Asia Business Team
Expert business advice across the Asia-Pacific Region
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www.crowehorwath.co.nz
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Introduction to the Asia Business Team
Asia offers significant inbound and outbound investment
opportunities. It is estimated that by 2030 the Asian
consumer will be responsible for 43 per cent of worldwide
consumption.
However, these opportunities require careful planning
and much skill is needed when conducting business
transactions and investments between Asia and New
Zealand. Differences in accounting, tax, legal and other
regulatory frameworks as well as language and cultural
issues challenge many businesses.
Our experience and expertise ensures these can be
navigated as seamlessly as possible.
Crowe Horwath’s network of offices in the AsiaPacific region means that we are ideally placed to help
you realise your business potential. Our team has
considerable experience helping businesses make
successful, sustainable investments and offers an in-depth
understanding of Asian cultures and languages.
‘Our team helps Asian businesses to make successful,
sustainable investments, combining our deep understanding
of the Asian cultures and language capabilities
with our wide network.’
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Why Asia Business Team?
Business success in Asia requires knowledge of the local
markets, along with deep cultural understanding and strong
local language abilities. As part of the Crowe Horwath
International network, we can provide local advice in more
than 150 cities in 105 countries including China, Hong Kong,
Japan, Korea and across the ASEAN region.
Our Asia Business Team focuses on an extensive range
of business matters, whether it is New Zealand businesses
expanding into the Asian market or Asian businesses wishing
to invest into New Zealand. With specific insight into Asian
markets, along with the cultural and language capabilities,
Crowe Horwath offers expert advice that your organisation
requires to be successful at home and abroad.
How can we help you?
Whether it be identifying business opportunities, implementing
investment strategies, or providing effective business
improvement policies to expand business growth, our
specialist teams can provide support at each stage of the
business cycle.
As one of the largest accounting and business advisory firms
in the region, we can also provide complete technical and
commercial business solutions, including:
Business structure and set up
International tax structuring
Investment opportunities
Financial reporting
Transfer pricing
Customs duty optimisation
Corporate finance solutions
Government grants
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We work closely with representatives of Government at all
levels, both locally and across the Asian region. Additionally,
we have strong working relationships with leading legal firms
and major financial institutions in Asia.
Cross border investment
Our mergers and acquisitions team will work with you to find
the right investment opportunity and provide strategic advice,
as well as integrated solutions for acquisitions, divestments
and capital raising requirements. We will support you right
from the start of a transaction with services including:
Identifying suitable targets which fit culturally and
strategically
Performing valuations
Talking to the vendor/purchaser
Managing negotiations
Raising finance
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The New Zealand market offers many growth opportunities
for Asian companies looking to invest. Our team helps Asian
businesses to make successful, sustainable investments,
combining our deep understanding of the Asian cultures and
language capabilities. Our team’s experience of working
across Asia and New Zealand means we are ideally placed to
help you realise quantifiable benefits and sustainable solutions
for your business.
Our Asian business specialists help New Zealand companies
entering Asia for the first time by providing advice on the
business and regulatory environment.
Furthermore, our business optimisation services can help
provide improvements by re-engineering any existing
processes and performing comprehensive reviews on:
Transactional foreign exchange banking
Government grants
Transfer pricing
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Our coverage
As part of the Crowe Horwath International network, we can provide local advice
throughout the Asia- Pacific region. Your relationship principal in Auckland will facilitate the
international team that is appropriate for each of your projects, supported by global and
regional specialists if required.
China
Hong Kong
China has become the second largest economy in the world
and New Zealand’s largest trading partner. Both countries are
highly complementary in natural resources, industrial structure
and have actively engaged in sustained economic and cultural
exchanges.
Hong Kong is seen by many as the gateway to China with its
low corporate and individual tax rates and transparent and
stable regulatory environment. Hong Kong is often used as a
conduit to invest into many Asian countries.
Crowe Horwath covers more than 30 cities around China
and is one of only eight accounting and business advisory
firms supported by the China Ministry of Finance. By working
closely with our member firm in China, we are able to provide
our clients a competitive advantage by accessing insightful
business opportunities and deep local market knowledge.
Our China practice has strong experience and knowledge in
supporting Chinese companies and State Owned Enterprises
in achieving their investment strategies. We can support key
decision making processes and business execution as it
applies to Chinese business customs.
Crowe Horwath is a member of the New Zealand China Trade
Association (NZCTA).
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The Crowe Horwath team in New Zealand have considerable
experience in investing to and from Hong Kong.
Japan
Japan is one of New Zealand’s major economic partners and a
vital export market, making the country an essential partner in
the future growth of New Zealand’s economy.
Our Japan practice has extensive experience and knowledge
in supporting Japanese companies doing business in New
Zealand, from scoping business opportunities to implementing
their investment strategies and providing effective cost
reduction policies to improve growth.
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We have eight offices across Japan as well as a Japanese
network spread across major locations, such as Indonesia,
Singapore, Taiwan, United States, Australia and New
Zealand. This provides Crowe Horwath the ability to
combine the expertise of member firms from these
countries in helping Japanese companies enter and
perform in their chosen markets confidently.
