Project
Title: (title & pictures related to the project)
Finding out different alternatives to move the paper catalogue fashion experience to digital
technologies.
Introduction: (Explain the framework of the project and the problem to be solved)
Nowadays Venca has moved part of its sales channel from paper catalogues to e-commerce.
But we continue moving forward to collect the catalogue paper experience on the digital
environments. We already have a classic web site and a mobile site as well. We consider we
still have some lacks from paper catalogue experience to be on the digital channel: tablets,
mobiles, wearables, and the internet of things.
The challenge is to disruptively define how this fashion paper catalogue experience could be
moved to the digital world.
Apart from the well-known classic web sites, or even mobile apps, which further opportunities
open up for translating this experience to the digital world? Should we use tablets, mobiles,
wearables, augmented reality or a mixture of all?
Which will be the blockbusters for the next fashion digital experience?
What devices and applications want to be used by our customers in the near future?
And even more, from the perspective of design and human-technology interaction can you
make a technical proposal for this challenge?
Project Brief: (Describe the project specifying the main objective and its outcomes, design specifications, etc…)
From the abstract concept of moving from a paper catalogue experience to the digital world,
the project team should propose a concept or concepts to be developed.
The project should include the study of functionality, design and if possible a basis of
conceptual testing that demonstrates its value.
Project outcomes include a document which describes the concept proposed in terms of the
following:
- Design, including the functional definition.
- Technical description.
- A prototype or mock-up of what the proposal will look like.
Depending on the scope, complexity, and timing of the project, the outcome of the project could
involve an early version of the device, applications, or a definition of the conceptual stage.
Company
Name: VENCA http://www.venca.es/
Address: Cami de les Oliveres, 1
08800 Vilanova I la Geltrú
Contact person: (name, e-mail, phone number)
Jordi Badia Munill, jbadia@venca.es , +34 673522853
Project team:
Number of students:
Students speciality:
 Business Management
 Mechanical engineering
 Electrical engineering
 Electronics engineering
 Chemical engineering
x Computer engineering.
 Telecommunications engineering.
x Design
x Human computer interaction ………….