Now Available
TZD: Getting the Message to Younger Drivers
A Toolkit for Local Agencies
Distracted Younger Drivers:
Fatal and Severe Injury Crashes
Severe Crashes Summary
(2009-2013)
On Minnesota’s roadways, there were 3,088 severe crashes
(fatal and serious injury) involving younger drivers ages 15-29
over a five year period from 2009-2013, averaging 618 severe
crashes per year. Distracted driving was a contributing factor
in 530 (17%) of these crashes, averaging 106 severe crashes
per year.
6,764
Number of Crashes
Distracted severe crashes involving younger
drivers have remained stable from 2009
to 2013.
Total
618
Per Year
All
Drivers
Percent of Crashes
63% of distracted
younger drivers involved
in severe crashes are
male.
Total
106
All
Distracted
Drivers
Distracted
Younger
Drivers
71
68
60
48
34
2010
2011
2012
30
Year
21-29
15
xx = Number of Crashes
27
23
23
19
13
12
12
12
15
16
17
18
19
62
Understanding Younger Driver Safety Challenges
1.The Importance of Driver Behavior to Improve Road Safety
2.Understanding Younger Drivers’ Attitudes and Motivations for High-Risk Driving
3.Minnesota Younger Drivers Crash Fact Sheets
13
17
13
13
10
2 3
20
21
12%
52% of severe crashes
involving distracted younger
drivers were run off road
crashes and rear end/
sideswipe passing crashes.
22
16
14
9
Crash Type
52%
2013
18
12 12
2%
29
25
25
4%
3%
29
22
23
24
25
Age
Toolkit outline:
60
43
43
30
5%
0%
247
34
6%
1%
530
Per Year
Source: Minnesota severe crash (K+A) data from
2009-2013, MN DPS
100
90
80
70 56
60
40
40 47
30
20
10
0
2009
15-20
63%
Total
Younger
Drivers
7%
Crashes by Age and Gender
1,236
Per Year
Per Year
The crash data provided in this fact sheet is for younger drivers
ages 15-29, unless otherwise noted. If there was a significant
difference in data for the two age groups of 15-20 and 21-29,
the data is shown separately.
Crashes by Year
3,088
Total
1,353
17%
90
27%
143
26 27 28 29
Male
Female
xx = Number of Crashes
Rear End & Sideswipe Passing
25%
131
Ages
15-29
Head On & Sideswipe Opposing
Left Turn
Run Off Road
Right Angle
16%
86
Right Turn / Other / Unknown
xx Number of Crashes
3%
18
Example Fact Sheet
Unbelted Occupants
Resources to Promote Younger Driver Behavior Change
1.Example Community-Based Safety Strategies to Strengthen Younger Driver Safety
2.Public Service Announcement (PSA) Videos
1
2
3
3.Toward Zero Deaths (TZD) Partnerships
4
4.Younger Drivers PowerPoint Presentation Template
5
6
7
Download the Toolkit and PowerPoint template.
For more information visit www.lrrb.org (Search: Younger Drivers)
or http://tinyurl.com/o93vch9
8
9
10
ZeroFatalitiesTwist
Childinbackseatdiesbecauseunbeltedparentwasthrownintohim.
https://www.youtube.com/watch?v=tXW57B_2sRQ&list=UUrR3CPsVkfxJ5QNbA
I4ZwAw
DOE:RearPassengerSeatbelt(1:11)
https://www.youtube.com/watch?v=e6Qhmdk4VNs
Crashwhereunbeltedrearpassengerkillsthreepeoplebycollidingwiththem
duringthecrash.
MnDPS:Heights(0:30)
http://www.youtube.com/watch?v=HSZ‐pQeRtK8&feature=youtu.be
Informational:Collisionat25MPHwithoutseatbeltislikefallingfroma2‐story
building,showsallthewayupto60mph=12‐storybuilding.Showscameraview
fromthatheightlookingstraightdowntoportraythepotentialdamagea
vehicularcrashwhilebeingunbeltedcancause.
NHTSA:BuckleUpAmerica(0:32)
http://www.trafficsafetymarketing.gov/BUA
Randompeopleonstreetslamtheirforeheadintoguy’swindshield.“Sinceyou’ll
nevergettoseeyourownfacehitthewindshield”thenguygetsrear‐endedand
hisheadgoesintothewindshield.
EmbraceLife(1:28)
http://www.youtube.com/watch?v=h‐8PBx7isoM
Videoconveyingthatlifeistooprecioustorisknotwearingseatbelt,especiallyto
family.Gearsmoretowardssignificanceofpersonalchoicetobuckleupandits
impactonfamilymembers.
WearitforThem(1:00)
https://www.youtube.com/watch?v=HPuID6mnOJU
Unbeltedmaleteenkillsbuckledlittlesisterbyflyingintoherduringacrash.
NHTSA:2014FriendlyCop(0:30)
http://www.trafficsafetymarketing.gov/CIOT2014(officialwebsite)
http://www.youtube.com/watch?v=hzzQa9v79r8(Youtube)
FriendlyCopgiveswarningforforgettingturnsignal,ticketfornotwearing
seatbelt.
HeavenCanWait‐ BestSeatbeltCommercialEver(0:44)
https://www.youtube.com/watch?v=tywC‐gRXbq0
Spiritsleavebodyofthosewhohavediedinacaraccident.Theonepersonwho
waswearingaseatbelthashisspiritreturn;hewakesup.
THINK!AlwaysWearaSeatbelt(0:40)
http://www.youtube.com/watch?v=Xx6v9CNcQ04
Threeguysareterriblyinjuredinacrash,notwearingseatbelts.Timerewinds,
theyputontheirseatbeltswhentheygetinthecarandsustainonlyminor
injuries(soreneck,etc.).“Ifyoucouldhaveanotherchance,whatwouldyoudo
differently?”
THINK!Seatbelts– ThreeStrikes(0:40)
http://www.youtube.com/watch?v=rq9OLd‐XtHE
Voiceoverdescribesexactlyhowamanisinjuredanddiesfromnotwearinga
seatbeltduringacrash.Usesvisualaidsofinsidetheman’sbody.FromUK’s
THINK!Campaign.
Younger Driver Toolkit for Local Agencies
Minnesota Local Road Research Board
Public Service Announcements
29
DISTRACTED YOUNGER DRIVERS
This Younger Drivers Toolkit for Local Agencies is intended to provide Minnesota
local city and county transportation and traffic safety engineering staff with the
information needed to help get the message to younger drivers through focused
presentations to engage local communities to improve safety for Minnesota’s
highest risk driving population - younger drivers ages 15-29. The Toolkit is
structured to first provide a foundation to understand the “why” behind younger
driver severe crashes. Second, the toolkit features ideas and resources to help
educate and promote community engagement to reduce younger driver-related
traffic deaths and injuries.