capital budgeting;
risk and return; and cost of capital.
Responsible
person(s):
Assessment
Committee (FIN
3010)
Measurement 1: Seventy-five
percent of all business majors will
score proficient or higher on a
project including data analysis,
development of alternative
solutions, evaluation of alternative
solutions, selection of
recommendation(s) and both oral
and written presentaions based
upon the approved departmental
rubric.
Responsible
person(s):
Assessment
Committee
(BUAD 4980)
Results and Extent of Outcome's
Achievement: Goal met. 96.4% of
students scored proficient.
Use of Results for Educational
Improvement: Continue to monitor
results to ensure positive outcomes
continue
Results and Extent of Outcome's
Achievement: Fall 2010:
81% proficient, 11% marginal, 8%
unacceptable (goal met)
Use of Results for Educational
Improvement: Overall, in the
College of Business, students
exceeded the benchmark. However,
results for the majors indicate that
students in some majors did not
meet the benchmark. To try to
improve consistency of results
among majors, the following steps
will be considered in 2011-2012.
Completion Date:
6/30/2011
Completion Date:
6/30/2011
Faculty will develop specific
strategies for ways to improve
critical analysis and decision making
skills and will implement some of
these strategies. Some of the
strategies to be considered include:
1. Develop a common exam for
BUAD 4980 (strategic management)
to ensure consistency in course
content.
2. Develop a common course
assignment to ensure common
development of analysis and
decision making skills.
3. Revise the content in the class to
help students develop more skills in
critical analysis and decision
making.
4. Provide course content and
assignments in some required
classes in MGMT and MKT to help
students build these skills.
Faculty will determine specific
strategies in Fall 2011 for the
learning outcomes and will
implement these in Spring 2012.
Assessment will begin in Spring
2012 for some of the student
learning outcomes and changes will
be made in curriculum so that
additional assessments can be made
in future years.