Chabot College
Fall 2008
Course Outline for Mass Communication 73
CABLE TELEVISION STATION OPERATION
Catalog Description:
73- Cable Television Station Operation
(May be repeated 3 times)
2.0 units
Practical experience in cable television station operation including: programming the television line
up, content development, community outreach, underwriting and sales, soliciting clients, and proper
equipment maintenance. Experience in the broadcast operation of Chabot TV on Comcast cable 27.
Strongly recommended: Mass Communications 33A. 1 hour lecture, 4 hours laboratory.
[Typical contact hours: lecture 17.5; laboratory 70]
Prerequisite Skills:
None
Expected Outcomes for Students:
Upon completion of the course the student should be able to:
1.
2.
3.
4.
5.
Operate all control room equipment & master control equipment;
Propose new content for the cable station;
Produce public service announcements & underwriting spots;
Program a television station;
Manage and participate in station meetings;
Course Content:
1.
2.
3.
4.
5.
6.
Television programming philosophies
Laws and regulations governing cable television broadcast
Marketing of television stations
Role of the sales department
Copy-writing and production techniques
Studio crew positions and duties
Methods of Presentation:
Lectures
1.
2.
3.
4.
5.
Demonstrations.
Discussions.
Video examples of productions and techniques.
In studio & remote lab productions.
Guidance in station departmental operation.
Chabot College
Course Outline for Mass Communications 73, Page 2
Fall 2008
Assignments and Methods of Evaluating Student Progress:
1. Typical Assignments
a. Program a week of Chabot College TV
b. Calibrate and maintain cameras & equipment.
c. Prepare, shoot, and edit a public service announcement.
d. Sell underwriting for station.
e. Attend and participate in station meetings.
2. Methods of Evaluating Student Progress
a. Objective and subjective examinations
b. Participation in productions
c. Completion of the appropriate laboratory objectives with each task signed off
d. Final exam
Textbook(s) (Typical):
Media Programming: Strategies and Practices, 7th Edition, by Susan Tyler Eastman & Douglas
A. Ferguson, Wadsworth, 2006, ISBN-10: 0534636896
Creative Strategy in Advertising, 9th Edition, by Bonnie Drewniany & Jerome Jewler, Wadsworth,
2008, ISBN-10: 0495095699
Special Student Materials:
Videotapes, DVDs and miscellaneous supplies.
CMG:iFolder\MassCom 73
New: 12/3/07