CRISIS MANAGEMENT:
WHAT TO DO WHEN
CRISIS HITS
Crisis management is a critical organisational function. Failure can result in
serious harm to stakeholders, losses for an organisation, or end its very
existence. Volumes have been written about crisis management by both
practitioners and researchers from many different disciplines making it a
challenge to synthesize what we know about crisis management and public
relations place in that knowledge base.
At the end of the workshop, participants will be able to:
 Differentiate crises from problems
 Understand the importance of crisis management and effective crisis
communications
 Develop a crisis management team
Managing Directors, CEOs, Managers and Supervisors in Public Relations
Administration, Finance, Human Resources, Sales and Marketing, and
Management Offices.
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Crises vs. Problems
Understand the Importance of Crisis Management and Effective Crisis
Communication
Develop a crisis Management plan
Crisis Management Team
Crisis Management and Communications