Korea
With the increasing economic ties between New Zealand
and Korea, there has been an expansion of business
opportunities. The Korea practice at Crowe Horwath is
able to provide in-depth assistance to Korean companies
investing in New Zealand as well as support New Zealand
companies investing in Korea. Crowe Horwath’s Korea
practice team can help your business overcome financial
difficulties and position your company to maximise value
creation.
Singapore
Singapore has introduced many concessions and tax
breaks which, along with the overall ease of doing business
in Singapore, has encouraged many firms to choose
Singapore as a place to do business.
With Crowe Horwath Singapore being ranked as one of
the top firms internationally, and having other Singaporean
practices in Japan and China, we are well placed to provide
an advantage to your business.
Indonesia
Indonesia’s rich natural resources and large population
offer unique opportunities to New Zealand companies to
grow and expand their businesses.
Malaysia
ASEAN region
Malaysia is one of New Zealand’s fastest growing trading
partners.
Rapid growth in the ASEAN region (which includes
Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar,
Philippines, Singapore, Thailand and Vietnam), continues
to offer many opportunities for New Zealand and ASEAN
enterprises.
Crowe Horwath is the 5th largest accounting firm in
Malaysia. Our Malaysia head office is based in Kuala
Lumpur and with 12 offices in Malaysia, our team has indepth knowledge about the local business landscape that
you can leverage to grow your business.
Crowe Horwath is strong throughout the ASEAN region
and can assist businesses in navigating unfamiliar tax,
regulatory regimes and business customs. We can quickly
establish multi-disciplinary teams to provide seamless
support with one point of contact.
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About Our Asia Business Team
Representatives of our Asia Business Team are based in Auckland and work throughout
New Zealand, Australia and the Asian region. They bring their combined understanding of
Asian business cultures to every client seeking advice.
Andrew Sayers is the President of the Hong Kong
New Zealand Business Association (HKNZBA) and has
expertise in all areas of taxation, with a particular focus on
international business structuring. Andrew heads up Crowe
Horwath New Zealand’s Asia Business team and is the
Managing Principal of the Northern Region. He provides
specialist strategic advice relating to inbound and outbound
investment.
Andrew Sayers
Asia Business Team Lead
DDI +64 9 968 8541
andrew.sayers@crowehorwath.co.nz
Kenneth Leong has over 15 years experience as a trusted
advisor with a track record of facilitating business across
cultures, from deal origination to execution. He advises
senior business people across many industries. Mr Leong
is a Director of a number of private businesses, including
Euroasia, Edenz Colleges and Lifeway College.
Yan Zhang has over 20 years experience in international
trade and investment. She has worked in a number of
industries including heavy machinery products,
hi-tech products, ship fabrication, and complete plant and
technology transfer through international bidding projects.
She has also worked on consumer products, including
apparel and food and beverage.
Kenneth Leong
Yan Zhang
Principal – Asia Business
DDI +64 9 968 5618
kenneth.leong@crowehorwath.co.nz
Principal – Asia Business
DDI +64 9 968 8559
yan.zhang@crowehorwath.co.nz
www.crowehorwath.co.nz/asia
Australia
China
Malaysia
Steven Sun
Tel +61 2 9619 1978
steven.sun@crowehorwath.com.au
Kaylee Yang
Tel +86 10 88219191
kaylee.yang@chcncpa.com
Wai Ling Mok
wailing.mok@crowehorwath.com.my
Sam Neale
Tel +61 2 9619 1963
sam.neale@crowehorwath.com.au
Japan
Singapore
Sivakumar Saravan
Tel +65 62210338
sivakumar@crowehorwth.com.sg
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Kwiha An
Tel +81 3-3517-3421
kwiha.an@crowehorwath-yusei.jp
Indonesia
Jenly Hendrawan
Tel +62 21 2553 5690
Mobile +62 21 811 163 652
jenly.hendrawan@crowehorwath.co.id
YewHoe Poon
yewhoe.poon@crowehorwath.com.my
Tel +60 032788 9999
Korea
Heung-Ju Hwang
hj.hwang@crowehorwath.co.kr
Geesoo Sim
gs.sim@crowehorwath.co.kr
Tel +82.2.316.6600
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Contact Us
Crowe Horwath
Level 29
188 Quay Street
Auckland Central
Auckland 1010, New Zealand
Tel + 0800 494 569
auckland@crowehorwath.co.nz
Tel 0800 494 569
www.crowehorwath.co.nz
@CroweHorwath_NZ
Crowe Horwath New Zealand
The relationship you can count on
This document provides general information only, current at the time of production. Any advice in it has been prepared without taking into account your
personal circumstances. You should seek professional advice before acting on any material.
Crowe Horwath (NZ) Limited is a member of Crowe Horwath International, a Swiss verein. Each member firm of Crowe Horwath is a separate and
independent legal entity. Crowe Horwath (NZ) Limited and its affiliates are not responsible or liable for any acts or omissions of Crowe Horwath or any
other member of Crowe Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Crowe Horwath or any other
Crowe Horwath member. Date: November 2013
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