What is EARTHWARDS®?
The design and evaluation process that supports
sustainable product innovation within the Johnson &
Johnson Family of Companies, moving us towards a
healthier future.
EARTHWARDS® Objectives
•Support the development of more sustainable products
•Provide tools & resources to enable sustainable innovation
•Enable meaningful and credible claims
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EARTHWARDS® Process
The EARTHWARDS® process is regularly reviewed by
a panel of sustainability experts from government,
academia, business, and environmental NGOs.
A proprietary online scorecard is used to evaluate
products in seven key categories that we feel have the
most potential for environmental and social impacts.
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3rd Party Assurance – UL Environment
The Earthwards® process goes through an annual
independent 3rd party assurance process conducted by UL
Environment.
• Verifies that program guidelines
and minimum requirements are
being properly followed.
• These guidelines and
requirements provide a
framework that allows Johnson &
Johnson Family of Companies to
make continuous product
improvements across a broad
range of lifecycle impact areas.
Why Undertake the Earthwards® Process?
WHY EARTHWARDS?
Our proprietary Earthwards® process supports our commitment to improving the
sustainability of our products. The process is a valuable resource that guides
brand teams in developing and marketing products that help people, the
environment and our business.
1. INNOVATION & DIFFERENTIATION
Lifecycle thinking helps uncover
innovative ideas to meet the needs of our
customers and consumers.
2. ENHANCED CREDIBILITY
The review panel of sustainability experts
and annual 3rd party audit ensures credibility
of all product claims.
3. COMMUNICATION OPPORTUNITIES
Provides a holistic context for framing the
discussion of substantial sustainability
improvements across the entire lifecycle.
4. COMMITMENT TO OUR VALUES
The Earthwards® process embodies Our
Credo commitment to protect the
environment.
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Earning EARTHWARDS® Recognition
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To be considered for EARTHWARDS® recognition,
teams must use the scorecard to take a product through
a four-step evaluation process.
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Earning EARTHWARDS® Recognition
Teams use the scorecard to go through a four-step process
1. SATISFY PRE-REQUISITES
Teams answer a series of questions that gauge
their general understanding of the sustainable
attributes of their product:
• What materials are we using?
• Where do they come from?
• What happens to a product after it’s used?
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Earning EARTHWARDS® Recognition
Teams use the scorecard to go through a four-step process
2. UNDERGO SCREENING
The product undergoes a life cycle
screening that examines its environmental
impacts and quantifies its improvements in
up to seven different categories.
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Earning EARTHWARDS® Recognition
Teams use the scorecard to go through a four-step process
3. IDENTIFY IMPROVEMENTS
A product must show three significant
sustainability improvements across the seven
category areas in order to be recognized as
an EARTHWARDS® product.
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Earning EARTHWARDS® Recognition
Teams use the scorecard to go through a four-step process
4. SUBMIT FOR REVIEW
Teams then submit a scorecard with their
results to a review board of both internal
and an external product sustainability expert.
The board then determines if the product
warrants EARTHWARDS® recognition and
provides suggestions for further improvements.
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STRATAFIXTM Symmetric PDSTM Plus
• 40% reduction in packaging
materials*
• 100% recycled fiber paper based
packaging with an average of
35% post-consumer content, a
56% improvement*
• 43% increase in shipping
efficiency*
*Compared to traditional Ethicon sutures
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BAND-AID® Brand Adhesive Bandages
• >10% reduction in secondary
packaging and 20% weight
reduction of tertiary packaging*
• 30% less energy used
during manufacturing compared
to previous process*
• Use of socially responsible
local cooperatives to source post
consumer recycled paper
*Product comparisons based on previous version of the product
and based on size reductions and material selection
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ZYTIGA®
(abiraterone acetate)
• 64% fewer raw materials used by
implementing green chemistry to
improve the overall yield*
• 78% less water used in synthesis*
• 87% less hazardous waste from
synthesis*
• Wet crystallization and extraction
process used to reduce to lean
process and minimize potential
worker exposures to the API
* As compared to the previous API synthesis process
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